The Onion has released its first branded project through Facebook’s video content solution Anthology. The satirical media company’s creative services division Onion Labs worked with various computer manufacturers to launch the web series Help! I’m Turning Into My Parents!, starring Saturday Night Live’s Kenan Thompson.
In the PC-branded series, Thompson (who also recently landed a gig as the brand personality Miles Mouvay for Fandango) plays the role of a Dr. Phil-style talk show host called Dr. Jimm. The fictional self-help expert meets with a variety of adults to help them overcome their fear of technology and avoid becoming their out-of-touch parents. The Onion originally partnered with Facebook back in April 2015 when the social site announced Anthology, which partners brands with video publishers for custom content campaigns on the social site. In the case of Help! I’m Turning Into My Parents!, Onion Labs worked with PC companies Dell,...
In the PC-branded series, Thompson (who also recently landed a gig as the brand personality Miles Mouvay for Fandango) plays the role of a Dr. Phil-style talk show host called Dr. Jimm. The fictional self-help expert meets with a variety of adults to help them overcome their fear of technology and avoid becoming their out-of-touch parents. The Onion originally partnered with Facebook back in April 2015 when the social site announced Anthology, which partners brands with video publishers for custom content campaigns on the social site. In the case of Help! I’m Turning Into My Parents!, Onion Labs worked with PC companies Dell,...
- 11/13/2015
- by Bree Brouwer
- Tubefilter.com
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