There’s a new Global Head of YouTube Creators.
Kim Larson, a ten-year veteran at Google, will take over that role. In her new position, Larson will work with big and small creators within the YouTube ecosystem. In an email to Tubefilter, a YouTube representative explained that Larson will be responsible for “driving forward YouTube’s vision, direction and execution across the creator landscape.” She will report to Tara Walpert Levy, YouTube’s VP of Americas.
Like Walpert Levy, Larson has extensive experience on the advertising side of Google’s brand. As the tech giant’s Global Managing Director, Larson helped top brands execute their creative and media strategies on YouTube by providing them with intelligence, innovation, and consumer insights. Her work often required her to connect with YouTubers. She has led advertiser workshops for creators, and she helped set up the Google BrandLab at YouTube Space NY.
Larson’s...
Kim Larson, a ten-year veteran at Google, will take over that role. In her new position, Larson will work with big and small creators within the YouTube ecosystem. In an email to Tubefilter, a YouTube representative explained that Larson will be responsible for “driving forward YouTube’s vision, direction and execution across the creator landscape.” She will report to Tara Walpert Levy, YouTube’s VP of Americas.
Like Walpert Levy, Larson has extensive experience on the advertising side of Google’s brand. As the tech giant’s Global Managing Director, Larson helped top brands execute their creative and media strategies on YouTube by providing them with intelligence, innovation, and consumer insights. Her work often required her to connect with YouTubers. She has led advertiser workshops for creators, and she helped set up the Google BrandLab at YouTube Space NY.
Larson’s...
- 8/18/2022
- by Sam Gutelle
- Tubefilter.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.