This story appears in Rolling Stone‘s 2021 Future of Music issue, a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here.
The biggest companies in music agree: Streaming manipulation, a practice that falsely inflates artists’ stream counts and reduces payouts for smaller acts, must be stopped.
In the summer of 2019, the industry’s power players united to sign a code of conduct condemning streaming manipulation, a practice that inflates artists’ numbers on platforms like Spotify and Apple Music and potentially reduces payouts for smaller acts.
The biggest companies in music agree: Streaming manipulation, a practice that falsely inflates artists’ stream counts and reduces payouts for smaller acts, must be stopped.
In the summer of 2019, the industry’s power players united to sign a code of conduct condemning streaming manipulation, a practice that inflates artists’ numbers on platforms like Spotify and Apple Music and potentially reduces payouts for smaller acts.
- 6/15/2021
- by Elias Leight
- Rollingstone.com
Streaming manipulation – the practice of artificially inflating stream counts to produce false listening data – is the music industry’s hot-button issue at the moment. On Thursday, an assortment of music publishers, record labels, royalty-collection societies and other groups signed a code of conduct condemning fake streams and pledging to work together to eradicate them, marking the industry’s first collective agreement on the issue.
The document was two years in the making, shepherded in part by the International Confederation of Music Publishers (Icmp), a Brussels-based trade group representing dozens of publishers and publishers’ associations.
The document was two years in the making, shepherded in part by the International Confederation of Music Publishers (Icmp), a Brussels-based trade group representing dozens of publishers and publishers’ associations.
- 6/20/2019
- by Amy X. Wang
- Rollingstone.com
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