Ed Mintz, the founder of the motion picture industry’s tried-and-true audience polling service CinemaScore, died February 6. He was 83.
Known for its mathematical “Coca-Cola” algorithm developed by Mintz, CinemaScore has been prized by studios and exhibitors since its inception in the early 1980s as a domestic box office barometer for movies when it comes to its opening-night audience grades. Pre-pandemic, an A+ CinemaScore meant a movie could leg out to a 4.8x multiple off its U.S./Canada box office opening; a B+ meant a 3.2x multiple to final domestic gross; C+ and D+ 2.4x; and an F 2.2x.
CinemaScore continues to be operated by Mintz’s two sons, Harold and Ricky Mintz.
Mintz, a math wizard since his teenage years when he penned a book about square roots, The Mintz Method, sparked to the idea for CinemaScore in his late 30s in 1978. Mintz and his wife, along with another couple,...
Known for its mathematical “Coca-Cola” algorithm developed by Mintz, CinemaScore has been prized by studios and exhibitors since its inception in the early 1980s as a domestic box office barometer for movies when it comes to its opening-night audience grades. Pre-pandemic, an A+ CinemaScore meant a movie could leg out to a 4.8x multiple off its U.S./Canada box office opening; a B+ meant a 3.2x multiple to final domestic gross; C+ and D+ 2.4x; and an F 2.2x.
CinemaScore continues to be operated by Mintz’s two sons, Harold and Ricky Mintz.
Mintz, a math wizard since his teenage years when he penned a book about square roots, The Mintz Method, sparked to the idea for CinemaScore in his late 30s in 1978. Mintz and his wife, along with another couple,...
- 2/10/2024
- by Anthony D'Alessandro
- Deadline Film + TV
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