GQ Magazine has launched a new look along with a new campaign titled “The ideal man.”
The refresh was launched with GQ’s August/September issue.
As part of the brand repositioning, the title commissioned a series of four videos by creative start up On This, which feature ‘the ideal man’ carrying out a various mundane tasks, from getting dressed to making a sandwich.
The new positioning borrows from Condé Nast’s sister publication GQ France: “The ideal man doesn’t exist. His magazine? Absolutely.” The original idea, by Ddb Paris, picked up a Bronze Internationalist Award for media innovation in 2008.
The series is accompanied by the results of a survey on what Australians think the ideal man is like.
Nick Smith, editor in chief GQ Australia and group publisher – homes and lifestyle, said in a release: “The media world is changing fast, and we need to make sure what we do is relevant,...
The refresh was launched with GQ’s August/September issue.
As part of the brand repositioning, the title commissioned a series of four videos by creative start up On This, which feature ‘the ideal man’ carrying out a various mundane tasks, from getting dressed to making a sandwich.
The new positioning borrows from Condé Nast’s sister publication GQ France: “The ideal man doesn’t exist. His magazine? Absolutely.” The original idea, by Ddb Paris, picked up a Bronze Internationalist Award for media innovation in 2008.
The series is accompanied by the results of a survey on what Australians think the ideal man is like.
Nick Smith, editor in chief GQ Australia and group publisher – homes and lifestyle, said in a release: “The media world is changing fast, and we need to make sure what we do is relevant,...
- 7/24/2012
- by Cathie McGinn
- Encore Magazine
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