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It’s holiday season at YouTube, and inside one of the many sound stages at the video platform’s Los Angeles campus in Playa Vista, three creators have come together to promote beauty products on a set reminiscent of a cozy cabin in the woods. But unlike these YouTubers’ typical fare of edited beauty tutorials and lifestyle vlogs, this highly produced collaboration is being broadcast live for their thousands upon thousands of fans.
Branded as “From YouTube to You,” YouTube’s holiday shopping extravaganza was a year-end culmination of the company’s growing expansion into live shopping, a format that has taken off in international markets like the Asia-Pacific region, where the ecommerce industry is expected to hit 3.5 trillion this year.
In trying to capture that success in other markets, including the U.S., YouTube brought out some of its biggest creators like...
It’s holiday season at YouTube, and inside one of the many sound stages at the video platform’s Los Angeles campus in Playa Vista, three creators have come together to promote beauty products on a set reminiscent of a cozy cabin in the woods. But unlike these YouTubers’ typical fare of edited beauty tutorials and lifestyle vlogs, this highly produced collaboration is being broadcast live for their thousands upon thousands of fans.
Branded as “From YouTube to You,” YouTube’s holiday shopping extravaganza was a year-end culmination of the company’s growing expansion into live shopping, a format that has taken off in international markets like the Asia-Pacific region, where the ecommerce industry is expected to hit 3.5 trillion this year.
In trying to capture that success in other markets, including the U.S., YouTube brought out some of its biggest creators like...
- 12/1/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
Instagram unveiled Igtv, a new service for long-form videos from professional Instagram creators, at an event in San Francisco Wednesday morning. Igtv will live both within the main Instagram app, as well as via a dedicated app for iOS and Android. “It’s mobile first, it’s simple and it’s high quality,” said Instagram CEO Kevin Systrom.
Systrom positioned Igtv as Instagram’s answer to shifting entertainment consumption habits. “Teens may be watching less TV, but they are watching more creators online,” he said.
At its heart, Igtv will be both a hub within the existing Instagram app, as well as a new dedicated app that will allow users to watch Igtv videos. These are basically vertical videos produced by some of Instagram’s top creators, and curated based on past viewing behavior of Instagram’s users.
At launch, Igtv will not feature any ads, and the company doesn...
Systrom positioned Igtv as Instagram’s answer to shifting entertainment consumption habits. “Teens may be watching less TV, but they are watching more creators online,” he said.
At its heart, Igtv will be both a hub within the existing Instagram app, as well as a new dedicated app that will allow users to watch Igtv videos. These are basically vertical videos produced by some of Instagram’s top creators, and curated based on past viewing behavior of Instagram’s users.
At launch, Igtv will not feature any ads, and the company doesn...
- 6/20/2018
- by Janko Roettgers
- Variety Film + TV
We're speechless! On June 15, beauty influencer Manny Gutierrez Aka Manny Mua shared a new video for Pride month centered around his coming out story, and how difficult his relationship with his father became in the aftermath. Manny's dad Manny Sr. joined him for the video, and things quickly turned emotional during the raw and intimate conversation. Afterwards, Life & Style caught up exclusively with Manny. "I really do feel like in a way this was my dad's own coming out video, about his past," explained Manny. In the video, his father admitted he struggled to accept Manny, both for being gay, and then later, for his love of makeup. Manny admits he struggled to be himself growing up for fear of upsetting his family, until eventually his father found his Instagram page where he practiced drag makeup. That's when the pair was forced to confront their differences. After a lot of...
- 6/16/2018
- by Emy LaCroix
- Life and Style
In January 2017, male makeup star Manny Gutierrez became the first man to star in a Maybelline campaign. Three months later, Gutierrez, who is known online as Manny Mua and has more than 2.8 million subscribers on his YouTube channel, has added another achievement in the beauty world to his resume. People Magazine has released its annual list of Most Beautiful People, and Gutierrez was the only man to make the list, on which he joined 24 of the most glamorous celebrities in the world.
