Think TV's inaugural chair,.Ten Network executive general manager, Russel Howcroft.
Australian free-to-air and subscription television broadcasters have formed a new independent industry research and marketing group, Think TV.
The two television sectors will align under a new industry body to promote television.s scale and effectiveness for advertisers across all screens.
Think TV, will lead a collective effort from television broadcasters to demonstrate how television advertising in broadcast quality content environments remain effective among all media channels in terms of advertising impact and return-oninvestment.
Think TV will also spearhead research programs that will underpin the effectiveness of broadcast television for advertisers across linear and digital channels.
Think TV chairman, Russel Howcroft said Think TV was without doubt the most potent and collaborative initiative that television broadcasters have developed in 20 years.
.Much industry debate follows the ping pong shifts in digital media with many assumptions then linked to television.s impending doom,...
Australian free-to-air and subscription television broadcasters have formed a new independent industry research and marketing group, Think TV.
The two television sectors will align under a new industry body to promote television.s scale and effectiveness for advertisers across all screens.
Think TV, will lead a collective effort from television broadcasters to demonstrate how television advertising in broadcast quality content environments remain effective among all media channels in terms of advertising impact and return-oninvestment.
Think TV will also spearhead research programs that will underpin the effectiveness of broadcast television for advertisers across linear and digital channels.
Think TV chairman, Russel Howcroft said Think TV was without doubt the most potent and collaborative initiative that television broadcasters have developed in 20 years.
.Much industry debate follows the ping pong shifts in digital media with many assumptions then linked to television.s impending doom,...
- 5/13/2016
- by Brian Karlovsky
- IF.com.au
Nine has guaranteed the market that it will grow its audience in the key advertising demographics by 5% in 2013.
Sales director Michael Stephenson made the pledge at an event held in Sydney to launch the network’s 2013 programming.
Advertisers and media agencies focus on the 16-39, 18-49 and 25-54 demographics. Stephenson told the audience: “We will guarantee 5% audience gain in the demographics that matter to you.” The pledge was then repeated in a slide in his presentation.
This year has seen Nine and Seven virtually neck-and-neck in the key demos after a period of dominance by Seven. Nine’s recovery was led by the success of the Voice, along with a successful rebooting of Big Brother off the back of The Olympics.
Among the key programming unveiled by Nine for the coming year was another instalment of Southern Star’s series of Kerry Packer biopics, this time featuring a portrayal of the young Rupert Murdoch.
Sales director Michael Stephenson made the pledge at an event held in Sydney to launch the network’s 2013 programming.
Advertisers and media agencies focus on the 16-39, 18-49 and 25-54 demographics. Stephenson told the audience: “We will guarantee 5% audience gain in the demographics that matter to you.” The pledge was then repeated in a slide in his presentation.
This year has seen Nine and Seven virtually neck-and-neck in the key demos after a period of dominance by Seven. Nine’s recovery was led by the success of the Voice, along with a successful rebooting of Big Brother off the back of The Olympics.
Among the key programming unveiled by Nine for the coming year was another instalment of Southern Star’s series of Kerry Packer biopics, this time featuring a portrayal of the young Rupert Murdoch.
- 11/27/2012
- by mumbrella
- Encore Magazine
Nine has appointed Sam Brennan as sports sales director.
Brennan, a former group business manager at Nine’s rival Seven, will relocate from Melbourne, where he was Melbourne sales manager for Nine’s Network Sport, to take up the position.
Nine’s group sales and marketing director Peter Wiltshire said: “We are delighted to welcome Sam as the newest member of the senior leadership team at Nine Sales. Sport is an incredibly important portfolio for Nine and we look forward to Sam leading us in this crucial area.”
Brennan will report to Nine’s director of sales Michael Stephenson.
Stephenson said: “Wide World of Sports has never been in better shape. We have the biggest sporting events delivering massive audiences week in, week out across the entire year. I’ve grown up watching Wide World of Sports and the opportunity to lead this outstanding sport sales team is a huge...
Brennan, a former group business manager at Nine’s rival Seven, will relocate from Melbourne, where he was Melbourne sales manager for Nine’s Network Sport, to take up the position.
Nine’s group sales and marketing director Peter Wiltshire said: “We are delighted to welcome Sam as the newest member of the senior leadership team at Nine Sales. Sport is an incredibly important portfolio for Nine and we look forward to Sam leading us in this crucial area.”
Brennan will report to Nine’s director of sales Michael Stephenson.
Stephenson said: “Wide World of Sports has never been in better shape. We have the biggest sporting events delivering massive audiences week in, week out across the entire year. I’ve grown up watching Wide World of Sports and the opportunity to lead this outstanding sport sales team is a huge...
- 11/15/2012
- by Robin Hicks
- Encore Magazine
There are documentaries that focus on history, science and important current events, and obviously those are important. We will always need honest and objective filmmakers to educate us beyond the junk we're taught in high school. But there's also a sub-genre among documentaries that might seem slight, but is still important in some small way. I choose to call these the "human interest" documentaries, and if you've ever seen the amusing Spellbound, the very entertaining The King of Kong, or the heart-wrenching Dear Zachary, then you know what I mean. Documentaries that don't exactly cover "earth-shattering" stories, but manage to find a small nugget of universal truth in even the plainest of people.
A few years ago, movie geeks were treated to a very satisfying "human interest" documentary called Best Worst Movie, a film that detailed the "where are they now?" stories behind one of the worst films ever made,...
A few years ago, movie geeks were treated to a very satisfying "human interest" documentary called Best Worst Movie, a film that detailed the "where are they now?" stories behind one of the worst films ever made,...
- 9/24/2012
- by Scott Weinberg
- FEARnet
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