Not-for-profit group Thankyou Water has launched its first campaign to raise awareness for the importance of safe water in developing nations.
Created in-house, the campaign was produced with entirely donated time and resources valued at $110,000. The ad features children living in the third world enjoying running water and includes only two words – Thank you.
Thankyou Water MD Daniel Flynn said: “Each person featured in the Tvc is a Thankyou Water drinker or a beneficiary of the projects we’ve funded. This is because we wanted to really capture the Thankyou Water moment – where one purchase funds a water project, which then changes a life,” he said.
Both Foxtel and Nine have donated advertising space to air the ads. The campaign will be supported by social media.
All proceeds from the water go towards funding water projects in the developing world and to date, the Melbourne based enterprise has contributed to 58 water projects in Cambodia,...
Created in-house, the campaign was produced with entirely donated time and resources valued at $110,000. The ad features children living in the third world enjoying running water and includes only two words – Thank you.
Thankyou Water MD Daniel Flynn said: “Each person featured in the Tvc is a Thankyou Water drinker or a beneficiary of the projects we’ve funded. This is because we wanted to really capture the Thankyou Water moment – where one purchase funds a water project, which then changes a life,” he said.
Both Foxtel and Nine have donated advertising space to air the ads. The campaign will be supported by social media.
All proceeds from the water go towards funding water projects in the developing world and to date, the Melbourne based enterprise has contributed to 58 water projects in Cambodia,...
- 10/15/2012
- by Georgina Pearson
- Encore Magazine
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