Three months. That’s how long it took for HQ Trivia to go from unknown mobile game to household name with a record 2.38 million users at once. Now, six years later, a new documentary, Glitch: The Rise And Fall Of HQ Trivia, aims to tell the scandalous behind-the-scenes story of HQ Trivia’s journey from a zeitgeisty app to a corporate disaster. But days after the first trailer was posted, the documentary was embroiled in its own scandal online: a mishmash of accusations, callouts, and digs that director Salima Koroma...
- 3/2/2023
- by CT Jones
- Rollingstone.com
As it wades into new waters with the launch of a second game and the re-installation of co-founder Rus Yusupov as CEO following the untimely death of Colin Kroll, HQ Trivia confirmed that it has now taken in roughly $10 million in ad revenues to date.
The company just inked a $1 million deal with General Motors that will make it the exclusive auto sponsor for the first quarter of 2019, Variety reports. And to kick off the partnership on Tuesday, HQ Trivia will award a 2019 Chevy Silverado to one winner (who answers all of the quiz questions correctly). The deal will also call for HQ Trivia to run Chevy spots throughout the month of January. In addition to Gm, HQ Trivia recently inked a deal with Fox to promote its new competition series The Masked Singer, Variety reports.
HQ Trivia began selling sponsored games -- in which brands are integrated into themed quizzes -- back in March,...
The company just inked a $1 million deal with General Motors that will make it the exclusive auto sponsor for the first quarter of 2019, Variety reports. And to kick off the partnership on Tuesday, HQ Trivia will award a 2019 Chevy Silverado to one winner (who answers all of the quiz questions correctly). The deal will also call for HQ Trivia to run Chevy spots throughout the month of January. In addition to Gm, HQ Trivia recently inked a deal with Fox to promote its new competition series The Masked Singer, Variety reports.
HQ Trivia began selling sponsored games -- in which brands are integrated into themed quizzes -- back in March,...
- 1/4/2019
- by Geoff Weiss
- Tubefilter.com
HQ Trivia, a game show app that broadcasts live quizzes daily and offers players thousands of dollars in prize money, has tapped a new head of programming and strategic partnerships, Brandon Teitel, to spearhead brand integration.
For more than a decade, Teitel served as a senior producer at CNBC on finance-themed shows like Mad Money and The Big Idea, hosted by Jim Cramer and Donny Deutsch, respectively. Most recently, he served as VP of brand strategy at Postmates. During his tenure, he partnered the courier app with the likes of ABC, NBCUniversal, and T-Mobile. Teitel first announced his hire on Tuesday via Twitter.
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For more than a decade, Teitel served as a senior producer at CNBC on finance-themed shows like Mad Money and The Big Idea, hosted by Jim Cramer and Donny Deutsch, respectively. Most recently, he served as VP of brand strategy at Postmates. During his tenure, he partnered the courier app with the likes of ABC, NBCUniversal, and T-Mobile. Teitel first announced his hire on Tuesday via Twitter.
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- 2/1/2018
- by Geoff Weiss
- Tubefilter.com
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