Kriv Stenders on a recce for Wake In Fright in Broken Hill.
The Nsw Government has invested over $2 million to secure four new feature films, four television drama series and four factual TV series, as well as several one-off documentaries, a web series and a multiplatform project. The productions are predicted to create 1080 new screen jobs and generate a direct production spend of almost $35 million in Nsw. Included among them is Ten.s recently announced mini-series Wake In Fright, the first local production to be supported under the Screen Nsw.s $20 million Made in Nsw Fund. The other 15 productions are being supported through the Film Production Finance Fund. According to Deputy Premier and Minister for the Arts Troy Grant the fund can now support many more local film and television productions because funds have been freed-up by the Made in Nsw Fund. The full list of funding recipients: Project: Ali's Wedding...
The Nsw Government has invested over $2 million to secure four new feature films, four television drama series and four factual TV series, as well as several one-off documentaries, a web series and a multiplatform project. The productions are predicted to create 1080 new screen jobs and generate a direct production spend of almost $35 million in Nsw. Included among them is Ten.s recently announced mini-series Wake In Fright, the first local production to be supported under the Screen Nsw.s $20 million Made in Nsw Fund. The other 15 productions are being supported through the Film Production Finance Fund. According to Deputy Premier and Minister for the Arts Troy Grant the fund can now support many more local film and television productions because funds have been freed-up by the Made in Nsw Fund. The full list of funding recipients: Project: Ali's Wedding...
- 9/12/2016
- by Staff Writer
- IF.com.au
It’s an ancient debate that refuses to go away: Melbourne versus Sydney. Is the power in media and advertising drifting up north, asks Robin Hicks
The first story I wrote since moving from Sydney to Melbourne six months ago was on the closure of DraftFCB Melbourne, a decent but painfully shy ad agency with a 50-year history that, as it turned out, was too reliant on one major client.
A fortnight later, I covered Publicis Mojo’s Melbourne office making a bunch of redundancies. Some jobs were relocated to Sydney, leaving the once-great office on Southbank with eight staff, down from more than 100 just three years ago.
This news came just three months after the collapse of another ‘once-great’ agency brand The Campaign Palace, which started life on Melbourne’s Cecil Street more than four decades ago.
(By the way, this is a long read. You can read it...
The first story I wrote since moving from Sydney to Melbourne six months ago was on the closure of DraftFCB Melbourne, a decent but painfully shy ad agency with a 50-year history that, as it turned out, was too reliant on one major client.
A fortnight later, I covered Publicis Mojo’s Melbourne office making a bunch of redundancies. Some jobs were relocated to Sydney, leaving the once-great office on Southbank with eight staff, down from more than 100 just three years ago.
This news came just three months after the collapse of another ‘once-great’ agency brand The Campaign Palace, which started life on Melbourne’s Cecil Street more than four decades ago.
(By the way, this is a long read. You can read it...
- 2/1/2013
- by Robin Hicks
- Encore Magazine
Leo Burnett Australia has won agency of the year for the Australian and New Zealand region at the Campaign Asia Agency of the Year awards.
The announcement:
Leo Burnett Australia has proudly walked away with the coveted title of Agency of the Year for the Australian and New Zealand region at last nights Campaign Asia-Pacific’s Agency of the Year Awards.
In its 19th year, the annual Campaign Asia-Pacific’s Agency of the Year Awards programme received a record number of entries this year, including a 12 per cent increase in entries from Australia/New Zealand.
Staving off fierce competition, Leo Burnett Australia immensely impressed the jury panel, consisting of senior marketers from a wide range of brands across the region, to be named the best agency in the region.
“It’s great to be recognised again on a global level. I’m very proud of the agency as both Sydney...
The announcement:
Leo Burnett Australia has proudly walked away with the coveted title of Agency of the Year for the Australian and New Zealand region at last nights Campaign Asia-Pacific’s Agency of the Year Awards.
In its 19th year, the annual Campaign Asia-Pacific’s Agency of the Year Awards programme received a record number of entries this year, including a 12 per cent increase in entries from Australia/New Zealand.
Staving off fierce competition, Leo Burnett Australia immensely impressed the jury panel, consisting of senior marketers from a wide range of brands across the region, to be named the best agency in the region.
“It’s great to be recognised again on a global level. I’m very proud of the agency as both Sydney...
