At the 2019 Academy Awards, presenter Tina Fey cracked a joke about Netflix landing multiple nominations for “Roma.”
“What’s next, my microwave makes a movie?” Fey asked.
That day is here, Tina. Appliance manufacturer and legacy brand KitchenAid has announced a new hub for filmed original content, one that will host stories from the communities surrounding their products, including chefs and craftspeople.
Dubbed KitchenAid Stories, their inaugural project is the documentary short “The Possibilities of Honey.” Produced with creative agency Idea Farmer, the lush nonfiction film looks at the production process and individual stories of honey makers across the United States.
“Audiences are seeking out stories that go beyond ‘authentic’ and ‘original’,” said Idea Farmer CEO and founder Josh Beane. “We’ve always advocated for cultivating narratives across unique touch points that entertain, educate and inspire the viewer. We’re thrilled that our partners at KitchenAid understand the significance this...
“What’s next, my microwave makes a movie?” Fey asked.
That day is here, Tina. Appliance manufacturer and legacy brand KitchenAid has announced a new hub for filmed original content, one that will host stories from the communities surrounding their products, including chefs and craftspeople.
Dubbed KitchenAid Stories, their inaugural project is the documentary short “The Possibilities of Honey.” Produced with creative agency Idea Farmer, the lush nonfiction film looks at the production process and individual stories of honey makers across the United States.
“Audiences are seeking out stories that go beyond ‘authentic’ and ‘original’,” said Idea Farmer CEO and founder Josh Beane. “We’ve always advocated for cultivating narratives across unique touch points that entertain, educate and inspire the viewer. We’re thrilled that our partners at KitchenAid understand the significance this...
- 9/29/2020
- by Matt Donnelly
- Variety Film + TV
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