Exclusive: Comcast’s Xfinity TV has expanded distribution of AspireTV, a cable network focused on Black culture and urban lifestyle, putting it in millions of new homes.
The network is now available in 12 additional markets, mostly in the southeastern U.S., including Jacksonville and Tampa-St. Petersburg in Florida. It was founded in 2012 by former NBA star and entrepreneur Magic Johnson.
“Since day one of AspireTV’s launch, Comcast has been a strong supporter of the network,” said Melissa Ingram, SVP of Multicultural Networks and Strategy, Up Entertainment. “We are grateful for the continued partnership and their belief in the importance of AspireTV’s vision to provide Black and urban lifestyle programming that allows Xfinity customers to ‘see themselves here’.”
Stemming from a consent decree entered into with federal regulators permitting its acquisition of NBCUniversal a decade ago, Comcast has supported a range of networks aimed at diverse audiences. That commitment...
The network is now available in 12 additional markets, mostly in the southeastern U.S., including Jacksonville and Tampa-St. Petersburg in Florida. It was founded in 2012 by former NBA star and entrepreneur Magic Johnson.
“Since day one of AspireTV’s launch, Comcast has been a strong supporter of the network,” said Melissa Ingram, SVP of Multicultural Networks and Strategy, Up Entertainment. “We are grateful for the continued partnership and their belief in the importance of AspireTV’s vision to provide Black and urban lifestyle programming that allows Xfinity customers to ‘see themselves here’.”
Stemming from a consent decree entered into with federal regulators permitting its acquisition of NBCUniversal a decade ago, Comcast has supported a range of networks aimed at diverse audiences. That commitment...
- 1/27/2021
- by Dade Hayes
- Deadline Film + TV
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