- 12/10/2012
- by Robin Hicks
- Encore Magazine
Adman turned author Nigel Marsh, the former boss of Y&R, is the brainchild of a nude ocean swim in Sydney, which is being sponsored by juice brand nudie.
The event, called Sydney Skinny, is to take place at Cobblers Beach, Middle Head on 17 February, and is being touted as the world’s first nude ocean swim.
It costs $35 to enter, and supporters can attend for $15 or $30 for the family. No spectators will be allowed.
Marsh has already been in contact with industry types such as Gruen stars Todd Sampson and Russel Howcroft to ask if they will participate. They are yet to confirm.
Marsh, who is himself taking part, told Mumbrella: “On one hand it is a cheeky, large scale skinny dip in Sydney’s Middle Harbour to raise funds for a national park. But the intention is for this to be so much more than getting your kit off for a good cause.
The event, called Sydney Skinny, is to take place at Cobblers Beach, Middle Head on 17 February, and is being touted as the world’s first nude ocean swim.
It costs $35 to enter, and supporters can attend for $15 or $30 for the family. No spectators will be allowed.
Marsh has already been in contact with industry types such as Gruen stars Todd Sampson and Russel Howcroft to ask if they will participate. They are yet to confirm.
Marsh, who is himself taking part, told Mumbrella: “On one hand it is a cheeky, large scale skinny dip in Sydney’s Middle Harbour to raise funds for a national park. But the intention is for this to be so much more than getting your kit off for a good cause.
- 11/23/2012
- by Robin Hicks
- Encore Magazine
The series return of Gruen Planet tonight sets agencies the tough challenge of persuading the public that Gina Rinehart would be a good owner for Fairfax Media.
Tonight’s episode, which is on ABC1 at 8.30pm, is the first in the series of the Gruen Planet format after four Gruen Sweat Olympics specials.
Perth’s Cooch Creative and Melbourne’s Loud&Clear Creative will take on the Fairfax challenge in The Pitch.
Joining regulars Todd Sampson from Leo Burnett and Russel Howcroft from Y&R Brands will be creative Dee Madigan and spin doctor Toby Ralph.
The show will also be discussing the current campaign for James Packer’s Crown Casino and ask why it doesn’t mention gambling.
Tonight’s episode, which is on ABC1 at 8.30pm, is the first in the series of the Gruen Planet format after four Gruen Sweat Olympics specials.
Perth’s Cooch Creative and Melbourne’s Loud&Clear Creative will take on the Fairfax challenge in The Pitch.
Joining regulars Todd Sampson from Leo Burnett and Russel Howcroft from Y&R Brands will be creative Dee Madigan and spin doctor Toby Ralph.
The show will also be discussing the current campaign for James Packer’s Crown Casino and ask why it doesn’t mention gambling.
- 8/22/2012
- by mumbrella
- Encore Magazine
Bmf, one of the best ad agencies of the last decade has gone off the boil, argues Robin Hicks.
There is a sinking feeling you get as a marketing trade hack when it is finally appropriate, after months of chronicling their decline, to describe an ad agency as ‘troubled’ in a story you’re writing about them.
Most recently, it was a description applied by pretty much the entire trade press to The (now dead) Campaign Palace.
I should be clear that it is not appropriate to describe Bmf – for many years one of Australia’s leading creative lights – as ‘troubled’. But at the same time, it would struggle to lay claim to currently being Australia’s best agency.
So what can be said about Bmf, one of the most highly prized assets of its owner Enero (née Photon)? Last year it topped the Mumbrella Creative Agency Review which records...
There is a sinking feeling you get as a marketing trade hack when it is finally appropriate, after months of chronicling their decline, to describe an ad agency as ‘troubled’ in a story you’re writing about them.
Most recently, it was a description applied by pretty much the entire trade press to The (now dead) Campaign Palace.
I should be clear that it is not appropriate to describe Bmf – for many years one of Australia’s leading creative lights – as ‘troubled’. But at the same time, it would struggle to lay claim to currently being Australia’s best agency.
So what can be said about Bmf, one of the most highly prized assets of its owner Enero (née Photon)? Last year it topped the Mumbrella Creative Agency Review which records...
- 7/16/2012
- by Robin Hicks
- Encore Magazine
Leo Burnett has loosened Jwt’s historic hold on the Kellogg’s account in Australia, winning creative duties for Be Natural, Mumbrella can reveal.
