It seems like every day a celebrity is being named the face of a beauty brand. But for Prai Beauty‘s campaigns, the brand has always refused to follow in the footsteps of its contemporaries. Instead, it recently embarked on what it called a “Not Just a Pretty Face” search to find a woman who not only looks good, but for whom doing good is as rudimentary as applying moisturizer every morning.
A nation-wide search ensued, led by famed fashion photographer Nigel Barker, the brand’s Global Creative Director, as well as its CEO Cathy Kangas and Hsn host Amy Morrison.
A nation-wide search ensued, led by famed fashion photographer Nigel Barker, the brand’s Global Creative Director, as well as its CEO Cathy Kangas and Hsn host Amy Morrison.
- 3/17/2017
- by Jackie Fields
- PEOPLE.com
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