It’s that time of year again!
The old guard in media and finance and the tech innovators disrupting them are gearing up to hit Allen & Co.’s leadership retreat Sun Valley – where private jets sit bumper-to-bumper and power is carved up and handed out among global players. It’s an ultra-secretive event for the one-percent set (think Davos with higher fences).
But Variety can exclusively report that the guest list for the Idaho gathering includes National Amusements president Shari Redstone — in the thick of a deal to sell Paramount Global and with it her family’s media empire to Skydance — as well as OpenAI CEO Sam Altman and Hollywood super-producer Jason Blum. They join veterans like Meta’s Mark Zuckerberg, Bill Gates, Bob Iger, Amazon’s Andy Jassy and Jeff Bezos, Warner Bros. Discovery’s David Zaslav, Apple’s Tim Cook and Netflix co-ceo’s Ted Sarandos and Greg Peters.
The old guard in media and finance and the tech innovators disrupting them are gearing up to hit Allen & Co.’s leadership retreat Sun Valley – where private jets sit bumper-to-bumper and power is carved up and handed out among global players. It’s an ultra-secretive event for the one-percent set (think Davos with higher fences).
But Variety can exclusively report that the guest list for the Idaho gathering includes National Amusements president Shari Redstone — in the thick of a deal to sell Paramount Global and with it her family’s media empire to Skydance — as well as OpenAI CEO Sam Altman and Hollywood super-producer Jason Blum. They join veterans like Meta’s Mark Zuckerberg, Bill Gates, Bob Iger, Amazon’s Andy Jassy and Jeff Bezos, Warner Bros. Discovery’s David Zaslav, Apple’s Tim Cook and Netflix co-ceo’s Ted Sarandos and Greg Peters.
- 5/30/2024
- by Matt Donnelly and Brent Lang
- Variety Film + TV
Exclusive: The Paley Center for Media has appointed four new trustees to its board and added some high profile executives to its L.A. contingent on the West Coast.
Kristin Dolan, CEO of AMC Networks, Omar Abbosh, CEO of Pearson, Brad Karp, chair of Paul, Weiss, Rifkind, Wharton & Garrison, and Dennis Mathew, chairman-ceo of Altice USA are new to the board of trustees of the nonprofit programmer and think tank that explores all things media.
The Los Angeles Board of Governors is also expanding with Jesse Collins, founder and CEO of Jesse Collins Entertainment; Sharb Farjami, North America CEO of GroupM; Daryl Lee, Global CEO of McCann Worldgroup; Christian Muirhead, co-chairman of WME; and Ben Samek, CEO of Banijay America. They join Bela Bajaria, Jennifer Salke, Kevin Beggs, Greg Berlanti, Frances Berwick, Casey Bloys, Robert A. Boyd II, Campbell Brown, Brian Robbins, George Cheeks, Agnes Chu, Channing Dungey, Michael Kassan,...
Kristin Dolan, CEO of AMC Networks, Omar Abbosh, CEO of Pearson, Brad Karp, chair of Paul, Weiss, Rifkind, Wharton & Garrison, and Dennis Mathew, chairman-ceo of Altice USA are new to the board of trustees of the nonprofit programmer and think tank that explores all things media.
The Los Angeles Board of Governors is also expanding with Jesse Collins, founder and CEO of Jesse Collins Entertainment; Sharb Farjami, North America CEO of GroupM; Daryl Lee, Global CEO of McCann Worldgroup; Christian Muirhead, co-chairman of WME; and Ben Samek, CEO of Banijay America. They join Bela Bajaria, Jennifer Salke, Kevin Beggs, Greg Berlanti, Frances Berwick, Casey Bloys, Robert A. Boyd II, Campbell Brown, Brian Robbins, George Cheeks, Agnes Chu, Channing Dungey, Michael Kassan,...
- 5/29/2024
- by Jill Goldsmith
- Deadline Film + TV
Will Hollywood studios license their productions as training material for artificial intelligence models? That question seems to be on every big tech firm’s mind. After OpenAI held talks with film industry bigwigs, Alphabet and Meta have followed suit by working their respective studio ties.
According to a report by Bloomberg, Alphabet and Meta are hoping to convince studios to license their content so that it can be used to train video generation software. OpenAI has already staked its claim in that field with Sora, a potentially revolutionary video generator that is currently undergoing tests. As OpenAI fine-tunes Sora, the Microsoft-backed firm has touted the product’s potential for film productions, with CEO Sam Altman leading discussions with Hollywood elites.
Bloomberg noted that directors like Tyler Perry and Robert Zemeckis are already employing AI in their films. Alphabet and Meta want to make the moviemaking process even more efficient,...
According to a report by Bloomberg, Alphabet and Meta are hoping to convince studios to license their content so that it can be used to train video generation software. OpenAI has already staked its claim in that field with Sora, a potentially revolutionary video generator that is currently undergoing tests. As OpenAI fine-tunes Sora, the Microsoft-backed firm has touted the product’s potential for film productions, with CEO Sam Altman leading discussions with Hollywood elites.
Bloomberg noted that directors like Tyler Perry and Robert Zemeckis are already employing AI in their films. Alphabet and Meta want to make the moviemaking process even more efficient,...
- 5/24/2024
- by Sam Gutelle
- Tubefilter.com
It used to be all about the trailers and the broadcast fall schedules. Now those are largely a thing of the past as the media sector’s upfront presentations to Madison Avenue ad buyers continue to evolve.
Following a week of spin and hard sales, here are eight central takeaways after Netflix, Amazon, NBCUniversal, Disney, Warner Bros. Discovery, YouTube and Fox made their pitches.
1. The Streaming Giants Came to Play Reese Witherspoon attends as Amazon debuts Inaugural Upfront Presentation at Pier 36 on May 14, 2024 in New York City.
This year was the first time that Netflix and Amazon had physical events in New York during upfronts week (YouTube is now in year three), and they clearly tried to make an impression, gunning for a piece of the $20 billion or so in upfront commitments that used to go exclusively to traditional entertainment companies. Amazon’s event Tuesday featured “the highest concentration of...
Following a week of spin and hard sales, here are eight central takeaways after Netflix, Amazon, NBCUniversal, Disney, Warner Bros. Discovery, YouTube and Fox made their pitches.
1. The Streaming Giants Came to Play Reese Witherspoon attends as Amazon debuts Inaugural Upfront Presentation at Pier 36 on May 14, 2024 in New York City.
This year was the first time that Netflix and Amazon had physical events in New York during upfronts week (YouTube is now in year three), and they clearly tried to make an impression, gunning for a piece of the $20 billion or so in upfront commitments that used to go exclusively to traditional entertainment companies. Amazon’s event Tuesday featured “the highest concentration of...
- 5/16/2024
- by Lesley Goldberg, Alex Weprin and Rick Porter
- The Hollywood Reporter - Movie News
The Emmy race just got a bit more spicy.
Three popular YouTube web series have found their content creators taking a chance on themselves, which could significantly impact the Emmy race in some categories. The spicy chicken wing interview series “Hot Ones,” hosted by Sean Evans, has successfully petitioned to be included in the outstanding talk series category. It will compete against late-night hosts Jimmy Kimmel, Seth Meyers and Stephen Colbert.
Created by Chris Schonberger and produced by First We Feast, “Hot Ones” has garnered over three billion views since its debut in 2015. With three seasons airing per calendar year, seasons 21-23, totaling 36 episodes, all fall within the Emmy eligibility window from June 1, 2023, to May 31, 2024. The show has featured celebrity guests like John Mulaney, Sydney Sweeney and Jamie Dornan, and has scored massive viewership on episodes with Jennifer Lawrence (15 million), Conan O’Brien (9.5 million), Stephen Curry (8.2 million) and *Nsync (6.7 million). Its...
Three popular YouTube web series have found their content creators taking a chance on themselves, which could significantly impact the Emmy race in some categories. The spicy chicken wing interview series “Hot Ones,” hosted by Sean Evans, has successfully petitioned to be included in the outstanding talk series category. It will compete against late-night hosts Jimmy Kimmel, Seth Meyers and Stephen Colbert.
Created by Chris Schonberger and produced by First We Feast, “Hot Ones” has garnered over three billion views since its debut in 2015. With three seasons airing per calendar year, seasons 21-23, totaling 36 episodes, all fall within the Emmy eligibility window from June 1, 2023, to May 31, 2024. The show has featured celebrity guests like John Mulaney, Sydney Sweeney and Jamie Dornan, and has scored massive viewership on episodes with Jennifer Lawrence (15 million), Conan O’Brien (9.5 million), Stephen Curry (8.2 million) and *Nsync (6.7 million). Its...
- 5/16/2024
- by Clayton Davis
- Variety Film + TV
At this year’s Brandcast, YouTube wanted advertisers to know: When it comes to building fan fervor around content, it’s not just a match for traditional TV networks—it’s better.
