He joined the Louisiana Hayride, a television and radio show produced at the Shreveport Municipal Auditorium and broadcast throughout the United States and in the United Kingdom. King was frequently on the same programs with Elvis Presley, Tex Ritter, Johnny Cash, Hank Williams, Webb Pierce, Kitty Wells, Jimmie Davis, Slim Whitman, Faron Young, Johnny Horton, Jim Reeves, George Jones, Tommy Tomlinson, and Lefty Frizzell.