Exclusive: Roku this past weekend saw the fruits from its big push into Spanish original content as the Greice Santo-created music reality series, Serenata de las Estrellas, notched the streamer’s biggest opening weekend by reach for any Spanish-language Roku Original.
Serenata de las Estrellas, which dropped on October 13 in the final weekend of Hispanic Heritage Month, ranked as the No. 1 on-demand Spanish-language title by reach on the Roku Channel both stateside and in Mexico.
The series hosted by Julissa Bermudez was conceived during the pandemic and spotlights an array of people in the Los Angeles and Miami Latino communities who are surprised with a once-in-a-lifetime concert in unexpected locations by the biggest names in Latin music including Grammy winners Chiquis, Los Lobos and Ozomatli and rapstress Snow Tha Product.
Greice Santo
The concept for Serenata de las Estrellas began as a kind gesture by Santo, a musical artist herself,...
Serenata de las Estrellas, which dropped on October 13 in the final weekend of Hispanic Heritage Month, ranked as the No. 1 on-demand Spanish-language title by reach on the Roku Channel both stateside and in Mexico.
The series hosted by Julissa Bermudez was conceived during the pandemic and spotlights an array of people in the Los Angeles and Miami Latino communities who are surprised with a once-in-a-lifetime concert in unexpected locations by the biggest names in Latin music including Grammy winners Chiquis, Los Lobos and Ozomatli and rapstress Snow Tha Product.
Greice Santo
The concept for Serenata de las Estrellas began as a kind gesture by Santo, a musical artist herself,...
- 10/17/2023
- by Anthony D'Alessandro
- Deadline Film + TV
Exclusive: The Roku Channel has set an Oct. 13 streaming premiere date in U.S. and Mexico for the new Greice Santo created music reality series Serenata de las Estrellas.
On Serenata de las Estrellas, deserving members of the community are surprised with a once-in-a-lifetime concert in unexpected locations by the biggest names in Latin music including Grammy winners Chiquis, Los Lobos and Ozomatli and rapstress Snow Tha Product. Watch a trailer below.
Whether it’s a church fundraiser or taqueria, no place is off-limits for these pop-up performances, with real people, real stars and real surprises. The series is hosted by Julissa Bermudez and was shot in Los Angeles and Miami.
Serenata de las Estrellas started as a kind gesture by Santo to her friend, Giuliana Feltscher, wife of LA Galaxy soccer star Rolf Feltscher, whose father died in an Italian hospital after a three-month battle with Covid. Santo brought...
On Serenata de las Estrellas, deserving members of the community are surprised with a once-in-a-lifetime concert in unexpected locations by the biggest names in Latin music including Grammy winners Chiquis, Los Lobos and Ozomatli and rapstress Snow Tha Product. Watch a trailer below.
Whether it’s a church fundraiser or taqueria, no place is off-limits for these pop-up performances, with real people, real stars and real surprises. The series is hosted by Julissa Bermudez and was shot in Los Angeles and Miami.
Serenata de las Estrellas started as a kind gesture by Santo to her friend, Giuliana Feltscher, wife of LA Galaxy soccer star Rolf Feltscher, whose father died in an Italian hospital after a three-month battle with Covid. Santo brought...
- 9/21/2023
- by Anthony D'Alessandro
- Deadline Film + TV
The Roku Channel is making an expansion of its Spanish-language content. The free ad-supported video-on-demand (AVOD) and free ad-supported TV (Fast) channel platform is in production on four new, original Spanish-language titles, and it has announced the release date for two other series as well.
Watch Now $0 / month roku.com
“The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the U.S., as well as the exceptional growth of the service in Mexico, are all signs of the strong appetite for free ad-supported streaming amongst Spanish-speaking and bilingual audiences,” Roku’s head of content David Eilenberg said. “We’re committed to delivering high-quality, culturally relevant original programming to tens of millions of viewers, and we are thrilled to welcome such an exceptional new group of on-camera and off-camera creative voices to our Roku Originals lineup.”
The new original shows coming to The Roku...
Watch Now $0 / month roku.com
“The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the U.S., as well as the exceptional growth of the service in Mexico, are all signs of the strong appetite for free ad-supported streaming amongst Spanish-speaking and bilingual audiences,” Roku’s head of content David Eilenberg said. “We’re committed to delivering high-quality, culturally relevant original programming to tens of millions of viewers, and we are thrilled to welcome such an exceptional new group of on-camera and off-camera creative voices to our Roku Originals lineup.”