“The magic of YouTube isn’t just about our scale, or our captivating content, or viral hits,” CEO Neal Mohan told a live audience at the Lincoln Center in New York City. “It’s that we bring everything together in a way you won’t find anywhere else. There’s only one place where you can find a truly unique connection to fans. There’s only one place where you can reach every audience you care about. There’s only one YouTube.”
In this new age of Upfronts-timed Brandcasts, YouTube has always leaned heavily into the numbers. This year, it highlighted how, according to Nielsen, it’s been the #1 most-watched streaming service on living room TVs for 17 months straight–and how,...
“The magic of YouTube isn’t just about our scale, or our captivating content, or viral hits,” CEO Neal Mohan told a live audience at the Lincoln Center in New York City. “It’s that we bring everything together in a way you won’t find anywhere else. There’s only one place where you can find a truly unique connection to fans. There’s only one place where you can reach every audience you care about. There’s only one YouTube.”
In this new age of Upfronts-timed Brandcasts, YouTube has always leaned heavily into the numbers. This year, it highlighted how, according to Nielsen, it’s been the #1 most-watched streaming service on living room TVs for 17 months straight–and how,...
- 5/16/2024
- by James Hale
- Tubefilter.com
I Rented Out The Peacock Theater in Los Angeles So I Could Hijack The Primetime Emmy Awards – Check Out What Happened Next! We could very well be seeing videos like that invade the Emmy Awards – that is, if YouTube gets its way, as CEO Neal Mohan said that web content should be considered for Emmy Awards. So smash that like and subscribe, guys!
In an op-ped piece for The Hollywood Reporter, Mohan said that YouTube plays a major role in our society and that content creators are far more innovative and hard-working than one might figure. “If you think creators are just recording vlogs from their bedrooms, then I have some big news. Creators have writers’ rooms, production teams, and business strategies. They’re developing programming that’s not just popular and relevant – it’s breaking boundaries.”
So, why should the Emmys bother with YouTube when something like the Webby...
In an op-ped piece for The Hollywood Reporter, Mohan said that YouTube plays a major role in our society and that content creators are far more innovative and hard-working than one might figure. “If you think creators are just recording vlogs from their bedrooms, then I have some big news. Creators have writers’ rooms, production teams, and business strategies. They’re developing programming that’s not just popular and relevant – it’s breaking boundaries.”
So, why should the Emmys bother with YouTube when something like the Webby...
- 5/16/2024
- by Mathew Plale
- JoBlo.com
If there has been a consistent message from YouTube over the past couple of years, it has been built around its vast ecosystem of creators. More recently, that has been joined by artificial intelligence, with the Google-owned video platform rolling out generative AI tools for creators, and for advertising partners.
So it is no shock that creators and AI were two hot topics of conversation at YouTube’s annual Brandcast upfront event Wednesday evening.
And while there were plenty of other surprises (performances from Billie Eilish and Finneas, and K-pop stars Stray Kids; a deal to stream WNBA games on YouTube TV; and a surprise appearance from NFL commissioner Roger Goodell), the creators, as usual, were the focus of the show.
Billie Eilish and Finneas perform "What Was I Made For?" at YouTube Brandcast pic.twitter.com/9MNviT4cdp
— The Hollywood Reporter (@THR) May 16, 2024
To that end, YouTube announced...
So it is no shock that creators and AI were two hot topics of conversation at YouTube’s annual Brandcast upfront event Wednesday evening.
And while there were plenty of other surprises (performances from Billie Eilish and Finneas, and K-pop stars Stray Kids; a deal to stream WNBA games on YouTube TV; and a surprise appearance from NFL commissioner Roger Goodell), the creators, as usual, were the focus of the show.
Billie Eilish and Finneas perform "What Was I Made For?" at YouTube Brandcast pic.twitter.com/9MNviT4cdp
— The Hollywood Reporter (@THR) May 16, 2024
To that end, YouTube announced...
- 5/16/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
YouTube CEO Neal Mohan kicked off the company’s 13th annual Brandcast by telling advertisers the video platform is “at the forefront of this new era of entertainment.”
Viewers of YouTube videos, he said, “are not just audiences. They’re ride-or-die, can’t miss a moment fans.”
Mohan reprised a proposal he recently advanced in an op-ed in Deadline sister publication THR, urging Emmy voters and rulemakers to encourage the idea of creators winning Emmys. “Creators are drawing audiences on the big screen because they’re the new Hollywood,” Mohan said. “They have business strategies, writers’ rooms and production teams. They’re reimagining classic TV genres, from morning shows to sports commentary. And they’re inventing entirely new ones.”
As such, he added, “they deserve the same acclaim as other creative professionals.”
YouTube views in living room have grown 130% in the past three years, making it an ever-viable platform for...
Viewers of YouTube videos, he said, “are not just audiences. They’re ride-or-die, can’t miss a moment fans.”
Mohan reprised a proposal he recently advanced in an op-ed in Deadline sister publication THR, urging Emmy voters and rulemakers to encourage the idea of creators winning Emmys. “Creators are drawing audiences on the big screen because they’re the new Hollywood,” Mohan said. “They have business strategies, writers’ rooms and production teams. They’re reimagining classic TV genres, from morning shows to sports commentary. And they’re inventing entirely new ones.”
As such, he added, “they deserve the same acclaim as other creative professionals.”
YouTube views in living room have grown 130% in the past three years, making it an ever-viable platform for...
- 5/15/2024
- by Dade Hayes
- Deadline Film + TV
YouTube’s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with literally billions of viewers, and better at targeting relevant audiences.
At its annual Brandcast event, held Wednesday during the TV biz’s upfronts week, YouTube drilled home massive scale. On average, viewers watch more than 1 billion hours of content on TV screens daily. According to Nielsen’s total TV and streaming report for the U.S., YouTube has had the No. 1 share in streaming watch-time every month on American TVs since February 2023.
“We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said YouTube CEO Neal Mohan (pictured above), kicking off the evening’s event Wednesday.
With so much tonnage of content, YouTube is now trying to make it easier to tap into the crème de la crème. The platform announced the formal launch...
At its annual Brandcast event, held Wednesday during the TV biz’s upfronts week, YouTube drilled home massive scale. On average, viewers watch more than 1 billion hours of content on TV screens daily. According to Nielsen’s total TV and streaming report for the U.S., YouTube has had the No. 1 share in streaming watch-time every month on American TVs since February 2023.
“We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said YouTube CEO Neal Mohan (pictured above), kicking off the evening’s event Wednesday.
With so much tonnage of content, YouTube is now trying to make it easier to tap into the crème de la crème. The platform announced the formal launch...
- 5/15/2024
- by Todd Spangler
- Variety Film + TV
Neal Mohan wants the Television Academy to watch more YouTube videos. The CEO of the Google-owned platform recently penned a guest column in The Hollywood Reporter. His thesis was a simple one: The work creators are doing is excellent enough to deserve Emmy consideration.
“Creators are defining a new era of entertainment,” Mohan wrote. “And they deserve the same acclaim as other creative professionals.”
Mohan supported his case by citing several of YouTube’s biggest channels. He sees the Sean Evans-hosted interview series Hot Ones as a show that is “reinventing” its genre, and he celebrated Good Mythical Morning hosts Rhett & Link for the “speed of their creativity and their strategies to respond to viewer feedback.” Michelle Khare, the creator behind Challenge Accepted, is another YouTube-based personality who is “pushing the envelope,” according to Mohan.
Why is YouTube so keen on the idea of the TV and creator worlds colliding?...
“Creators are defining a new era of entertainment,” Mohan wrote. “And they deserve the same acclaim as other creative professionals.”
Mohan supported his case by citing several of YouTube’s biggest channels. He sees the Sean Evans-hosted interview series Hot Ones as a show that is “reinventing” its genre, and he celebrated Good Mythical Morning hosts Rhett & Link for the “speed of their creativity and their strategies to respond to viewer feedback.” Michelle Khare, the creator behind Challenge Accepted, is another YouTube-based personality who is “pushing the envelope,” according to Mohan.
Why is YouTube so keen on the idea of the TV and creator worlds colliding?...
- 5/13/2024
- by Sam Gutelle
- Tubefilter.com
It’s time a creator won an Emmy.
You might not expect MrBeast to stand on the same stage as Jeremy Allen White. But if you think creators are just recording vlogs from their bedrooms, then I have some big news. Creators have writers’ rooms, production teams, and business strategies. They’re developing programming that’s not just popular and relevant – it’s breaking boundaries.
Creators are defining a new era of entertainment. And they deserve the same acclaim as other creative professionals.
Some might argue that broadening the Primetime Emmys to include consideration of creators would detract from its storied history or lessen its cultural significance. But recognizing the work of creators is the best way for the Television Academy to continue its legacy of honoring modern culture, while also building a bridge to the next generation of viewers.
When the Academy first met in 1946, television was still a new medium.
You might not expect MrBeast to stand on the same stage as Jeremy Allen White. But if you think creators are just recording vlogs from their bedrooms, then I have some big news. Creators have writers’ rooms, production teams, and business strategies. They’re developing programming that’s not just popular and relevant – it’s breaking boundaries.
