MADRID -- American moviegoers, television viewers and music fans may soon be getting a large dose of entertainment from Spain thanks to a Spanish government plan outlined Thursday to help internationalize the country's cultural offerings.
"The Spanish language is gaining around the world, especially in the U.S. and that's one of our big targets," Industry, Tourism and Trade minister Joan Clos told some 300 executives from the film, television and music sectors at a conference titled "Learning to Export: Cultural Content for the World."
"At the same time, technologies like digitalization, the Internet and telecommunications will make it easier for all of you to export Spanish entertainment and cultural content so we can better compete with the U.S.," he said.
Budgeted at 20 million euros ($29.3 million), the plan includes helping entertainment companies market their products at trade fairs, providing training at Spanish embassy commercial departments abroad for company employees, financing foreign promotional campaigns for Spanish product and assisting Spanish entertainment companies seeking to open branches abroad.
"The Spanish language is gaining around the world, especially in the U.S. and that's one of our big targets," Industry, Tourism and Trade minister Joan Clos told some 300 executives from the film, television and music sectors at a conference titled "Learning to Export: Cultural Content for the World."
"At the same time, technologies like digitalization, the Internet and telecommunications will make it easier for all of you to export Spanish entertainment and cultural content so we can better compete with the U.S.," he said.
Budgeted at 20 million euros ($29.3 million), the plan includes helping entertainment companies market their products at trade fairs, providing training at Spanish embassy commercial departments abroad for company employees, financing foreign promotional campaigns for Spanish product and assisting Spanish entertainment companies seeking to open branches abroad.
- 1/18/2008
- The Hollywood Reporter - Movie News
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