The creator of Maternal has addressed its untimely cancellation by ITV.
It was revealed earlier this month that the channel would not commission a second run of Maternal.
Maternal, starring Parminder Nagra, Lara Pulver and Lisa McGrillis, followed three doctors who return to work in a post-Covid landscape after their maternity leave ends.
The drama began in January 2023, but sadly, for fans of the show, not enough viewers tuned in to warrant a second run.
On Tuesday (11 April), creator Jacqui Honess-Martin posted a broken-heart emoji on Twitter, writing: “We had a lot more to say.”
Explaining the reasoning behind ITV’s decision, the writer continued: “The show needed a high number of viewers for @ITV to sell advertising to break even. Maternal didn’t get that number.
“It hurts that it ends here but I am incredibly proud of the show, grateful and a bit amazed that we got to do it at all.
It was revealed earlier this month that the channel would not commission a second run of Maternal.
Maternal, starring Parminder Nagra, Lara Pulver and Lisa McGrillis, followed three doctors who return to work in a post-Covid landscape after their maternity leave ends.
The drama began in January 2023, but sadly, for fans of the show, not enough viewers tuned in to warrant a second run.
On Tuesday (11 April), creator Jacqui Honess-Martin posted a broken-heart emoji on Twitter, writing: “We had a lot more to say.”
Explaining the reasoning behind ITV’s decision, the writer continued: “The show needed a high number of viewers for @ITV to sell advertising to break even. Maternal didn’t get that number.
“It hurts that it ends here but I am incredibly proud of the show, grateful and a bit amazed that we got to do it at all.
- 4/11/2023
- by Jacob Stolworthy
- The Independent - TV
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