Entertainment, sports and lifestyle analytics group MarketCast announced today that its long-time CEO, Henry Shapiro, will assume the role of Chairman, while veteran media and entertainment executive John Batter has been named CEO. He will be based at MarketCast Group headquarters in Los Angeles.
A media and entertainment media vet, Batter was most recently CEO of Gracenote, the digital and data segment of Tribune Media Company, which he established as the world’s largest entertainment metadata services and technology company prior to a successful sale of the business to Nielsen in 2017. He previously was CEO of M-go, a joint venture between DreamWorks Animation and Technicolor; president of production for DreamWorks Animation; and a senior executive at Electronic Arts. Batter earned a bachelor’s degree in history from the University of California, Berkeley and an Mba from the USC Marshall School of Business.
“I’m joining MarketCast Group as CEO at an exciting time,...
A media and entertainment media vet, Batter was most recently CEO of Gracenote, the digital and data segment of Tribune Media Company, which he established as the world’s largest entertainment metadata services and technology company prior to a successful sale of the business to Nielsen in 2017. He previously was CEO of M-go, a joint venture between DreamWorks Animation and Technicolor; president of production for DreamWorks Animation; and a senior executive at Electronic Arts. Batter earned a bachelor’s degree in history from the University of California, Berkeley and an Mba from the USC Marshall School of Business.
“I’m joining MarketCast Group as CEO at an exciting time,...
- 7/25/2019
- by Anthony D'Alessandro
- Deadline Film + TV
Exclusive: Jeremy Radisich, who has been with MarketCast for 19 years and most recently as executive VP, will now become president of the global research and data analytics company. He will continue to oversee the Campaign Analytics group and now also be responsible for the Franchise & Content Strategy unit. In doing that, the company is putting the management of both divisions and services under the oversight of one executive. Radisich will report to MarketCast Group CEO Henry Shapiro.
“I’ve had some of the most amazing mentors at MarketCast and had the good fortune of learning from Joseph, and on a daily and weekly basis, learned from the best,” Radisich told Deadline this Am. “It’s exciting to take what I learned from him and others and use that experience to now lead the company into a new era. To me, those relationships that I have around...
“I’ve had some of the most amazing mentors at MarketCast and had the good fortune of learning from Joseph, and on a daily and weekly basis, learned from the best,” Radisich told Deadline this Am. “It’s exciting to take what I learned from him and others and use that experience to now lead the company into a new era. To me, those relationships that I have around...
- 12/7/2018
- by Anita Busch
- Deadline Film + TV
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