As he has become more popular on the internet, Gutierrez has always shown plenty of love for his subscribers, and he made sure to shout out his fans once again upon accepting his place in People’s latest list. “I was one of the first male influencers in the beauty world, and I had to fight tooth and nail to get any brand to recognize me as someone...
As he has become more popular on the internet, Gutierrez has always shown plenty of love for his subscribers, and he made sure to shout out his fans once again upon accepting his place in People’s latest list. “I was one of the first male influencers in the beauty world, and I had to fight tooth and nail to get any brand to recognize me as someone...
- 4/28/2017
- by Sam Gutelle
- Tubefilter.com
Makeup Guru Manny Gutierrez (a.k.a. Manny Mua) Is The Only Male To Make People’s Most Beautiful List
Beauty influencer Manny Gutierrez is having a standout year.
The social media star, (known as Manny Mua online), became the first male featured in a Maybelline campaign, and now is the only man to make People’s Most Beautiful List.
So, what does the 26-year-old think of his trailblazing status?
“It been crazy because I never thought of myself as a pioneer. It’s been pretty cool.” says Gutierrez, who now boasts over 3 million Instagram followers. ” I was one of the first male influencers in the beauty world, and I had to fight tooth and nail to get any brand...
The social media star, (known as Manny Mua online), became the first male featured in a Maybelline campaign, and now is the only man to make People’s Most Beautiful List.
So, what does the 26-year-old think of his trailblazing status?
“It been crazy because I never thought of myself as a pioneer. It’s been pretty cool.” says Gutierrez, who now boasts over 3 million Instagram followers. ” I was one of the first male influencers in the beauty world, and I had to fight tooth and nail to get any brand...
- 4/21/2017
- by Michelle Ward Trainor
- PEOPLE.com
The beauty world is undergoing a real male revolution. More and more, men are becoming the face of prestigious make-up brands, such as James Charles for Covergirl or Manny Gutierrez for Maybelline. The success of Mexican-born You-tuber Gabriel Zamora has transcended social networks as the only “beauty boy” to collaborate with Mac Cosmetics to launch their own lipstick color in a collection of 10 beauty influencers.
Mac Cosmetics released all the shades made by the beauty influencers on their Instagram page. Gabriel posted an image on his page with him wearing the color, which will be available for purchase April 20th on maccosmetics.
Mac Cosmetics released all the shades made by the beauty influencers on their Instagram page. Gabriel posted an image on his page with him wearing the color, which will be available for purchase April 20th on maccosmetics.
- 4/20/2017
- by Daniela Herrera
- PEOPLE.com
With his YouTube videos, Manny Mua (real name Manny Gutierrez) has showed his viewers that men can be makeup experts, too. Now, he has taken that message to another level. He and Shayla Mitchell are co-stars in a Maybelline initiative, making him the first man to be featured in one of the makeup brand’s campaigns.
The campaign, titled That Boss Life, promotes Maybelline’s Big Shot mascara. In two videos, Manny and Shayla take a trip to New York City and get “bossed up” by applying the product they are promoting.
With more than 2.1 million subscribers on his channel, Gutierrez is one of the most prominent men within YouTube’s makeup scene. Mitchell, a digital influencer in her own right, has more than 350,000 subscribers on her YouTube channel.
Guiterrez is not the only male beauty star to link up with a major makeup brand. Last October, Covergirl made history...
The campaign, titled That Boss Life, promotes Maybelline’s Big Shot mascara. In two videos, Manny and Shayla take a trip to New York City and get “bossed up” by applying the product they are promoting.
With more than 2.1 million subscribers on his channel, Gutierrez is one of the most prominent men within YouTube’s makeup scene. Mitchell, a digital influencer in her own right, has more than 350,000 subscribers on her YouTube channel.
Guiterrez is not the only male beauty star to link up with a major makeup brand. Last October, Covergirl made history...
