Banijay France has entered a joint venture with seasoned French industry player Malika Abdellaoui to launch Marathon Studio, as part of its strategy to ramp up its output in the scripted landscape.
Abdellaoui was previously managing director of Newen Distribution, the production and distribution company owned by French’s biggest TV network TF1 Group. Prior to joining Newen, Abdellaoui was deputy director of TV sales at EuropaCorp, as well as senior acquisition manager at the Disney Channel for France and Emea. Abdellaoui will be the majority shareholder of Marathon Studio. Banijay France’s CEO François de Brugada pointed out that Marathon is a renowned brand name in France and “is one that Banijay has owned for some time.” Marathon was a subsidiary of Zodiak Media, which was bought by Banijay in 2016.
Banijay France also recently tapped French film and TV veteran Dominique Farrugia to take the leadership of Banijay’s production label EndemolShine Fiction,...
Abdellaoui was previously managing director of Newen Distribution, the production and distribution company owned by French’s biggest TV network TF1 Group. Prior to joining Newen, Abdellaoui was deputy director of TV sales at EuropaCorp, as well as senior acquisition manager at the Disney Channel for France and Emea. Abdellaoui will be the majority shareholder of Marathon Studio. Banijay France’s CEO François de Brugada pointed out that Marathon is a renowned brand name in France and “is one that Banijay has owned for some time.” Marathon was a subsidiary of Zodiak Media, which was bought by Banijay in 2016.
Banijay France also recently tapped French film and TV veteran Dominique Farrugia to take the leadership of Banijay’s production label EndemolShine Fiction,...
- 11/17/2020
- by Elsa Keslassy
- Variety Film + TV
Mip TV is staying close to home this year after organizers revealed that France is to be the country of honor for the Cannes event.
The event, which runs 8-11 April 2019, will dedicate a series of conferences and promotional events to the French TV industry. This comes after France’s export association TV France International reported that sales were up over the last twelve months to €325M, it second best performance in 20 years.
This growth has been driven by animation and documentary sales as well as drama series, such as The Bureau and Midnight Sun, which increased international sales by 28% since 2016.
“It could not be better timing to celebrate France’s creativity and savoir-faire on the international content scene. Over the years, French production has taken a growing share of the international market in every genre, from animation to documentary, formats and, of course, drama series. French creators and producers...
The event, which runs 8-11 April 2019, will dedicate a series of conferences and promotional events to the French TV industry. This comes after France’s export association TV France International reported that sales were up over the last twelve months to €325M, it second best performance in 20 years.
This growth has been driven by animation and documentary sales as well as drama series, such as The Bureau and Midnight Sun, which increased international sales by 28% since 2016.
“It could not be better timing to celebrate France’s creativity and savoir-faire on the international content scene. Over the years, French production has taken a growing share of the international market in every genre, from animation to documentary, formats and, of course, drama series. French creators and producers...
- 1/17/2019
- by Peter White
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.