Creators are defining a new era of entertainment. And they deserve the same acclaim as other creative professionals.
Some might argue that broadening the Primetime Emmys to include consideration of creators would detract from its storied history or lessen its cultural significance. But recognizing the work of creators is the best way for the Television Academy to continue its legacy of honoring modern culture, while also building a bridge to the next generation of viewers.
When the Academy first met in 1946, television was still a new medium.
- 5/13/2024
- by Neal Mohan
- The Hollywood Reporter - Movie News
Google and YouTube parent Alphabet blew away Wall Street estimates with revenue up 15% to $80.5 billion driven by strong ad growth. The company also announced a major milestone, its first ever dividend of 20 cents a share in June. The stock is up more than 12% after market close.
During a call, CEO Sundar Pichai said YouTube TV has more than 8 million subscribers, a stat YouTube CEO Neal Mohan noted in February.
Total advertising of $61.7 billion for the three months ended in March was up from $54.5 billion in the first quarter of 2023. YouTube ads topped $8 billion, up from $6.7 billion. Google Search is the bulk of ads, at $46 billion, up from $40.3 billion.
Google Services sales rose, as did Cloud Services.
Alphabet also authorized a buyback of up to another $70 billion shares.
The company is forging ahead on AI, but unlike Meta yesterday, didn’t spook the market talking about it. Meta shares tanked after...
During a call, CEO Sundar Pichai said YouTube TV has more than 8 million subscribers, a stat YouTube CEO Neal Mohan noted in February.
Total advertising of $61.7 billion for the three months ended in March was up from $54.5 billion in the first quarter of 2023. YouTube ads topped $8 billion, up from $6.7 billion. Google Search is the bulk of ads, at $46 billion, up from $40.3 billion.
Google Services sales rose, as did Cloud Services.
Alphabet also authorized a buyback of up to another $70 billion shares.
The company is forging ahead on AI, but unlike Meta yesterday, didn’t spook the market talking about it. Meta shares tanked after...
- 4/25/2024
- by Jill Goldsmith
- Deadline Film + TV
In exactly one month, YouTube will host its annual Brandcast in New York City, during which it’ll emphasize—as it’s been doing for years now—that advertisers should consider it a serious competitor for living screen TV viewership.
So it’s probably pretty pleased to see that Nielsen‘s latest report says it accounted for nearly 10% of all TV watch time in March.
As The Wrap points out, this is YouTube’s 13th month as the most-watched streaming service on TVs. Its next closest competitor is Netflix, with 8.1% of total TV watch time..
But while the gap between YouTube and its closest streaming competitor is an important number for the platform, we’re guessing it’s eyeballing the number 28.3% instead. That’s the share of watch time collectively accounted for by cable networks in March.
YouTube wants advertisers to give it their marketing budgets instead of cable—and...
So it’s probably pretty pleased to see that Nielsen‘s latest report says it accounted for nearly 10% of all TV watch time in March.
As The Wrap points out, this is YouTube’s 13th month as the most-watched streaming service on TVs. Its next closest competitor is Netflix, with 8.1% of total TV watch time..
But while the gap between YouTube and its closest streaming competitor is an important number for the platform, we’re guessing it’s eyeballing the number 28.3% instead. That’s the share of watch time collectively accounted for by cable networks in March.
YouTube wants advertisers to give it their marketing budgets instead of cable—and...
- 4/16/2024
- by James Hale
- Tubefilter.com
Between April 29 and May 2 of 2024, the NewFronts are coming back to New York City for another round of ad pitches led by major content publishers. The Interactive Advertising Bureau (Iab) has revealed the full agenda for the 2024 NewFronts, and the list of presenters includes a mix of familiar faces and digital media upstarts.
As per usual, the NewFronts slate will be a busy time for attendees. The Iab, which organizes the annual pitchfest, has packed the schedule with wall-to-wall presentations across all four days. Google will lead off the proceedings on the morning of the 29th, and its video hub YouTube will follow up with a reception that evening. Though YouTube is still a prominent partner for the NewFronts, it no longer times its Brandcast to coincide with the event. This year, CEO Neal Mohan‘s address to potential buyers will take place on May 15.
Longtime NewFronts presenters who are...
As per usual, the NewFronts slate will be a busy time for attendees. The Iab, which organizes the annual pitchfest, has packed the schedule with wall-to-wall presentations across all four days. Google will lead off the proceedings on the morning of the 29th, and its video hub YouTube will follow up with a reception that evening. Though YouTube is still a prominent partner for the NewFronts, it no longer times its Brandcast to coincide with the event. This year, CEO Neal Mohan‘s address to potential buyers will take place on May 15.
Longtime NewFronts presenters who are...
- 4/3/2024
- by Sam Gutelle
- Tubefilter.com
Seven months into her tenure as YouTube‘s Chief Product Officer, Johanna Voolich is updating viewers about some new and upcoming features. In the first episode of the new series Release Notes, Voolich sat down with YouTube Creator Liaison Rene Ritchie for a conversation that explored YouTube CEO Neal Mohan‘s current objectives.
Release Notes is available on the Creator Insider channel, which YouTube uses to update its community about the latest changes to its platform. Insights from the show can also be found in text form via a blog post attributed to Ritchie.
The new series is a bit different from typical Creator Insider uploads. Through a combination of discussion prompts, questions from creators, and references to Mohan’s open letter from the beginning of the year, Voolich and Ritchie attempt to explain how YouTube makes its decisions — and how those choices impact creators big and small. Based on its title and its format,...
Release Notes is available on the Creator Insider channel, which YouTube uses to update its community about the latest changes to its platform. Insights from the show can also be found in text form via a blog post attributed to Ritchie.
The new series is a bit different from typical Creator Insider uploads. Through a combination of discussion prompts, questions from creators, and references to Mohan’s open letter from the beginning of the year, Voolich and Ritchie attempt to explain how YouTube makes its decisions — and how those choices impact creators big and small. Based on its title and its format,...
- 3/27/2024
- by Sam Gutelle
- Tubefilter.com
YouTube is inviting creators across the globe to check out its suite of video editing tools. The YouTube Create app, which launched in the U.S. last September, is now available in 21 countries.
Neal Mohan announced YouTube Create at an event called “Made On” in New York City. At the time, the YouTube CEO said the product could “empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both.” Despite that versatility, YouTube Create looks most familiar to users who apply it to their short-form videos. The editing tool bears a resemblance to CapCut, the ByteDance-owned app that is often used to create and edit TikToks.
Initially, YouTube Create was limited to users in eight countries. On February 28, YouTube announced that it was more than doubling the number of regions that have access to the cross-format editing suite. The 13 newly added...
Neal Mohan announced YouTube Create at an event called “Made On” in New York City. At the time, the YouTube CEO said the product could “empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both.” Despite that versatility, YouTube Create looks most familiar to users who apply it to their short-form videos. The editing tool bears a resemblance to CapCut, the ByteDance-owned app that is often used to create and edit TikToks.
Initially, YouTube Create was limited to users in eight countries. On February 28, YouTube announced that it was more than doubling the number of regions that have access to the cross-format editing suite. The 13 newly added...
- 2/29/2024
- by Sam Gutelle
- Tubefilter.com
Marco Troper. (Photo via Facebook)
The son of YouTube’s former chief executive Susan Wojcicki died last week at a residential housing unit at the University of California at Berkeley, officials confirmed this week.
Firefighters and medical workers were dispatched to the Clark Kerr Campus at U.C. Berkeley on Tuesday, February 13 after receiving reports of an unresponsive male.
When they arrived on the scene, they located Marco Troper, 19, who was pronounced dead by emergency personnel.
There were no signs of foul play, according to a law enforcement source who spoke with The Desk. Police are treating the case as a suspected drug overdose, the source said, though a full toxicology report will not be available for several weeks.
Troper’s death was first confirmed last week by his grandmother, Esther Wojcicki, who said the young man would often come home with “endless stories of his life and friends at Berkeley.
The son of YouTube’s former chief executive Susan Wojcicki died last week at a residential housing unit at the University of California at Berkeley, officials confirmed this week.
Firefighters and medical workers were dispatched to the Clark Kerr Campus at U.C. Berkeley on Tuesday, February 13 after receiving reports of an unresponsive male.
When they arrived on the scene, they located Marco Troper, 19, who was pronounced dead by emergency personnel.
There were no signs of foul play, according to a law enforcement source who spoke with The Desk. Police are treating the case as a suspected drug overdose, the source said, though a full toxicology report will not be available for several weeks.
Troper’s death was first confirmed last week by his grandmother, Esther Wojcicki, who said the young man would often come home with “endless stories of his life and friends at Berkeley.
- 2/19/2024
- by Matthew Keys
- The Desk
It’s 24 hours before the biggest sporting event of the year and amid the fevered cacophony of rabid lines of fans, a looming showdown, and the city of Las Vegas, one small teenage girl only has eyes for an unassuming young woman in a Super Bowl Lviii T-shirt.
