A demanding Japanese boss torments his sleep-deprived Australian employee with late night phone calls and unannounced visits to his home in a new ad to mark the return of the Nissan Pulsar to the Australian market.
The campaign from Whybin\Tbwa Melbourne features the boss repeatedly barking “More” as the car worker runs through the improvements to the car, which has been away from the Australian market for the last seven years.
After six years the boss is eventually satisfied and says “Less” when he looks at the price.
See the ad:
In a press release, Nissan Australia’s CEO William F. Peffer Jr said: “The Nissan Pulsar has an amazing affinity with the Australian public. This new commercial pays homage to one of Nissan’s most popular models, one which has characterised not only Nissan as a leading brand but Australia’s competitive small car segment.”
The campaign – running across TV,...
The campaign from Whybin\Tbwa Melbourne features the boss repeatedly barking “More” as the car worker runs through the improvements to the car, which has been away from the Australian market for the last seven years.
After six years the boss is eventually satisfied and says “Less” when he looks at the price.
See the ad:
In a press release, Nissan Australia’s CEO William F. Peffer Jr said: “The Nissan Pulsar has an amazing affinity with the Australian public. This new commercial pays homage to one of Nissan’s most popular models, one which has characterised not only Nissan as a leading brand but Australia’s competitive small car segment.”
The campaign – running across TV,...
- 1/13/2013
- by mumbrella
- Encore Magazine
Ing Direct has turned to classic Bond film antagonist Blofeld for inspiration in its latest ad promoting its Everyday bank account.
The ad is the third in the series of the Ing Direct ‘Parts of You’ campaign.
The agency behind the ad was Droga5, which won the business in January this year. Credits: Creative Chairman – David Nobay Executive Creative Director: Duncan Marshall Creative Director: Cam Blackley & Steve Jackson Creatives: Daniel Seager & Steve Hall Agency Producer: Paul Johnston Production Company : Revolver Director : Steve Rogers Producer : Pip Smart Editor : Jack Hutchings Post Production : Fin Design Music and Sound Design : Nylon...
The ad is the third in the series of the Ing Direct ‘Parts of You’ campaign.
The agency behind the ad was Droga5, which won the business in January this year. Credits: Creative Chairman – David Nobay Executive Creative Director: Duncan Marshall Creative Director: Cam Blackley & Steve Jackson Creatives: Daniel Seager & Steve Hall Agency Producer: Paul Johnston Production Company : Revolver Director : Steve Rogers Producer : Pip Smart Editor : Jack Hutchings Post Production : Fin Design Music and Sound Design : Nylon...
- 9/21/2012
- by Robin Hicks
- Encore Magazine
Ing Direct has launched its first new campaign since appointing a new agency roster at the beginning of the year.
The campaign is based around the idea of ‘enabling a life well spent’.
Ing’s executive director, customer, Brett Morgan said in a press release: “We wanted to ensure our brand represented what we are to our customers – a bank that’s simple and easy to deal with.”
“Since launching, we have captured the attention of Australians and we’re now looking to cement our place in their financial decision making. With our upcoming launch into superannuation, we‟re now covering four areas of banking and this campaign highlights that we‟re more than a savings bank. “We are industry leading in customer advocacy and the ‘part of you’ campaign reflects this position.”
Ing appointed Droga5 as creative agency, Soap to handle digital and Um as media agency in January.
The campaign is based around the idea of ‘enabling a life well spent’.
Ing’s executive director, customer, Brett Morgan said in a press release: “We wanted to ensure our brand represented what we are to our customers – a bank that’s simple and easy to deal with.”
“Since launching, we have captured the attention of Australians and we’re now looking to cement our place in their financial decision making. With our upcoming launch into superannuation, we‟re now covering four areas of banking and this campaign highlights that we‟re more than a savings bank. “We are industry leading in customer advocacy and the ‘part of you’ campaign reflects this position.”
Ing appointed Droga5 as creative agency, Soap to handle digital and Um as media agency in January.
- 8/12/2012
- by Robin Hicks
- Encore Magazine
Male bonding is at the heart of a new campaign for Lion beer brand Toohey’s New.
The ads, created by ad agency by Bmf, were directed by Aaron Stoller at Revolver.
