Improving the experiences of future moviegoers will be the goal of FandangoLabs, a new research and development unit dedicated to innovating products and services in theaters, the online ticket broker announced on Monday. Some of the industry’s top leaders and brightest minds have agreed to join an advisory board that will explore bringing to market new ways for consumers to experience movies on the big screen and share new audience conveniences to grow advanced ticketing and drive theater attendance. The board members are Dave Hollis, Walt Disney Studios Evp, Theatrical Distribution; George Dewey, Head of Digital Marketing, 20th Century Fox; David Doyle,...
- 10/5/2015
- by Todd Cunningham
- The Wrap
The modestly-budgeted The Fault In Our Stars (Fox has said it was $12M; others said it was $16 but more like $14M after the tax incentive) will gross over $300M worldwide by week’s end for Fox. If ever there was a perfect storm in releasing a film, this was it. This picture slogged through the monsters, the superheroes and the animated dragons of the summer to become one of the most profitable pictures in recent memory.
How did it happen? It didn’t hurt that the film was based on a bestselling book by John Green, but even still, that was far from a lock to getting it onto the big screen. This was a project that was pushed and pushed by producers Marty Bowen and Wyck Godfrey who nudged Fox executive Elizabeth Gabler into making the film. The exec said yes with a caveat: Keep a handle on the budget.
How did it happen? It didn’t hurt that the film was based on a bestselling book by John Green, but even still, that was far from a lock to getting it onto the big screen. This was a project that was pushed and pushed by producers Marty Bowen and Wyck Godfrey who nudged Fox executive Elizabeth Gabler into making the film. The exec said yes with a caveat: Keep a handle on the budget.
- 9/18/2014
- by Anita Busch
- Deadline
In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for "The Hunger Games."It is worth noting that two years later Hollywood decided to follow up on its own innovation with the release of "The Fault in Our Stars."As described in How "The Fault in Our Stars" Movie Became a Social Media Supernova, Fox effectively reached its audience with a well planned social media campaign before the movie opened. (The dedicated fanbase of John Green, author of the film's Ya-novel source material, also played a part.)"Other movies have done [social media outreach] in places," George Dewey, Fox's senior vice-president for domestic digital marketing, tells Yahoo Movies. “We're doing it across the board. I think the combination of the passion that pre-existed the movie with the decision to involve...
- 6/10/2014
- by Chris Dorr
- Thompson on Hollywood
Fox has hired George Dewey as its new Svp of domestic digital marketing, according to an individual with knowledge of the hire. Dewey most recently worked with Moxie, a digital advertising agency that counts Fox as a client. He worked on campaigns for some of the studio's most recent releases, including Oscar winner "Life of Pi." Also read: Fox Digital Marketing Exec Joseph Epstein to Exit After 6 Months (Exclusive) Prior to Moxie, Dewey worked at SpaceX, Elon Musk's space transportation company, and at advertising firm McCann Erickson. Dewey will begin July 15, immediately filling...
- 7/5/2013
- by Lucas Shaw
- The Wrap
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