“Wait!” she says, as a family member tugs her through a crowded section of Las Vegas’ Mandalay Bay Convention Center. “Wait! That’s Pierson!”
She’s referring to Pierson Wodzynski, an American YouTuber and content creator whose easy smile, freckled face, and...
“Wait!” she says, as a family member tugs her through a crowded section of Las Vegas’ Mandalay Bay Convention Center. “Wait! That’s Pierson!”
She’s referring to Pierson Wodzynski, an American YouTuber and content creator whose easy smile, freckled face, and...
- 2/12/2024
- by CT Jones
- Rollingstone.com
YouTube CEO Neal Mohan was not among the tech CEOs called to Capitol Hill for a recent Congressional hearing on social media safety, but Mohan’s team is nevertheless pointing out the features it has developed to support the children, tweens, and teens who watch its videos. A YouTube blog post published on Safer Internet Day detailed “existing, recently launched, and upcoming tools” that protect the mental health of underage users.
Some of the tools mentioned in YouTube’s update have been available for years. For the platform’s teenage users, autoplay is automatically turned off so that it’s harder to fall into an internet rabbit hole. YouTube is also reminding its community that they can be prompted to take breaks and can give themselves a scheduled “bedtime” reminder. Those features were first revealed in 2018 and have also been adopted on platforms like Instagram.
Child safety on the internet...
Some of the tools mentioned in YouTube’s update have been available for years. For the platform’s teenage users, autoplay is automatically turned off so that it’s harder to fall into an internet rabbit hole. YouTube is also reminding its community that they can be prompted to take breaks and can give themselves a scheduled “bedtime” reminder. Those features were first revealed in 2018 and have also been adopted on platforms like Instagram.
Child safety on the internet...
- 2/7/2024
- by Sam Gutelle
- Tubefilter.com
YouTube is taking to the skies for this year’s Super Bowl ad.
The big game might be seeing the Kansas City Chiefs and San Francisco 49ers facing off, but the streaming video platform is leaning on the NFL’s bird-themed teams in the spot, which is called “Migration.”
The commercial, which will air just before kick-off, sees flocks of Philadelphia Eagles, Baltimore Ravens and Seattle Seahawks flying through the sky, as a bird watcher tracks them.
“As certain as the sun, they always come back,” he says as Seahawks star Tyler Lockett squawks. “Which is why it’s never too early to prepare for the coming season by signing up for NFL Sunday Ticket and YouTube TV.”
The ad also features cameos from popular YouTube creators, including Hot Ones host Sean Evans, as well as Deestroying and Pierson Wodzynski, a plate of hot wings in front of them, naturally.
The big game might be seeing the Kansas City Chiefs and San Francisco 49ers facing off, but the streaming video platform is leaning on the NFL’s bird-themed teams in the spot, which is called “Migration.”
The commercial, which will air just before kick-off, sees flocks of Philadelphia Eagles, Baltimore Ravens and Seattle Seahawks flying through the sky, as a bird watcher tracks them.
“As certain as the sun, they always come back,” he says as Seahawks star Tyler Lockett squawks. “Which is why it’s never too early to prepare for the coming season by signing up for NFL Sunday Ticket and YouTube TV.”
The ad also features cameos from popular YouTube creators, including Hot Ones host Sean Evans, as well as Deestroying and Pierson Wodzynski, a plate of hot wings in front of them, naturally.
- 2/7/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
YouTube‘s years-long push to take over the living room TV is paying off.
In a letter to the YouTube community outlining the platform’s goals for 2024, CEO Neal Mohan said viewers are now watching an average of one billion hours of YouTube content on TV screens each day.
“When I started at YouTube, people thought about content from major studios and content from creators as entirely different, but today that stark divide is gone,” Mohan wrote. “Viewers want everything in one place, from a live sports game to the BBC to Khan Academy and NikkieTutorials. And they’re watching YouTube the way we used to sit down together for traditional TV shows–on the biggest screen in the home with friends and family.”
“And it might not be what you’d expect,” he added, “but people like watching Shorts on their TVs!”
What does this mean for creators? Mohan...
In a letter to the YouTube community outlining the platform’s goals for 2024, CEO Neal Mohan said viewers are now watching an average of one billion hours of YouTube content on TV screens each day.
“When I started at YouTube, people thought about content from major studios and content from creators as entirely different, but today that stark divide is gone,” Mohan wrote. “Viewers want everything in one place, from a live sports game to the BBC to Khan Academy and NikkieTutorials. And they’re watching YouTube the way we used to sit down together for traditional TV shows–on the biggest screen in the home with friends and family.”
“And it might not be what you’d expect,” he added, “but people like watching Shorts on their TVs!”
What does this mean for creators? Mohan...
- 2/6/2024
- by James Hale
- Tubefilter.com
The new YouTube TV multi-view feature allows streamers to watch multiple sports or news channels from a single screen. (Graphic by The Desk)
More than 8 million customers have signed up for Google’s streaming pay television service YouTube TV, a company executive confirmed in an open letter published Tuesday morning.
The letter, written by YouTube CEO Neal Mohan, provided the first update on the number of customers paying for YouTube TV in nearly two years, reflecting growth of nearly 3 million customers since Google last disclosed YouTube TV’s subscriber count in 2022.
The figure surpasses that of Disney-owned Hulu with Live TV, which has around 4.6 million subscribers, and is significantly larger than the customer base of other streaming cable alternatives like DirecTV Stream, Fubo and Sling TV, according to information released by those companies..
Like its competitors, YouTube TV offers streaming access to live television networks, including some of cable’s most-watched channels like Fox News,...
More than 8 million customers have signed up for Google’s streaming pay television service YouTube TV, a company executive confirmed in an open letter published Tuesday morning.
The letter, written by YouTube CEO Neal Mohan, provided the first update on the number of customers paying for YouTube TV in nearly two years, reflecting growth of nearly 3 million customers since Google last disclosed YouTube TV’s subscriber count in 2022.
The figure surpasses that of Disney-owned Hulu with Live TV, which has around 4.6 million subscribers, and is significantly larger than the customer base of other streaming cable alternatives like DirecTV Stream, Fubo and Sling TV, according to information released by those companies..
Like its competitors, YouTube TV offers streaming access to live television networks, including some of cable’s most-watched channels like Fox News,...
- 2/6/2024
- by Matthew Keys
- The Desk
Everyone in the entertainment industry knows that cord-cutting is accelerating as more and more Americans get rid of their traditional pay-tv subscriptions and move on to streaming options instead. The move away from cable and satellite providers has been a boon for streaming services of all kinds. While some consumers have completely abandoned linear programming altogether, opting for on-demand choices, an increasing number of people are retaining some semblance of the traditional TV experience with live TV streaming services, and the most popular of these options continues to increase its customer lead over its competitors. On Tuesday, YouTube TV announced that it had crossed the 8 million subscriber mark, meaning that it continues to stand atop the live-streaming mountain.
As live TV streaming has grown, YouTube TV has been able to amass 8 million subscribers, far more than any other service. NFL Sunday Ticket contributed significantly to the increase in customers, but...
As live TV streaming has grown, YouTube TV has been able to amass 8 million subscribers, far more than any other service. NFL Sunday Ticket contributed significantly to the increase in customers, but...
- 2/6/2024
- by Matt Tamanini
- The Streamable
YouTube TV has passed 8 million subscribers, cementing its place as one of the top U.S. pay-tv services just seven years after its launch.
That stat was among several revelations by YouTube CEO Neal Mohan in his annual letter about the state of the Google-owned video giant. Another eye-catching number was the daily average of 1 billion hours of YouTube viewing via a TV screen.
The YouTube TV figure is the first subscriber tally provided by the company since it said in 2022 that it had cleared the 5 million mark. While rival internet-delivered services like Fubo and Hulu + Live TV have posted modest subscriber gains, YouTube TV is now in a much higher weight class and is adding share as Comcast, Charter and DirecTV continue to shrink.
In addition to the reduced friction of the consumer experience compared with traditional cable and satellite subscriptions, YouTube TV has also benefited from last...
That stat was among several revelations by YouTube CEO Neal Mohan in his annual letter about the state of the Google-owned video giant. Another eye-catching number was the daily average of 1 billion hours of YouTube viewing via a TV screen.
The YouTube TV figure is the first subscriber tally provided by the company since it said in 2022 that it had cleared the 5 million mark. While rival internet-delivered services like Fubo and Hulu + Live TV have posted modest subscriber gains, YouTube TV is now in a much higher weight class and is adding share as Comcast, Charter and DirecTV continue to shrink.
In addition to the reduced friction of the consumer experience compared with traditional cable and satellite subscriptions, YouTube TV has also benefited from last...
- 2/6/2024
- by Dade Hayes
- Deadline Film + TV
What is YouTube’s “next frontier”? According to CEO Neal Mohan, it is building out the living room viewing experience and turning subscriptions into a meaningful business.
Mohan published his annual letter to the YouTube community Tuesday morning, providing an update on the video platform’s business, and unveiling “4 Big Bets for 2024.”
