- Print ads for Smithfield Packing Company's "Cookin With Smithfield" recipe contest (2008).
- (2008-09) Print ads for Smithfield Meats.
- (2010) Her uncle Bob Hiers (her father's younger brother) and her aunt Peggy Ort (her mother's sister) appeared in the Paula's Best Dishes (2008) episode, Family Ties (2010).
- (2010) Chris Rock's mother, Rose Rock, appeared in the Paula's Best Dishes (2008) episode, Rock It Out (2010).
- (2010) Her brother, Bubba Hiers, and nephew, Jay Hiers, appeared in the Paula's Best Dishes (2008) episode, Savannah Holiday (2010).
- (2009) Her brother, Bubba Hiers, appeared in the Paula's Best Dishes (2008) episode, Sibling Supper (2009).
- (2010) Release of her book, "Paula Deen's Savannah Style", by Paula with Brandon Branch.
- (2011) Release of her book, "Paula Deen's Southern Cooking Bible: The Classic Guide to Delicious Dishes with More Than 300 Recipes", by Paula with Melissa Clark.
- (2012) TV commercial for Smithfield hams.
- (2012) Print ads for Novo Nordisk's Victoza, prescription injectable glucose medication.
- (2007) Her brother, Bubba Hiers, and his fiancée, Dawn, appeared in the Paula's Home Cooking (2002) episode, Engagement Brunch (2007).
- (2013) Prints ads for her "Savannah Collection" cookware set at Target.
- (2015) Release of her book, "Paula Deen Cuts the Fat".
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