The new original shows coming to The Roku...
- 4/20/2023
- by David Satin
- The Streamable
Roku is teaming up with Jennifer Lopez, Jaime Camil and Juanpa Zurita as it expands its Roku Originals in Spanish.
Lopez brings back Thanks a Million as Un Millón de Gracias for a third season and shot entirely in Spanish featuring 10 celebrities that will give away $100,000 to someone that has inspired them. Celebrity guests include Chiquis, Gina Torres, Jaime Camil, Javier “Chicharito” Hernández, Lauren Jauregui, Michael Peña, Michelle Rodriguez, Pau Gasol, Sofia Reyes, and Wilmer Valderrama.
Camil will narrate and executive produce Desde La Raíz that explores the origins of Mexican products like coffee, chile, corn and mezcal.
Social media star Zurita will face challenges in each episode of Carpe Dm with Juanpa as he pushes his body and mind to the limit across the United States.
“The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the U.S., as well as the...
Lopez brings back Thanks a Million as Un Millón de Gracias for a third season and shot entirely in Spanish featuring 10 celebrities that will give away $100,000 to someone that has inspired them. Celebrity guests include Chiquis, Gina Torres, Jaime Camil, Javier “Chicharito” Hernández, Lauren Jauregui, Michael Peña, Michelle Rodriguez, Pau Gasol, Sofia Reyes, and Wilmer Valderrama.
Camil will narrate and executive produce Desde La Raíz that explores the origins of Mexican products like coffee, chile, corn and mezcal.
Social media star Zurita will face challenges in each episode of Carpe Dm with Juanpa as he pushes his body and mind to the limit across the United States.
“The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the U.S., as well as the...
- 4/20/2023
- by Armando Tinoco
- Deadline Film + TV
Roku expanded its slate of Spanish originals, adding six new unscripted series from Latino voices and creatives including Jennifer Lopez, Juanpa Zurita and Jaime Camil.
The six new original series — “Carpe Dm with Juanpa,” “Desde la Raíz,” “Serenata De Las Estrellas,” “La Divina Comida,” “Batalla en Abuela’s Kitchen,” “Un Millón de Gracias”— feature stars including Wilmer Valderrama, Belinda, Sofia Reyes and Michael Peña.
“The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the U.S., as well as the exceptional growth of the service in Mexico, are all signs of the strong appetite for free ad-supported streaming amongst Spanish-speaking and bilingual audiences,” said David Eilenberg, head of content, Roku Media. “We’re committed to delivering high-quality, culturally relevant original programming to tens of millions of viewers, and we are thrilled to welcome such an exceptional new group of on-camera and off-camera creative...
The six new original series — “Carpe Dm with Juanpa,” “Desde la Raíz,” “Serenata De Las Estrellas,” “La Divina Comida,” “Batalla en Abuela’s Kitchen,” “Un Millón de Gracias”— feature stars including Wilmer Valderrama, Belinda, Sofia Reyes and Michael Peña.
“The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the U.S., as well as the exceptional growth of the service in Mexico, are all signs of the strong appetite for free ad-supported streaming amongst Spanish-speaking and bilingual audiences,” said David Eilenberg, head of content, Roku Media. “We’re committed to delivering high-quality, culturally relevant original programming to tens of millions of viewers, and we are thrilled to welcome such an exceptional new group of on-camera and off-camera creative...
- 4/20/2023
- by Charna Flam
- Variety Film + TV
Growing up and watching beautiful women compete for a sash and tiara on TV, “I thought I was a bit too awkward for pageants,” Zuri Hall recalls. Clearly not, because the Access Hollywood personality and American Ninja Warrior sideline reporter is now in her second year hosting Miss USA. During the broadcast from Reno, she’ll be working with sideline hosts Julissa Bermudez and Micah Jesse. The event will see women from all 50 states and the District of Columbia compete in a series of categories: private interview, swimsuit, evening gown, and onstage question. Helping decide who takes the crown and qualifies for Miss Universe is a judging panel made up of fashion designer Aaron Potts, Tony-award winning producer and owner of NitroC Group Ashlee Clarke, Dogpound founder Kirk Myers, fashion designer and model Nicole Williams-English, Sports Illustrated social media editor-at-large Olivia Ponton, and South Korean table tennis champ and model Soo Yeon Lee.
- 10/2/2022
- TV Insider
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