Among those bets is the living room, where Mohan said viewers watch 1 billion hours on their TV sets every day, and where YouTube TV –the company’s streaming multichannel video service — now has more than 8 million subscribers.
That is a big number, up more than 3 million since 2022, when the company reported that it had more than 5 million YouTube TV subscribers. It also means that during a period when legacy cable and satellite companies collectively shed millions of TV customers, YouTube TV added millions. YouTube also added NFL Sunday Ticket this past season.
YouTube previously announced that YouTube Premium...
Mohan published his annual letter to the YouTube community Tuesday morning, providing an update on the video platform’s business, and unveiling “4 Big Bets for 2024.”
Among those bets is the living room, where Mohan said viewers watch 1 billion hours on their TV sets every day, and where YouTube TV –the company’s streaming multichannel video service — now has more than 8 million subscribers.
That is a big number, up more than 3 million since 2022, when the company reported that it had more than 5 million YouTube TV subscribers. It also means that during a period when legacy cable and satellite companies collectively shed millions of TV customers, YouTube TV added millions. YouTube also added NFL Sunday Ticket this past season.
YouTube previously announced that YouTube Premium...
- 2/6/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
The Alphabet earnings report for the fourth quarter of 2023 was a mixed bag, but the holding company’s video-oriented subsidiary delivered positive results. YouTube ad revenue reached $9.2 billion in Q4, up from $7.96 billion a year ago.
YouTube ad revenue rose 15% year over year and was up a similar amount quarter-over-quarter. In its Q3 2023 earnings report, Alphabet put YouTube’s ad revenue at approximately $7.95 billion. The latest figure puts YouTube in a very different place from where it was a year ago. In Q4 2022, the video giant’s ad earnings missed Wall Street expectations. In contrast, YouTube met analyst projections during the most recent quarter.
Alphabet’s topline revenue of $86.31 billion exceeded projections by about $1 billion, but some divisions of Google‘s business are lagging behind the pack. Its flagship search engine posted quarterly revenue of $48 billion, which fell just short of expectations. On the day Alphabet released its Q4 2023 earnings,...
YouTube ad revenue rose 15% year over year and was up a similar amount quarter-over-quarter. In its Q3 2023 earnings report, Alphabet put YouTube’s ad revenue at approximately $7.95 billion. The latest figure puts YouTube in a very different place from where it was a year ago. In Q4 2022, the video giant’s ad earnings missed Wall Street expectations. In contrast, YouTube met analyst projections during the most recent quarter.
Alphabet’s topline revenue of $86.31 billion exceeded projections by about $1 billion, but some divisions of Google‘s business are lagging behind the pack. Its flagship search engine posted quarterly revenue of $48 billion, which fell just short of expectations. On the day Alphabet released its Q4 2023 earnings,...
- 1/31/2024
- by Sam Gutelle
- Tubefilter.com
In a blowout quarter, YouTube saw its advertising revenue soar to $9.2 billion in Q4 of 2023, up from just below $8 billion in the year prior and the quarter prior, and in line with what Wall Street was expecting.
In a statement, Alphabet CEO Sundar Pichai highlighted YouTube’s performance, noting that the video platform is “already benefiting from our AI investments and innovation. As we enter the Gemini era, the best is yet to come.”
YouTube’s quarter indicates that the video platform is firmly back in growth mode after a quiet year last year.
On the company’s earnings call, executives revealed that YouTube and Google subscriptions, including YouTube Premium, YouTube Music, NFL Sunday Ticket, and YouTube TV, are now a $15 billion business annualized.
Overall, YouTube parent company Alphabet reported revenues of $86.3 billion in the quarter, up 13 percent year over year. It also repoed net income of $20.7 billion. Total advertising revenue,...
In a statement, Alphabet CEO Sundar Pichai highlighted YouTube’s performance, noting that the video platform is “already benefiting from our AI investments and innovation. As we enter the Gemini era, the best is yet to come.”
YouTube’s quarter indicates that the video platform is firmly back in growth mode after a quiet year last year.
On the company’s earnings call, executives revealed that YouTube and Google subscriptions, including YouTube Premium, YouTube Music, NFL Sunday Ticket, and YouTube TV, are now a $15 billion business annualized.
Overall, YouTube parent company Alphabet reported revenues of $86.3 billion in the quarter, up 13 percent year over year. It also repoed net income of $20.7 billion. Total advertising revenue,...
- 1/30/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
YouTube CEO Neal Mohan has made it very clear the platform thinks that generative AI is a good thing for creators. But it’s still taking a page out of TikTok‘s book and requiring that videos made with AI be labeled “synthetic” so viewers know they’re watching “technically manipulated content.”
Like TikTok, YouTube says these labels–which will be introduced in the “coming months”–must be used on content that is “realistic.”
“For example, this could be an AI-generated video that realistically depicts an event that never happened, or content showing someone saying or doing something they didn’t actually do,” the platform said in a blog post. “This is especially important in cases where the content discusses sensitive topics, such as elections, ongoing conflicts and public health crises, or public officials.”
There will be two types of labels. One, a general-use label for videos where AI was used,...
Like TikTok, YouTube says these labels–which will be introduced in the “coming months”–must be used on content that is “realistic.”
“For example, this could be an AI-generated video that realistically depicts an event that never happened, or content showing someone saying or doing something they didn’t actually do,” the platform said in a blog post. “This is especially important in cases where the content discusses sensitive topics, such as elections, ongoing conflicts and public health crises, or public officials.”
There will be two types of labels. One, a general-use label for videos where AI was used,...
- 11/14/2023
- by James Hale
- Tubefilter.com
YouTube has issued new guidelines for AI-enhanced videos uploaded to its platform.
In a blog post, the digital video giant said the new approach will put guardrails around videos that appear realistic but rely on artificial intelligence tools. The company is also rolling out new labels to inform viewers when the video they’re seeing has been altered or synthetically created.
“This is especially important in cases where the content discusses sensitive topics, such as elections, ongoing conflicts and public health crises, or public officials,” VPs of Product Management Jennifer Flannery O’Connor and Emily Moxley wrote in the blog post. “Creators who consistently choose not to disclose this information may be subject to content removal, suspension from the YouTube Partner Program, or other penalties. We’ll work with creators before this rolls out to make sure they understand these new requirements.”
AI’s rise has unsettled a large swath of society,...
In a blog post, the digital video giant said the new approach will put guardrails around videos that appear realistic but rely on artificial intelligence tools. The company is also rolling out new labels to inform viewers when the video they’re seeing has been altered or synthetically created.
“This is especially important in cases where the content discusses sensitive topics, such as elections, ongoing conflicts and public health crises, or public officials,” VPs of Product Management Jennifer Flannery O’Connor and Emily Moxley wrote in the blog post. “Creators who consistently choose not to disclose this information may be subject to content removal, suspension from the YouTube Partner Program, or other penalties. We’ll work with creators before this rolls out to make sure they understand these new requirements.”
AI’s rise has unsettled a large swath of society,...
- 11/14/2023
- by Dade Hayes
- Deadline Film + TV
Marketers, mark you calendar: Google is bringing YouTube’s Brandcast back to New York City during TV’s upfront ad-sales season for 2024 for a third year running.
Next year’s YouTube Brandcast will be held Wednesday, May 15, 2024, starting at 6 p.m. at Lincoln Center’s David Geffen Hall. It’s the second year the platform’s sales event will be at the venue, and the company announced that it has inked a three-year partnership to hold Brandcast at David Geffen Hall through 2026.
YouTube is expected to bring out top execs, including CEO Neal Mohan, along with a series of top creator partners to make the case to Madison Avenue that they should spend more of their ad dollars on the internet platform. More than 150 million people in the U.S. per month watch YouTube on connected TVs, according to Google, and September 2023 marked the eighth consecutive month that YouTube was the No.
Next year’s YouTube Brandcast will be held Wednesday, May 15, 2024, starting at 6 p.m. at Lincoln Center’s David Geffen Hall. It’s the second year the platform’s sales event will be at the venue, and the company announced that it has inked a three-year partnership to hold Brandcast at David Geffen Hall through 2026.
YouTube is expected to bring out top execs, including CEO Neal Mohan, along with a series of top creator partners to make the case to Madison Avenue that they should spend more of their ad dollars on the internet platform. More than 150 million people in the U.S. per month watch YouTube on connected TVs, according to Google, and September 2023 marked the eighth consecutive month that YouTube was the No.
- 10/30/2023
- by Todd Spangler
- Variety Film + TV
YouTube advertising revenue increased 12% to $7.95 billion in the third quarter compared with the same period a year ago, helping corporate parent Alphabet beat Wall Street expectations.
Total revenue rose 11% over the year-earlier quarter to hit $76.7 billion, while earnings per share surged to $1.55 from $1.06. Wall Street analysts had estimated revenue of $71.6 billion and Eps of $1.36.
Despite the results coming in well above forecasts, Alphabet shares slipped more than 5%. They came into earnings up 59% this year to date.
