Peters: sold by Nestlé in June
Peters Ice Cream is holding a review of its advertising agencies, Mumbrella understands.
The review is expected to see struggling agency brand Publicis Mojo Melbourne move off the business, a source close to the client confirmed.
The news comes six months after Nestlé Australia sold Peters to an Australian private equity firm.
Peters brands include Connoisseur, Frosty Fruits, Drumstick, Monaco Bar, Heaven and Skinny Cow.
The review is being led by Peters Ice Cream’s head of marketing Emma-Jane Collins, who was unavailable for comment.
Losing the account will come as another big blow for Mojo’s Melbourne office, whose staff numbers dwindled to eight after a round of redundancies in September. Clients losses in recent times include Trading Post, Just Jeans, Hp, Nike, Travel Spirit, Cadbury and Tourism Victoria, arguably the most prestigious account in the state.
The agency announced the departure...
Peters Ice Cream is holding a review of its advertising agencies, Mumbrella understands.
The review is expected to see struggling agency brand Publicis Mojo Melbourne move off the business, a source close to the client confirmed.
The news comes six months after Nestlé Australia sold Peters to an Australian private equity firm.
Peters brands include Connoisseur, Frosty Fruits, Drumstick, Monaco Bar, Heaven and Skinny Cow.
The review is being led by Peters Ice Cream’s head of marketing Emma-Jane Collins, who was unavailable for comment.
Losing the account will come as another big blow for Mojo’s Melbourne office, whose staff numbers dwindled to eight after a round of redundancies in September. Clients losses in recent times include Trading Post, Just Jeans, Hp, Nike, Travel Spirit, Cadbury and Tourism Victoria, arguably the most prestigious account in the state.
The agency announced the departure...
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The final 12 acts have recorded an emotive cover of the Michael Jackson classic hit ‘You Are Not Alone’ and will perform the single for the first time on The X Factor during the results show on Sunday 15th November. Patients from Great Ormond Street Hospital will also be in the studio audience on the night, so expect some teary eyed moments.
Fans will be able to pre order the single from Sunday 15th and it will be physically on sale from Monday 16th November.
Simon Cowell commented: “Following last years record we made with the X Factor Finalists in aid of Help For Heros last year we decided we wanted to do something annually on the show to help good causes. This year we chose to work with Great Ormond...
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