Vijayanand Ketha
- Producer
Vijayanand Ketha embarked on his journalistic journey by completing his PG Diploma in Journalism at the Eenadu Journalism School in Ramoji Film City. He commenced his career as a Cinema and Lifestyle Reporter at the esteemed news channel ETV2. One of his early triumphs was earning recognition from the eminent personality, Indian businessman, media tycoon Mr. Ramoji Rao, the head of ETV, for his exceptional storytelling skills. Subsequently, he served as a reporter at Mahaa TV, then transitioned to the Cinema Desk at NTV, followed by a role as a Program Producer at TV5. He then assumed the position of Senior Cinema Reporter at 6 TV.
As the digital age dawned, Vijayanand honed his skills and ventured into public relations, working with reputable channels like IDream Media for four years. Concurrently, leveraging his expertise, he contributed thousands of articles and movie reviews to top Telugu websites, a practice he continues to this day.
In recognition of his outstanding contributions to journalism, the prestigious organization Indiwood honored him with the "Journalist Excellence Award." However, Vijayanand's most unforgettable moment was being felicitated by Padma Vibhushan Chiranjeevi for his excellence in journalism.
With his extensive background in public relations, numerous celebrities sought Vijayanand's expertise for their personal PR needs. He notably played a pivotal role in preparing contestants for India's top television reality show, Bigg Boss, acting as both a mentor and orchestrating digital and personal PR activities. Managing the PR for Bigg Boss contestants posed significant challenges given the show's vast fan base, requiring meticulous attention to every move to ensure success. His primary goal was to guide his contestants to victory, tailoring his strategies to navigate the challenges they faced.
Vijayanand provided personal PR services to 15 Bigg Boss contestants in Telugu, with standout success stories including guiding Pallavi Prashanth from a humble farmer to the acclaimed winner of Bigg Boss Season 7, and assisting Yawar, another client, who secured a prize of 15 Lakhs in the same season. These achievements underscore Vijayanand's profound impact on shaping the trajectories of individuals within the realm of reality television.
Vijayanand has actively contributed to story discussions and script development for numerous films. Additionally, he served as the executive producer for the acclaimed 'Lucky Lakshman' film, featuring Bigg Boss sensation Sohel. This experience has equipped him with valuable insights into the intricacies of film production.
Vijayanand's Experience in his words:
Cinema journalism is a vibrant yet demanding field. The influence of cinema on people's lives adds to its complexity. When dealing with anything related to cinema or its celebrities, meticulous attention to every detail is essential for PR professionals like myself, Vijayanand. The cinema industry operates in the realm of crores, emphasizing the need for careful reporting to honor the labor and creativity invested by countless individuals.
In this line of work, every piece of reporting carries significant weight. Balancing the expectations of both the audience and the cinema giants poses a formidable challenge. Despite these challenges, I find comfort in this profession. I've conducted numerous interviews, penned special stories, and broadcasted breaking news, along with countless reviews. Yet, my enthusiasm remains undiminished, driving me to pursue even more.
This is the essence of cinema journalism - every film holds a special place in our hearts, making us equally special to ourselves. It's a profession fueled by passion and dedication, where each story told contributes to the rich tapestry of cinematic discourse. - Your's Vijayayand Ketha
As the digital age dawned, Vijayanand honed his skills and ventured into public relations, working with reputable channels like IDream Media for four years. Concurrently, leveraging his expertise, he contributed thousands of articles and movie reviews to top Telugu websites, a practice he continues to this day.
In recognition of his outstanding contributions to journalism, the prestigious organization Indiwood honored him with the "Journalist Excellence Award." However, Vijayanand's most unforgettable moment was being felicitated by Padma Vibhushan Chiranjeevi for his excellence in journalism.
With his extensive background in public relations, numerous celebrities sought Vijayanand's expertise for their personal PR needs. He notably played a pivotal role in preparing contestants for India's top television reality show, Bigg Boss, acting as both a mentor and orchestrating digital and personal PR activities. Managing the PR for Bigg Boss contestants posed significant challenges given the show's vast fan base, requiring meticulous attention to every move to ensure success. His primary goal was to guide his contestants to victory, tailoring his strategies to navigate the challenges they faced.
Vijayanand provided personal PR services to 15 Bigg Boss contestants in Telugu, with standout success stories including guiding Pallavi Prashanth from a humble farmer to the acclaimed winner of Bigg Boss Season 7, and assisting Yawar, another client, who secured a prize of 15 Lakhs in the same season. These achievements underscore Vijayanand's profound impact on shaping the trajectories of individuals within the realm of reality television.
Vijayanand has actively contributed to story discussions and script development for numerous films. Additionally, he served as the executive producer for the acclaimed 'Lucky Lakshman' film, featuring Bigg Boss sensation Sohel. This experience has equipped him with valuable insights into the intricacies of film production.
Vijayanand's Experience in his words:
Cinema journalism is a vibrant yet demanding field. The influence of cinema on people's lives adds to its complexity. When dealing with anything related to cinema or its celebrities, meticulous attention to every detail is essential for PR professionals like myself, Vijayanand. The cinema industry operates in the realm of crores, emphasizing the need for careful reporting to honor the labor and creativity invested by countless individuals.
In this line of work, every piece of reporting carries significant weight. Balancing the expectations of both the audience and the cinema giants poses a formidable challenge. Despite these challenges, I find comfort in this profession. I've conducted numerous interviews, penned special stories, and broadcasted breaking news, along with countless reviews. Yet, my enthusiasm remains undiminished, driving me to pursue even more.
This is the essence of cinema journalism - every film holds a special place in our hearts, making us equally special to ourselves. It's a profession fueled by passion and dedication, where each story told contributes to the rich tapestry of cinematic discourse. - Your's Vijayayand Ketha