The main flaw in the earnings report that was seized upon by investors was the performance of Alphabet’s cloud business. It undershot Wall Street estimates, reaching $8.41 billion in revenue compared with forecasts for $8.6 billion.
CEO Sundar Pichai touted “product momentum” in the earnings release, specifically artificial intelligence enhancements to Search, YouTube, Cloud, Pixel devices and other areas. “We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come,...
Total revenue rose 11% over the year-earlier quarter to hit $76.7 billion, while earnings per share surged to $1.55 from $1.06. Wall Street analysts had estimated revenue of $71.6 billion and Eps of $1.36.
Despite the results coming in well above forecasts, Alphabet shares slipped more than 5%. They came into earnings up 59% this year to date.
The main flaw in the earnings report that was seized upon by investors was the performance of Alphabet’s cloud business. It undershot Wall Street estimates, reaching $8.41 billion in revenue compared with forecasts for $8.6 billion.
CEO Sundar Pichai touted “product momentum” in the earnings release, specifically artificial intelligence enhancements to Search, YouTube, Cloud, Pixel devices and other areas. “We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come,...
- 10/24/2023
- by Dade Hayes
- Deadline Film + TV
Despite the fact that Amazon and Apple are reportedly pursuing NBA rights, YouTube is currently not planning to enter the bidding.
The early reviews of YouTube TV’s first season as the home for the NFL Sunday Ticket have been mostly positive, with football fans appreciating the Multiview option and a shorter-than-expected latency lag, however, occasional service disruptions and other concerns surrounding the launch of such a massive streaming product. With some of those kinks that still need to be worked out in mind, on Thursday, YouTube CEO Neal Mohan said that his company would be focusing on improving its NFL out-of-market package rather than bidding on additional sports rights for the time being, specifically the NBA rights which will come available following the 2024-25 season.
YouTube is concentrating on refining the NFL Sunday Ticket experience. The streaming service does not plan to bid on NBA rights when they are available.
The early reviews of YouTube TV’s first season as the home for the NFL Sunday Ticket have been mostly positive, with football fans appreciating the Multiview option and a shorter-than-expected latency lag, however, occasional service disruptions and other concerns surrounding the launch of such a massive streaming product. With some of those kinks that still need to be worked out in mind, on Thursday, YouTube CEO Neal Mohan said that his company would be focusing on improving its NFL out-of-market package rather than bidding on additional sports rights for the time being, specifically the NBA rights which will come available following the 2024-25 season.
YouTube is concentrating on refining the NFL Sunday Ticket experience. The streaming service does not plan to bid on NBA rights when they are available.
- 10/13/2023
- by Matt Tamanini
- The Streamable
YouTube For Now Is Focusing More On Refining NFL Sunday Ticket Than On Pursuing NBA Rights, CEO Says
YouTube CEO Neal Mohan said the video giant is more focused on refining its newest sports experience, NFL Sunday Ticket, than it is in pursuing NBA rights when they become available after the 2024-25 season.
Speaking at Bloomberg’s Screentime event in LA, Mohan didn’t rule out a potential bid but said it isn’t a near-term priority. Disney/ESPN and Warner Bros. Discovery currently share domestic rights but questions have swirled about the future rights arrangement given the recent entry of streaming giants into the live sports business. At the same time Big Tech has moved in, traditional media companies have been belt-tightening and coping with the shrinking pay-tv bundle, advertising softness and the expense of bolstering their own direct-to-consumer streaming efforts.
“We’re taking it one step at a time right now,” Mohan said. “We have the NFL. Sunday Ticket is a big area of focus for us,...
Speaking at Bloomberg’s Screentime event in LA, Mohan didn’t rule out a potential bid but said it isn’t a near-term priority. Disney/ESPN and Warner Bros. Discovery currently share domestic rights but questions have swirled about the future rights arrangement given the recent entry of streaming giants into the live sports business. At the same time Big Tech has moved in, traditional media companies have been belt-tightening and coping with the shrinking pay-tv bundle, advertising softness and the expense of bolstering their own direct-to-consumer streaming efforts.
“We’re taking it one step at a time right now,” Mohan said. “We have the NFL. Sunday Ticket is a big area of focus for us,...
- 10/12/2023
- by Dade Hayes
- Deadline Film + TV
Mary Ellen Coe was installed as YouTube’s Chief Business Officer last fall, just as the activity level at the company was beginning to surge even by the breakneck standards of a startup-turned-digital-behemoth.
Since she landed in her new role after a 10-year run at Google and a prior chapter at McKinsey, many major headlines have blared. The company secured NFL Sunday Ticket in a $14 billion, seven-year rights deal that kicked off this month. YouTube TV, now a top-5 U.S. pay-tv operator, got an unexpected boost from Disney’s battle with Charter over carriage on Spectrum TV. YouTube Shorts passed 50 billion daily views less than two years after its global launch. And on the corporate front, a leadership shuffle saw Susan Wojcicki hand the CEO baton to Neal Mohan and Robert Kyncl depart after 12 years and become CEO of Warner Music Group.
During a recent visit to YouTube’s...
Since she landed in her new role after a 10-year run at Google and a prior chapter at McKinsey, many major headlines have blared. The company secured NFL Sunday Ticket in a $14 billion, seven-year rights deal that kicked off this month. YouTube TV, now a top-5 U.S. pay-tv operator, got an unexpected boost from Disney’s battle with Charter over carriage on Spectrum TV. YouTube Shorts passed 50 billion daily views less than two years after its global launch. And on the corporate front, a leadership shuffle saw Susan Wojcicki hand the CEO baton to Neal Mohan and Robert Kyncl depart after 12 years and become CEO of Warner Music Group.
During a recent visit to YouTube’s...
- 9/28/2023
- by Dade Hayes
- Deadline Film + TV
Charlie Puth had a problem: He’d written a lyric, “a little ditty,” but didn’t know what to do with those lines. The “Left and Right” singer-songwriter had joined a Google AI incubator program, so he fed the new lyrics into the artificial intelligence-assisted tool “like I would do if I were collaborating with anybody else,” Puth said, speaking to a room of journalists and YouTube creators at the tech giant’s New York office Sept. 21. “It was really profound,” Puth recalled of what the system spit back, noting that it sang the lyrics back in his own voice, suggested styles and recommended that it be sung in A-flat minor.
Generative AI is on the cusp of going mainstream. While systems like Dall-e and Gpt may still be used largely by first adopters, companies like YouTube and Meta are preparing to roll out AI-driven tools to the masses. At the same event,...
Generative AI is on the cusp of going mainstream. While systems like Dall-e and Gpt may still be used largely by first adopters, companies like YouTube and Meta are preparing to roll out AI-driven tools to the masses. At the same event,...
- 9/28/2023
- by Alex Weprin and Winston Cho
- The Hollywood Reporter - Movie News
YouTube is taking a new approach to sensitive subjects. The video has altered its ad-friendly guidelines to permit monetization on videos that discuss topics like abortion, domestic abuse, and disordered eating.
Per YouTube’s previous guidelines, videos could be demonetized if they touched on “controversial issues.” Though that policy ensured brand safety for advertisers, it had significant ramifications for creators. Even the videos that took care when discussing controversial issues risked demonetization.
All that is about to change. In a recent upload on the Creator Insider channel, YouTube Lead for Monetization Policy Conor Kavanagh announced that his team is “allowing creators to earn more ad revenue on content discussing topics such as abortion and adult sexual abuse.” Kavanagh explained that creators can “fully monetize” those videos as long as they avoid “going into graphic detail.”
YouTube’s ad-friendly guidelines explain what Kavanagh means by “graphic detail.” Videos on the aforementioned...
Per YouTube’s previous guidelines, videos could be demonetized if they touched on “controversial issues.” Though that policy ensured brand safety for advertisers, it had significant ramifications for creators. Even the videos that took care when discussing controversial issues risked demonetization.
All that is about to change. In a recent upload on the Creator Insider channel, YouTube Lead for Monetization Policy Conor Kavanagh announced that his team is “allowing creators to earn more ad revenue on content discussing topics such as abortion and adult sexual abuse.” Kavanagh explained that creators can “fully monetize” those videos as long as they avoid “going into graphic detail.”
YouTube’s ad-friendly guidelines explain what Kavanagh means by “graphic detail.” Videos on the aforementioned...
- 9/27/2023
- by Sam Gutelle
- Tubefilter.com
The CEO of YouTube is standing by his company’s decision.
In a preview of a “CBS Mornings” interview airing Monday, Neal Mohan explains the decision to demonetize Russell Brand’s YouTube channel.
Read More: YouTube Suspends Russell Brand From Making Money Off The Streaming Site After Sex Assault Claims
“If creators have off-platform behaviour, or there’s off-platform news that could be damaging to the broader creator ecosystem, you can be suspended from our monetization program,” he said.
