He came into public prominence when be became associated with
televangelist
Jim Bakker (pronounced like "baker"), his wife,
Tammy Faye Bakker, and
their ministry and television program
The PTL Club (1974). A major undertaking of
the Bakker's ministry was the raising of money to build a sprawling
massive Christian theme park called Heritage USA (dubbed by pundits as
"Six Flags Over Jesus") located in Fort Mill, South Carolina. He became
the chief contractor on this project which made him a
multi-millionaire. He made frequent appearances on the television
program as it tracked construction of the park.