Lion brand director, Jon Bradshaw, said: ‘Tooheys New at its core is all about connecting people. We recognize that in a world of Facebook, Twitter and other social media that people also need to reconnect with the stuff that really matters. And doing that over a Tooheys New is about as good as it gets. These ads show just how those bonds of mateship are created and then cemented over an icy cold New.”
Justin Ruben creative director at Bmf said: “The beauty of this campaign lies in the insight behind it, that strong bonds with mates are formed as a result of sharing an experience, doing stuff, or even going through an awkward situation together’.
Credits:
Creative...
The ads, created by ad agency by Bmf, were directed by Aaron Stoller at Revolver.
Lion brand director, Jon Bradshaw, said: ‘Tooheys New at its core is all about connecting people. We recognize that in a world of Facebook, Twitter and other social media that people also need to reconnect with the stuff that really matters. And doing that over a Tooheys New is about as good as it gets. These ads show just how those bonds of mateship are created and then cemented over an icy cold New.”
Justin Ruben creative director at Bmf said: “The beauty of this campaign lies in the insight behind it, that strong bonds with mates are formed as a result of sharing an experience, doing stuff, or even going through an awkward situation together’.
Credits:
Creative...
- 5/8/2012
- by Robin Hicks
- Encore Magazine
A silver-haired crooner performs a lounge version of the classic Guns-n-Roses track ‘Welcome to the Jungle’ in a new ad for casino and hotel complex The Star by The Monkeys.
The ad, directed by Steve Rogers, is the first under the creative watch of Micah Walker, who joined The Monkeys in February.
Walker said: “The client and agency already had a great campaign thought with ‘There will be Stories’ before I came along. We just had to reintroduce that idea to the public in film. It’s not often you get to make something as fun as this, for something as fun as The Star.”
Iris Kleimann, general manager of marketing at The Star added: “The Star is an entertainment destination, so we believe that our communications must be engaging and entertaining also. This spot achieves this beautifully, as we hoped it would.”
The ad stars American musician and songwriter Bill Baker,...
The ad, directed by Steve Rogers, is the first under the creative watch of Micah Walker, who joined The Monkeys in February.
Walker said: “The client and agency already had a great campaign thought with ‘There will be Stories’ before I came along. We just had to reintroduce that idea to the public in film. It’s not often you get to make something as fun as this, for something as fun as The Star.”
Iris Kleimann, general manager of marketing at The Star added: “The Star is an entertainment destination, so we believe that our communications must be engaging and entertaining also. This spot achieves this beautifully, as we hoped it would.”
The ad stars American musician and songwriter Bill Baker,...
- 5/6/2012
- by Robin Hicks
- Encore Magazine
A crazed man inspired by the Don Logan character played by Ben Kingsley in the film Sexy Beast has returned in the new ad for Oak by The Monkeys.
When the character Sergeant John Henry was first introduced over a year ago, it drew complaints for the public that it made light of people suffering from schizophrenia.
In the new ad, which takes a lighter, more comedic tack with a joke about real estate salesmen, the character walks through a fairground musing on the concept of ‘hungrythirsty’.
Scott Nowell, Ecd said: “Last time the Sergeant John Henry character scared so many people into buying Oak, he had to do another one.”
The crazed man character was introduced by The Monkeys in October last year.
Credits:
Credits – The Monkeys
Agency: The Monkeys
Ecd : Jus tin D rape/Scott Nowell
Creative Director: Scott Nowell/Noah Regan
Art Director: Matt Heck
Copywriter:...
When the character Sergeant John Henry was first introduced over a year ago, it drew complaints for the public that it made light of people suffering from schizophrenia.
In the new ad, which takes a lighter, more comedic tack with a joke about real estate salesmen, the character walks through a fairground musing on the concept of ‘hungrythirsty’.
Scott Nowell, Ecd said: “Last time the Sergeant John Henry character scared so many people into buying Oak, he had to do another one.”
The crazed man character was introduced by The Monkeys in October last year.
Credits:
Credits – The Monkeys
Agency: The Monkeys
Ecd : Jus tin D rape/Scott Nowell
Creative Director: Scott Nowell/Noah Regan
Art Director: Matt Heck
Copywriter:...
- 3/27/2012
- by Robin Hicks
- Encore Magazine
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