The CEO of YouTube is defending the decision to block Russell Brand from collecting ad money generated by his online videos.@tonydokoupil's exclusive interview with @nealmohan airs Monday. pic.twitter.com/qCIBjOZYcR
— CBS Mornings (@CBSMornings) September 22, 2023
YouTube decided earlier this week to strip ads and their source of revenue from Brand’s channel, which has 6.6 million subscribers, due to the sexual assault allegations against him.
Many other creators have had their...
In a preview of a “CBS Mornings” interview airing Monday, Neal Mohan explains the decision to demonetize Russell Brand’s YouTube channel.
Read More: YouTube Suspends Russell Brand From Making Money Off The Streaming Site After Sex Assault Claims
“If creators have off-platform behaviour, or there’s off-platform news that could be damaging to the broader creator ecosystem, you can be suspended from our monetization program,” he said.
The CEO of YouTube is defending the decision to block Russell Brand from collecting ad money generated by his online videos.@tonydokoupil's exclusive interview with @nealmohan airs Monday. pic.twitter.com/qCIBjOZYcR
— CBS Mornings (@CBSMornings) September 22, 2023
YouTube decided earlier this week to strip ads and their source of revenue from Brand’s channel, which has 6.6 million subscribers, due to the sexual assault allegations against him.
Many other creators have had their...
- 9/22/2023
- by Corey Atad
- ET Canada
YouTube CEO Neal Mohan has defended the decision to strip Russell Brand’s 6.6M-subscriber channel of ads, thereby preventing him from monetizing it following sexual assault allegations.
“If creators have off-platform behavior, or there’s off-platform news that could be damaging to the broader creator ecosystem, you can be suspended from our monetization program,” said Mohan during a preview of a CBS Mornings interview due out Monday.
Several creators and personalities have been impacted in a similar way in the past, added Mohan.
He was speaking two days after YouTube Europe boss Pedro Pina said Brand won’t be silenced following the monetization pause, with YouTube’s algorithm still working on the videos. Video site Rumble, on the other hand, has declined to de-monetize Brand’s videos, lashing out earlier this week after receiving a letter from a UK government committee head telling it to do so.
Brand has vehemently...
“If creators have off-platform behavior, or there’s off-platform news that could be damaging to the broader creator ecosystem, you can be suspended from our monetization program,” said Mohan during a preview of a CBS Mornings interview due out Monday.
Several creators and personalities have been impacted in a similar way in the past, added Mohan.
He was speaking two days after YouTube Europe boss Pedro Pina said Brand won’t be silenced following the monetization pause, with YouTube’s algorithm still working on the videos. Video site Rumble, on the other hand, has declined to de-monetize Brand’s videos, lashing out earlier this week after receiving a letter from a UK government committee head telling it to do so.
Brand has vehemently...
- 9/22/2023
- by Max Goldbart
- Deadline Film + TV
YouTube is amping up its efforts in generative artificial intelligence, adding a “Dream Screen” and other AI tools for creators.
The Dream Screen offers a searchable well of AI solutions designed for YouTube’s burgeoning Shorts platform. At the tech company’s annual Made on YouTube event in New York, a live demonstration showed it coming up with mashups like a dragon flying over a photograph of the city or a dog appearing to drive a car, all fantastical short videos derived from entering terms into a custom search engine.
In a Q&a session after the event, executives downplayed the risks of unleashing the technology on a massive population of creators and users. AI more broadly and applications like ChatGPT have prompted concerns about everything from copyright violations to deepfakes. The technology has been a central issue in the ongoing negotiations between studios and streamers and striking members of the WGA and SAG-AFTRA.
The Dream Screen offers a searchable well of AI solutions designed for YouTube’s burgeoning Shorts platform. At the tech company’s annual Made on YouTube event in New York, a live demonstration showed it coming up with mashups like a dragon flying over a photograph of the city or a dog appearing to drive a car, all fantastical short videos derived from entering terms into a custom search engine.
In a Q&a session after the event, executives downplayed the risks of unleashing the technology on a massive population of creators and users. AI more broadly and applications like ChatGPT have prompted concerns about everything from copyright violations to deepfakes. The technology has been a central issue in the ongoing negotiations between studios and streamers and striking members of the WGA and SAG-AFTRA.
- 9/21/2023
- by Dade Hayes
- Deadline Film + TV
YouTube just dropped its own CapCut competitor.
YouTube Create, announced this morning at the Made on YouTube event, is “designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both,” YouTube said.
Like ByteDance‘s CapCut–which is ostensibly intended for people who want to publish their videos on TikTok, but has become popular with creators posting on YouTube Shorts and Instagram Reels, too–YouTube Create is meant to be a full suite of mobile editing tools. Its launch lineup includes editing, trimming, and automatic captioning features, as well as voiceover editing capabilities and a library of filters, effects, transitions, and royalty-free music.
introducing YouTube Create
a new easy-to-use editing app that helps you make high-quality vids & can publish to YouTube
now in *beta* in 8 countries on Android
we want your feedback
download in Play Store: https://t.co/eV...
YouTube Create, announced this morning at the Made on YouTube event, is “designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both,” YouTube said.
Like ByteDance‘s CapCut–which is ostensibly intended for people who want to publish their videos on TikTok, but has become popular with creators posting on YouTube Shorts and Instagram Reels, too–YouTube Create is meant to be a full suite of mobile editing tools. Its launch lineup includes editing, trimming, and automatic captioning features, as well as voiceover editing capabilities and a library of filters, effects, transitions, and royalty-free music.
introducing YouTube Create
a new easy-to-use editing app that helps you make high-quality vids & can publish to YouTube
now in *beta* in 8 countries on Android
we want your feedback
download in Play Store: https://t.co/eV...
- 9/21/2023
- by James Hale
- Tubefilter.com
The video platform YouTube on Thursday announced a suite of creator tools — including a number of products that take advantage of generative artificial intelligence — in a bid to further bolster its leadership in the creator ecosystem.
“AI will enable people to push the boundaries of creative expression by making the difficult things simple and the impossible dreams possible,” YouTube CEO Neal Mohan said at an event at Google’s New York office Thursday morning. “These powerful tools shouldn’t just be for a select few. We believe they’re for everyone.”
The new tools include “Dream Screen,” an “experimental” generative AI tool for YouTube Shorts that will let creators add backgrounds or short videos to their content just by writing in a prompt.
“Here’s how it works. I can type in anything I want to see, like, say a panda that drinking coffee,” Mohan said, demoing the tech. “And...
“AI will enable people to push the boundaries of creative expression by making the difficult things simple and the impossible dreams possible,” YouTube CEO Neal Mohan said at an event at Google’s New York office Thursday morning. “These powerful tools shouldn’t just be for a select few. We believe they’re for everyone.”
The new tools include “Dream Screen,” an “experimental” generative AI tool for YouTube Shorts that will let creators add backgrounds or short videos to their content just by writing in a prompt.
“Here’s how it works. I can type in anything I want to see, like, say a panda that drinking coffee,” Mohan said, demoing the tech. “And...
- 9/21/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
YouTube is a top distribution platform for creators, but the Google-owned hub wants to integrate itself into the production pipeline, too. At its Made On YouTube event, CEO Neal Mohan announced multiple AI-driven tools that are designed to provide inspiration and streamline the video creation process.
The new tools will enhance the creator experience on YouTube Shorts. Three years after unveiling its TikTok competitor, YouTube is helping its short-form community concoct videos that are out of this world. The platform’s Dream Screen will bring “fantastic settings” to Shorts by harnessing the power of generative AI. Users will input setting ideas into the Dream Screen and receive AI-generated backgrounds in response.
During the Made On event, Mohan claimed that YouTube’s push into AI will open up new opportunities for aspiring creators. “Many people today believe that becoming a YouTuber is out of their reach,” Mohan said. “At YouTube,...
The new tools will enhance the creator experience on YouTube Shorts. Three years after unveiling its TikTok competitor, YouTube is helping its short-form community concoct videos that are out of this world. The platform’s Dream Screen will bring “fantastic settings” to Shorts by harnessing the power of generative AI. Users will input setting ideas into the Dream Screen and receive AI-generated backgrounds in response.
During the Made On event, Mohan claimed that YouTube’s push into AI will open up new opportunities for aspiring creators. “Many people today believe that becoming a YouTuber is out of their reach,” Mohan said. “At YouTube,...
- 9/21/2023
- by Sam Gutelle
- Tubefilter.com
Welcome to Around the World, our summary of top digital media headlines from countries other than the United States. We’re always looking for stories that don’t get enough Stateside attention, so hit us up at tips@tubefilter.com if you have one.
YouTube is celebrating 15 years in India with a FanFest blowout
An epic celebration will take place in Mumbai on September 27. On that date, YouTube will celebrate the 15-year anniversary of its arrival in India by bringing back its FanFest series. Confirmed guests include globetrotting creator MostlySane, gaming star Techno, and rising vertical video producer Shorts Break. The event will be streamed globally.
YouTube’s CEO isn’t waiting until the 27th to celebrate India’s YouTube hitmakers. The platform’s CEO, Neal Mohan, recently commended the Indian Space Research Organisation after it attracted eight million concurrent viewers on an official launch broadcast.
