“Music always has been and continues to be at the core of our identity and our brand," MTV executive vice president of music and talent Amy Doyle told a roomful of folks on Saturday (March 20) at South By Southwest. "Now we have more screens and platforms than ever to showcase music and work with artists in creative ways.”
Doyle was speaking on a SXSW panel called "Reaching Your Audience on Their Terms," which, though it sounds rather stiff, was actually an incredibly interesting chat, one that detailed not just MTV's continuing efforts to expose audiences to new artists and weave music into its programming, but provided the answer to the age-old "Why don't you guys play music anymore?" question.
Because, as Doyle pointed out, we do. In new and interesting ways, and in a time when the entire music industry is hurting.
“When the music business suffers we feel it...
Doyle was speaking on a SXSW panel called "Reaching Your Audience on Their Terms," which, though it sounds rather stiff, was actually an incredibly interesting chat, one that detailed not just MTV's continuing efforts to expose audiences to new artists and weave music into its programming, but provided the answer to the age-old "Why don't you guys play music anymore?" question.
Because, as Doyle pointed out, we do. In new and interesting ways, and in a time when the entire music industry is hurting.
“When the music business suffers we feel it...
- 3/21/2010
- by MTV News
- MTV Newsroom
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