Technology moves so fast these days that what seemed normal for one group of teens can become obsolete for their younger brothers and sisters, let alone their children.
Once upon a time, the young wanted to be seen as rebelling against "The Man," separating themselves from the mainstream, even if that separation was largely illusory.
A decade ago, correspondent Douglas Rushkoff did "The Merchants of Cool" and "The Persuaders" for PBS' "Frontline," exploring how savvy marketers lured teens into brand loyalty.
On Tuesday, Feb. 18 (check local listings), Rushkoff's latest "Frontline" report, "Generation Like," shows that no luring is needed anymore.
Producer/writer Frank Koughan tells Zap2it, "The kids all kind of get how this stuff works and are willing participants in it and have a level of sophistication and understanding that actually was quite surprising to me. Yet when you brought up a concept like 'selling out' ... the blank...
Once upon a time, the young wanted to be seen as rebelling against "The Man," separating themselves from the mainstream, even if that separation was largely illusory.
A decade ago, correspondent Douglas Rushkoff did "The Merchants of Cool" and "The Persuaders" for PBS' "Frontline," exploring how savvy marketers lured teens into brand loyalty.
On Tuesday, Feb. 18 (check local listings), Rushkoff's latest "Frontline" report, "Generation Like," shows that no luring is needed anymore.
Producer/writer Frank Koughan tells Zap2it, "The kids all kind of get how this stuff works and are willing participants in it and have a level of sophistication and understanding that actually was quite surprising to me. Yet when you brought up a concept like 'selling out' ... the blank...
- 2/18/2014
- by editorial@zap2it.com
- Zap2It - From Inside the Box
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