A Japanese creator is...
YouTube is celebrating 15 years in India with a FanFest blowout
An epic celebration will take place in Mumbai on September 27. On that date, YouTube will celebrate the 15-year anniversary of its arrival in India by bringing back its FanFest series. Confirmed guests include globetrotting creator MostlySane, gaming star Techno, and rising vertical video producer Shorts Break. The event will be streamed globally.
YouTube’s CEO isn’t waiting until the 27th to celebrate India’s YouTube hitmakers. The platform’s CEO, Neal Mohan, recently commended the Indian Space Research Organisation after it attracted eight million concurrent viewers on an official launch broadcast.
A Japanese creator is...
- 9/15/2023
- by Sam Gutelle
- Tubefilter.com
The origins of the NFL’s streaming business can be traced, in part, to a party at Bill Gates’ house outside of Seattle several years ago. The event was timed to a summit that Microsoft was hosting, and NFL commissioner Roger Goodell recalls chatting with Amazon founder Jeff Bezos there. “I was just talking about our content and what it could do for their technology,” Goodell says, noting that he felt the NFL could help Amazon build its advertising business and Prime Video subscription service. “I distinctly remember, he was wearing sunglasses and he put them down on the end of his nose,” Goodell adds. “And he said, ‘Now you’ve got my attention.’ ”
Amazon would go on to cut a deal to simulcast Thursday Night Football games beginning in 2017 and, last season, took over the package exclusively. It marked the most significant bet by a major sports league on...
Amazon would go on to cut a deal to simulcast Thursday Night Football games beginning in 2017 and, last season, took over the package exclusively. It marked the most significant bet by a major sports league on...
- 9/6/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
New Delhi, Aug 27 (Ians) Tesla and SpaceX CEO Elon Musk is impressed at the way Indian-origin people have taken over as CEOs of most of the top tech companies, as well as some of the non-tech organisations, and the list is only growing.
By holding top positions, the Indian-origin people are earning millions of dollars which puts them among the highest paid CEOs in the US.
When the World of Statistics posted on X (formerly Twitter) the list of Indian-origin people at top companies, Musk reacted late on Saturday: “Impressive”.
His followers reacted, saying “Indians are some of the hardest working people”.
India is even the “CEO of Moon’s South Pole,” a Musk follower chuckled, after the country successfully landed its Chandrayaan-3 Moon mission.
Currently, Sanjay Mehrotra is the CEO of Micron Technology; Shantanu Narayen is the CEO of Adobe; Satya Nadella is Chairman and CEO of Microsoft; Sunder...
By holding top positions, the Indian-origin people are earning millions of dollars which puts them among the highest paid CEOs in the US.
When the World of Statistics posted on X (formerly Twitter) the list of Indian-origin people at top companies, Musk reacted late on Saturday: “Impressive”.
His followers reacted, saying “Indians are some of the hardest working people”.
India is even the “CEO of Moon’s South Pole,” a Musk follower chuckled, after the country successfully landed its Chandrayaan-3 Moon mission.
Currently, Sanjay Mehrotra is the CEO of Micron Technology; Shantanu Narayen is the CEO of Adobe; Satya Nadella is Chairman and CEO of Microsoft; Sunder...
- 8/27/2023
- by Agency News Desk
- GlamSham
With artificial intelligence currently front and center across the creative community, YouTube has published a set of AI music principles and launched something it’s calling the YouTube Music AI Incubator with a group of artists, songwriters and producers from Universal Music Group.
The principles, which the giant Alphabet/Google-owned platform said “are rooted in its commitment to collaborate with the music industry alongside bold and responsible innovation in the space” are three. They were developed with Umg chairman-ceo, Sir Lucian Grainge, and shared today by YouTube CEO Neal Mohan.
They include: a commitment to embrace AI responsibly in partnership with the music industry; protections “that help balance the interests of copyright holders with those of the creative community on YouTube”; and scaling up safeguards to AI-generated content to address challenges like trademark and copyright abuse, misinformation, spam.
“Our challenge and...
The principles, which the giant Alphabet/Google-owned platform said “are rooted in its commitment to collaborate with the music industry alongside bold and responsible innovation in the space” are three. They were developed with Umg chairman-ceo, Sir Lucian Grainge, and shared today by YouTube CEO Neal Mohan.
They include: a commitment to embrace AI responsibly in partnership with the music industry; protections “that help balance the interests of copyright holders with those of the creative community on YouTube”; and scaling up safeguards to AI-generated content to address challenges like trademark and copyright abuse, misinformation, spam.
“Our challenge and...
- 8/21/2023
- by Jill Goldsmith
- Deadline Film + TV
YouTube thinks it can take an ethical, “artist-centric” approach to generative AI.
In partnership with Universal Music Group, it’s introducing a “Music AI Incubator,” which CEO Neal Mohan says will help it “gather insights” to “better understand how these technologies can be most valuable for artists and fans, how they can enhance creativity, and where we can seek to solve critical issues for the future.”
The incubator will bring in Umg and artists/producers on its roster, including Anitta, Björn Ulvaeus, d4vd, Don Was, Juanes, Louis Bell, Max Richter, Rodney Jerkins, Rosanne Cash, Ryan Tedder of OneRepublic, Yo Gotti, and the estate of Frank Sinatra.
YouTube gave no specific details about what it’s working on with the incubator, but Mohan says it’s developing “specific technologies, monetization opportunities, and policies”–all related to AI.
Mohan also claims YouTube’s potential use of generative AI is guided by ethical principles.
In partnership with Universal Music Group, it’s introducing a “Music AI Incubator,” which CEO Neal Mohan says will help it “gather insights” to “better understand how these technologies can be most valuable for artists and fans, how they can enhance creativity, and where we can seek to solve critical issues for the future.”
The incubator will bring in Umg and artists/producers on its roster, including Anitta, Björn Ulvaeus, d4vd, Don Was, Juanes, Louis Bell, Max Richter, Rodney Jerkins, Rosanne Cash, Ryan Tedder of OneRepublic, Yo Gotti, and the estate of Frank Sinatra.
YouTube gave no specific details about what it’s working on with the incubator, but Mohan says it’s developing “specific technologies, monetization opportunities, and policies”–all related to AI.
Mohan also claims YouTube’s potential use of generative AI is guided by ethical principles.
- 8/21/2023
- by James Hale
- Tubefilter.com
As conversations around artificial intelligence continue, YouTube has published its first set of principles regarding AI music. Not only that, but the video streaming site owned by Google has also launched its own YouTube Music AI Incubator.
The three principles were shared by YouTube CEO, Neal Mohan. According to the company, these fundamental principles reflect the company’s “commitment to collaborate with the music industry alongside bold and responsible innovation in the space.” Here are the three principles in full:
Principle #1: AI is here, and we will embrace it responsibly together with our music partners. As generative AI unlocks ambitious new forms of creativity, YouTube and our partners across the music industry agree to build on our long collaborative history and responsibly embrace this rapidly advancing field. Our goal is to partner with the music industry to empower creativity in a way that enhances our joint pursuit of responsible innovation.
The three principles were shared by YouTube CEO, Neal Mohan. According to the company, these fundamental principles reflect the company’s “commitment to collaborate with the music industry alongside bold and responsible innovation in the space.” Here are the three principles in full:
Principle #1: AI is here, and we will embrace it responsibly together with our music partners. As generative AI unlocks ambitious new forms of creativity, YouTube and our partners across the music industry agree to build on our long collaborative history and responsibly embrace this rapidly advancing field. Our goal is to partner with the music industry to empower creativity in a way that enhances our joint pursuit of responsible innovation.
- 8/21/2023
- by Kayla Cobb
- The Wrap
YouTube will need to make billions off NFL Sunday Ticket in order to profit from its acquisition of the coveted football broadcasting package. But during YouTube’s first season as the official home of Sunday Ticket, it will give some fans free access — as long as they have the right internet or phone provider.
The video platform has agreed to a deal with Verizon that will offer complementary NFL Sunday Ticket memberships to new customers who meet certain conditions. According to the telecom giant, the offer goes live on July 27 and is available for a limited time.
In order to qualify for free Sunday Ticket, Verizon myPlan mobile customers must purchase a new Samsung, Google, or Motorola phone. Alternatively, Verizon customers can get the promotion by signing up for Fios, 5G, or Lte internet plans.
More details about the offer are available in a press release shared by Verizon. “Our...
The video platform has agreed to a deal with Verizon that will offer complementary NFL Sunday Ticket memberships to new customers who meet certain conditions. According to the telecom giant, the offer goes live on July 27 and is available for a limited time.
In order to qualify for free Sunday Ticket, Verizon myPlan mobile customers must purchase a new Samsung, Google, or Motorola phone. Alternatively, Verizon customers can get the promotion by signing up for Fios, 5G, or Lte internet plans.
More details about the offer are available in a press release shared by Verizon. “Our...
- 7/26/2023
- by Sam Gutelle
- Tubefilter.com
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