Leo Burnett’s Sydney office takes on the ad account of Kellogg’s healthy cereal brand, ending Jwt’s long-run as the cereal maker’s only Australian creative agency.
Jwt and Leo Burnett handled the account jointly for 30 years, with Jwt taking on sole duties about a decade ago.
The Publicis Groupe agency won the business after a head-to-head pitch with Jwt.
Nik Scotcher, marketing manager for Be Natural, told Mumbrella: “We were looking for some fresh thinking. So we looked across the Australian market, and were impressed by Leo Burnett Sydney’s work,” he said, singling out the agency’s campaigns for Diageo. “That’s why we invited them for a mini-pitch with Jwt.”
Scotcher would not go into detail on the brief, but said...
Leo Burnett’s Sydney office takes on the ad account of Kellogg’s healthy cereal brand, ending Jwt’s long-run as the cereal maker’s only Australian creative agency.
Jwt and Leo Burnett handled the account jointly for 30 years, with Jwt taking on sole duties about a decade ago.
The Publicis Groupe agency won the business after a head-to-head pitch with Jwt.
Nik Scotcher, marketing manager for Be Natural, told Mumbrella: “We were looking for some fresh thinking. So we looked across the Australian market, and were impressed by Leo Burnett Sydney’s work,” he said, singling out the agency’s campaigns for Diageo. “That’s why we invited them for a mini-pitch with Jwt.”
Scotcher would not go into detail on the brief, but said...
- 7/12/2012
- by Robin Hicks
- Encore Magazine
Ddb Sydney’s hold on the McDonald’s account in Australia has shown further signs of weakening, as Maccas has appointed Leo Burnett Sydney to handle the McCafé and Family accounts.
The news comes nine months after Leo Burnett broke Ddb’s monopoly on the McDonald’s account by picking up some summer campaign work.
The decision was made by Mark Lollback, who joined McDonald’s as chief marketing officer from Anz at the beginning of the year.
In announcement from McDonald’s, the burger chain insisted that Ddb would retain “the lion’s share of the McDonald’s portfolio”:
In an effort to continually leverage talent and expertise within the global system, McDonald’s Australia has engaged Leo Burnett Sydney as the advertising agency for its McCafé and Family portfolios across Australia and New Zealand.
Mark Lollback, McDonald’s Chief Marketing Officer Anz said, ‘’McDonald’s Australia is...
The news comes nine months after Leo Burnett broke Ddb’s monopoly on the McDonald’s account by picking up some summer campaign work.
The decision was made by Mark Lollback, who joined McDonald’s as chief marketing officer from Anz at the beginning of the year.
In announcement from McDonald’s, the burger chain insisted that Ddb would retain “the lion’s share of the McDonald’s portfolio”:
In an effort to continually leverage talent and expertise within the global system, McDonald’s Australia has engaged Leo Burnett Sydney as the advertising agency for its McCafé and Family portfolios across Australia and New Zealand.
Mark Lollback, McDonald’s Chief Marketing Officer Anz said, ‘’McDonald’s Australia is...
- 7/4/2012
- by Robin Hicks
- Encore Magazine
Todd Sampson being on the tele helps his agency do better work, Leo Burnett’s global chief creative officer Mark Tutsell reckons.
A curious perspective on the Gruen Transfer star perhaps, which needed a bit of explanation.
“Doing stuff outside of his day job makes Todd a richer human being. He brings more to the office,” Tutsell told Mumbrella. “If it affected his work, maybe it would be a problem. But I think it makes the work better. It pushes the envelope and opens minds beyond just advertising.”
Curiously enough, Patts Melbourne has done rather well at Cannes so far this year. Perhaps Patts boss Russell Howcroft’s Gruen fame has had something to do with it…...
A curious perspective on the Gruen Transfer star perhaps, which needed a bit of explanation.
“Doing stuff outside of his day job makes Todd a richer human being. He brings more to the office,” Tutsell told Mumbrella. “If it affected his work, maybe it would be a problem. But I think it makes the work better. It pushes the envelope and opens minds beyond just advertising.”
Curiously enough, Patts Melbourne has done rather well at Cannes so far this year. Perhaps Patts boss Russell Howcroft’s Gruen fame has had something to do with it…...
- 6/18/2012
- by Robin Hicks
- Encore Magazine
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