Deanna Durbin: Three Husbands with Universal Pictures background [See previous post: "Deanna Durbin: Highest Paid Actress in the World."] By the time the 26-year-old Deanna Durbin’s film career was over, the movies’ personification of girl-next-door wholesomeness had been married twice: Durbin’s union with Universal Pictures assistant director Vaughn Paul ended in 1943. Two years later, she married another Universal employee, 43-year-old German-born writer-producer Felix Jackson, among whose screenwriting and/or producing credits were the James Stewart / Marlene Dietrich Western hit Destry Rides Again (1939), the well-regarded Ginger Rogers / David Niven comedy Bachelor Mother (1939), and several Deanna Durbin star vehicles, including Mad About Music, Hers to Hold, and Lady on a Train. Jackson, in fact, produced nearly all of her post-Joe Pasternak films of the mid-’40s, the one exception being The Amazing Mrs. Holliday. The last Jackson-Durbin collaboration was the 1947 critical and box-office misfire I’ll Be Yours, which came out as their marriage was crumbling. Deanna Durbin would...
- 5/6/2013
- by Andre Soares
- Alt Film Guide
The brand battle for logo exposure on Nascar tracks kicks into fourth gear.
Think the Average Nascar track gets crowded? Check out those paint jobs. There were about 800 different logos festooning America's super-speedsters last season. "Things start to look indistinguishable when they're going 180 miles per hour," says Eric Wright, VP of R&D at media sponsorship expert Joyce Julius & Associates. To measure the impact of each billboard-on-wheels, Jj&A revved up a new system of "recognition grading" for the 2010 season. It uses logo-recognition software and an algorithm that crunches size, clarity, screen time, placement, and clutter to create a media value for the time each brand is displayed. As seen during this year's Daytona 500, companies are jostling hard for position at every turn.
1. Red Riding Hood
By dumping spell-it-out name recognition in favor of its universally recognizable red-and-white bull's-eye logo, Juan Montoya's Target car (No. 42) telegraphs its presence virtually anywhere on the track.
Think the Average Nascar track gets crowded? Check out those paint jobs. There were about 800 different logos festooning America's super-speedsters last season. "Things start to look indistinguishable when they're going 180 miles per hour," says Eric Wright, VP of R&D at media sponsorship expert Joyce Julius & Associates. To measure the impact of each billboard-on-wheels, Jj&A revved up a new system of "recognition grading" for the 2010 season. It uses logo-recognition software and an algorithm that crunches size, clarity, screen time, placement, and clutter to create a media value for the time each brand is displayed. As seen during this year's Daytona 500, companies are jostling hard for position at every turn.
1. Red Riding Hood
By dumping spell-it-out name recognition in favor of its universally recognizable red-and-white bull's-eye logo, Juan Montoya's Target car (No. 42) telegraphs its presence virtually anywhere on the track.
- 5/13/2010
- by Ben Paynter
- Fast Company
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