Publisher Random House has triggered a social media storm after hijacking the #LestWeForget hashtag with a marketing message.
The tweet was published at 11am Est to coincide with the minute’s Armistice Day silence held to remember Australia’s war dead.
Random House tweeted: “In honour of our fallen heroes we’re giving away a selection of war books. Rt & follow us to enter! #LestWeForget”.
However, the tweet quickly drew a backlash, with other Twitter users accusing it of “sleazy” marketing efforts.
Random House head of publicity Karen Reid is listed as the owner of the publisher’s Twitter account.
Random House has so far not responded to the growing anger on Twitter about the tweet. It is possible that the message was set up before the weekend under timed release and that publisher was not monitoring the reaction to the tweet on Sunday afternoon.
At the time of posting,...
The tweet was published at 11am Est to coincide with the minute’s Armistice Day silence held to remember Australia’s war dead.
Random House tweeted: “In honour of our fallen heroes we’re giving away a selection of war books. Rt & follow us to enter! #LestWeForget”.
However, the tweet quickly drew a backlash, with other Twitter users accusing it of “sleazy” marketing efforts.
Random House head of publicity Karen Reid is listed as the owner of the publisher’s Twitter account.
Random House has so far not responded to the growing anger on Twitter about the tweet. It is possible that the message was set up before the weekend under timed release and that publisher was not monitoring the reaction to the tweet on Sunday afternoon.
At the time of posting,...
- 11/11/2012
- by mumbrella
- Encore Magazine
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