Idles have shared a new music video for their song “Grace,” and it sure looks a lot like Coldplay’s famously melancholy video for “Yellow.”
In fact, it’s almost the exact same video — only in the “Grace” visual, Coldplay’s Chris Martin is singing the words to the Idles song instead. The video was created with deepfake AI technology to give the impression of a 23 year-old Martin mouthing the words to “Grace” in the same way he did in the “Yellow” video.
Idles frontman Joe Talbot claims that the idea for the video occurred to him in a dream, and shortly after having it, he brought the idea to Chris Martin himself. Martin not only approved, but later helped train the AI to make his lip-syncing look more realistic. To make things even more dreamlike, however, the video’s director Jonathan Irwin occasionally blurs Martin’s movement, offsetting the already uncanny presentation.
In fact, it’s almost the exact same video — only in the “Grace” visual, Coldplay’s Chris Martin is singing the words to the Idles song instead. The video was created with deepfake AI technology to give the impression of a 23 year-old Martin mouthing the words to “Grace” in the same way he did in the “Yellow” video.
Idles frontman Joe Talbot claims that the idea for the video occurred to him in a dream, and shortly after having it, he brought the idea to Chris Martin himself. Martin not only approved, but later helped train the AI to make his lip-syncing look more realistic. To make things even more dreamlike, however, the video’s director Jonathan Irwin occasionally blurs Martin’s movement, offsetting the already uncanny presentation.
- 2/14/2024
- by Paolo Ragusa
- Consequence - Music
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