- 1/6/2017
- by Sam Gutelle
- Tubefilter.com
Maybelline has named Manny Gutierrez as its first-ever male spokesperson. The Instagram makeup artist stars in the latest “Lash Like a Boss” campaign alongside another Instagram star, Shayla Mitchell, promoting the company’s Volum’ Express the Colossal Big Shot mascara. Gutierrez boasts more than three million followers on Instagram, and two million subscribers on YouTube, where he posts male makeup tutorials. Also Read: CoverGirl Debuts First-Ever Male CoverBoy Spokesmodel “We’re so excited to team up with Manny and Shayla, who are true leading influencers in the social media world, on our first video campaign that features influencers as the stars,...
- 1/6/2017
- by Reid Nakamura
- The Wrap
Who runs the beauty world? Boys! Just a few months after CoverGirl signed their first coverboy, James Charles, Maybelline has announced Manny Gutierrez, (known on social media as Manny Mua) as one of the stars in their new Big Shot campaign — making him the first male to star in one of the brand’s campaigns.
Gutierrez, who has nearly 2 million Instagram subscribers and was the first male to ever be featured on Maybelline’s Instagram page, stars alongside female influencer Shayla Mitchell in two new videos, in which they “get bossed up” by applying the Volum’ Express The Colossal Big...
Gutierrez, who has nearly 2 million Instagram subscribers and was the first male to ever be featured on Maybelline’s Instagram page, stars alongside female influencer Shayla Mitchell in two new videos, in which they “get bossed up” by applying the Volum’ Express The Colossal Big...
- 1/4/2017
- by Jillian Ruffo
- PEOPLE.com
“I can’t believe they chose me.”
That’s what YouTube star and makeup artists Manny Gutierrez, known as Manny Mua (which stands for “makeup artist”) told reporters at People’s annual Ones to Watch party on Thursday where he was the honoree in the magazine chosen by event sponsor Maybelline.
“When my publicist told me I was going to in People’s Ones to Watch as Maybelline’s honoree, at first I was in shock,” he said. “Then I thought, ‘Wow. This is really happening.’ I just feel so happy and honored that they would choose a boy in beauty.
That’s what YouTube star and makeup artists Manny Gutierrez, known as Manny Mua (which stands for “makeup artist”) told reporters at People’s annual Ones to Watch party on Thursday where he was the honoree in the magazine chosen by event sponsor Maybelline.
“When my publicist told me I was going to in People’s Ones to Watch as Maybelline’s honoree, at first I was in shock,” he said. “Then I thought, ‘Wow. This is really happening.’ I just feel so happy and honored that they would choose a boy in beauty.
- 10/14/2016
- by karenmizoguchi
- PEOPLE.com
Who needs medical school when you have 2 million subscribers? YouTube beauty maven Manny Gutierrez (know to his fans as MannyMUA) is one of the most popular makeup artists online, but before he launched his wildly successful YouTube channel, his life was headed down a very different path. Asked what advice he'd give to his millions of followers on social media, Gutierrez told a packed crowd of fans at VidCon 2016, "I would say just continue to follow your dreams, that's my biggest thing." He continued, "I was in pre-med, which was such a different route for me. I was so interested...
- 6/25/2016
- by Michael Miller @write_miller
- PEOPLE.com
Latest: Former Baywatch star Jose Solano has been charged with four misdemeanours following his burglary and hit and run arrest last month.
The charges include petty theft and driving without a valid license after he allegedly stole tattoo designs from a parlour in Placerville, California.
Solano played Manny Gutierrez on Baywatch for three years. He is set to appear in court in the coming weeks.
The charges include petty theft and driving without a valid license after he allegedly stole tattoo designs from a parlour in Placerville, California.
Solano played Manny Gutierrez on Baywatch for three years. He is set to appear in court in the coming weeks.
- 5/15/2008
- WENN
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