Amsterdam -- An increasingly upbeat attitude in international exhibition has extended to the concession side of operations.
"Business has been booming this year," said Roger Frazier, staffing a booth on the busy Cinema Expo trade show floor for Cincinnati popcorn-machine vendor Gold Medal Products. "People have a little more money to spend, and they're renovating theaters or building new ones."
That means new popcorn machines, but Frazier's product pitch remains gloriously simple -- even abroad.
"International exhibitors are the same as any others," he said. "You discuss pricing and size of the machines and any add-ons for nachos and such. That's about it."
Paul Panabaker's show booth presentations for 3D vendor MasterImage are more complicated. The Burbank company is using the show to introduce reusable 3D glasses, an option often requested by European customers.
"Most of our glasses are for one-time use, but our new reusable ones do have a pricing advantage against other reusables,...
"Business has been booming this year," said Roger Frazier, staffing a booth on the busy Cinema Expo trade show floor for Cincinnati popcorn-machine vendor Gold Medal Products. "People have a little more money to spend, and they're renovating theaters or building new ones."
That means new popcorn machines, but Frazier's product pitch remains gloriously simple -- even abroad.
"International exhibitors are the same as any others," he said. "You discuss pricing and size of the machines and any add-ons for nachos and such. That's about it."
Paul Panabaker's show booth presentations for 3D vendor MasterImage are more complicated. The Burbank company is using the show to introduce reusable 3D glasses, an option often requested by European customers.
"Most of our glasses are for one-time use, but our new reusable ones do have a pricing advantage against other reusables,...
- 6/23/2010
- by By Carl DiOrio
- The Hollywood Reporter - Movie News
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