The power of a wide theatrical release was realized this weekend by streamer Amazon in its pivot back to the big screen with MGM/United Artists Releasing’s Creed III. It easily minted the best opening ever for the Seattle-based parent, as well as for the Rocky franchise, with $58.6M domestic, $100.4M worldwide.
While Amazon has snapped up some tentpole movies during the pandemic for the service — i.e. Paramount’s Coming 2 America and Skydance’s The Tomorrow War — Creed III repped a big commitment by them for the big screen following their $8.45 billion purchase of MGM back in May 2021.
Talk about downstream revenues here: Creed III was made for $75M before P&a, and is easily poised to profit. Kudos to Prime Video and Amazon Studios SVP Mike Hopkins and Amazon Studios Head Jen Salke for keeping in place MGM’s distribution boss Erik Lomis and theatrical marketing apparatus of Gerry Rich,...
While Amazon has snapped up some tentpole movies during the pandemic for the service — i.e. Paramount’s Coming 2 America and Skydance’s The Tomorrow War — Creed III repped a big commitment by them for the big screen following their $8.45 billion purchase of MGM back in May 2021.
Talk about downstream revenues here: Creed III was made for $75M before P&a, and is easily poised to profit. Kudos to Prime Video and Amazon Studios SVP Mike Hopkins and Amazon Studios Head Jen Salke for keeping in place MGM’s distribution boss Erik Lomis and theatrical marketing apparatus of Gerry Rich,...
- 3/5/2023
- by Anthony D'Alessandro
- Deadline Film + TV
One thing is clear after we’ve endured a 19-month pandemic: The world now, more than ever, needs James Bond.
And not just movie theaters, and concession industries, but an assortment of brands from Madison Avenue which have seen sales curtailed during lockdown, in particular the auto industry which continues to see production slowed due to a chip shortage with car dealers’ new auto lots seeing inventories at 30% less their pre-pandemic numbers.
In what is one of the year’s most prolific motion picture cross-promotional campaigns valued at $150 million from over 14 brand partners is that of MGM/United Artist Releasing/Eon’s No Time to Die. While it’s not a record promo campaign for a 007 movie (that belongs to 2012’s Skyfall which repped the franchise’s 50th anniversary), it’s definitely up there and well ahead of the $120M promo brand push for 2002’s Die Another Day, the...
And not just movie theaters, and concession industries, but an assortment of brands from Madison Avenue which have seen sales curtailed during lockdown, in particular the auto industry which continues to see production slowed due to a chip shortage with car dealers’ new auto lots seeing inventories at 30% less their pre-pandemic numbers.
In what is one of the year’s most prolific motion picture cross-promotional campaigns valued at $150 million from over 14 brand partners is that of MGM/United Artist Releasing/Eon’s No Time to Die. While it’s not a record promo campaign for a 007 movie (that belongs to 2012’s Skyfall which repped the franchise’s 50th anniversary), it’s definitely up there and well ahead of the $120M promo brand push for 2002’s Die Another Day, the...
- 10/7/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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