Exclusive: Vault AI, an emerging, tech-oriented market research firm, has made a set of key exec hires.
Heading the new roster is Nrg veteran Ethan Titelman, who is joining the company as president of client solutions.
Luke Schoknecht, who ran the Australia-based brand agency Raine & Makin before beginning a consulting engagement with Vault last year, has been named Chief Marketing Officer. Aj Giovannetti, a veteran of Paramount Pictures and Nrg, is coming aboard as SVP of product strategy. Also new to the fold is Rich Calabrese, executive director of insights and strategy.
Vault last December closed an 8 million Series A funding round. Investors in that round from investors included Israel-based Pico Venture Partners and Hearst Ventures, the investment arm of Hearst Corp. and an early backer of companies like Roku, Pandora and BuzzFeed. Other participants in the Series A included former Sony Pictures Entertainment Vice Chairman Yair Landau as well...
Heading the new roster is Nrg veteran Ethan Titelman, who is joining the company as president of client solutions.
Luke Schoknecht, who ran the Australia-based brand agency Raine & Makin before beginning a consulting engagement with Vault last year, has been named Chief Marketing Officer. Aj Giovannetti, a veteran of Paramount Pictures and Nrg, is coming aboard as SVP of product strategy. Also new to the fold is Rich Calabrese, executive director of insights and strategy.
Vault last December closed an 8 million Series A funding round. Investors in that round from investors included Israel-based Pico Venture Partners and Hearst Ventures, the investment arm of Hearst Corp. and an early backer of companies like Roku, Pandora and BuzzFeed. Other participants in the Series A included former Sony Pictures Entertainment Vice Chairman Yair Landau as well...
- 6/27/2022
- by Dade Hayes
- Deadline Film + TV
Doug Schoen, a Democratic political strategist and pollster, has joined Newsmax TV as an analyst.
Schoen will be a regular on the outlet, giving analysis on Joe Biden’s administration.
Newsmax CEO Chris Ruddy said in a statement, “Doug is a Democrat who plays it fair and square and calls it as he sees it. Since our founding over two decades ago, Newsmax has striven to give our readers and viewers ‘both sides’ and we’re now lucky to have one of the very best joining our roster.”
Since the election, the right-leaning outlet has seen its viewership climb, as it has been a platform for defenders of President Donald Trump to advance unfounded claims of election fraud. Newsmax CEO Chris Ruddy has defended the network’s coverage as one that captures all points of view.
In December, Newsmax aired a clarification about election systems company Smartmatic, after the company...
Schoen will be a regular on the outlet, giving analysis on Joe Biden’s administration.
Newsmax CEO Chris Ruddy said in a statement, “Doug is a Democrat who plays it fair and square and calls it as he sees it. Since our founding over two decades ago, Newsmax has striven to give our readers and viewers ‘both sides’ and we’re now lucky to have one of the very best joining our roster.”
Since the election, the right-leaning outlet has seen its viewership climb, as it has been a platform for defenders of President Donald Trump to advance unfounded claims of election fraud. Newsmax CEO Chris Ruddy has defended the network’s coverage as one that captures all points of view.
In December, Newsmax aired a clarification about election systems company Smartmatic, after the company...
- 1/19/2021
- by Ted Johnson
- Deadline Film + TV
Mark Penn, a former strategic adviser to President Bill Clinton, and then Hillary Clinton in her 2008 presidential run, derided the marketing messages of the field of 2020 Democratic candidates as too “fuzzy-wuzzy.”
Appearing on a panel on politics and media at CES in Las Vegas, Penn explained that in his experience as a pollster and strategists, he has found that there must be “five things you can clearly see or recall about a campaign. Does it have a memorable theme or slogan? Does it have a story, a biographical story, that incorporates its values? Does it have a clear target that it’s going after? Does it have a set of issues that it really stands upon? And, does it have edge against the competition?”
Donald Trump had all five of those objectives covered in 2016, Penn said. “Any grade-school student could have told you: ‘Make America great again.’ Here he was,...
Appearing on a panel on politics and media at CES in Las Vegas, Penn explained that in his experience as a pollster and strategists, he has found that there must be “five things you can clearly see or recall about a campaign. Does it have a memorable theme or slogan? Does it have a story, a biographical story, that incorporates its values? Does it have a clear target that it’s going after? Does it have a set of issues that it really stands upon? And, does it have edge against the competition?”
Donald Trump had all five of those objectives covered in 2016, Penn said. “Any grade-school student could have told you: ‘Make America great again.’ Here he was,...
- 1/10/2020
- by Dade Hayes
- Deadline Film + TV
Kevin Yoder is rejoining the National Research Group, where he had an influential 20-year run, as Evp Theatrical Strategy.
Yoder initially joined Nrg in 1992 and rose to chief operating officer, developing the company’s widely followed tracking tools and steering studios on the release of hundreds of No. 1 box office openings. After leaving Nrg, he was a managing director at rival research firm MarketCast and Evp Research and Strategy at Fox.
“I have worked closely with Kevin for the past five years when he led domestic strategy at Fox,” Nrg CEO Jon Penn said in the official announcement. “He is a pre-eminent strategic advisor who thrives in solving complex marketing challenges. Our clients will benefit greatly from his wisdom and sharp insights.”
Yoder will serve as a strategic advisor to Nrg theatrical clients “at every stage of a film’s lifecycle,” the company said. He will leverage Nrg’s theatrical...
Yoder initially joined Nrg in 1992 and rose to chief operating officer, developing the company’s widely followed tracking tools and steering studios on the release of hundreds of No. 1 box office openings. After leaving Nrg, he was a managing director at rival research firm MarketCast and Evp Research and Strategy at Fox.
“I have worked closely with Kevin for the past five years when he led domestic strategy at Fox,” Nrg CEO Jon Penn said in the official announcement. “He is a pre-eminent strategic advisor who thrives in solving complex marketing challenges. Our clients will benefit greatly from his wisdom and sharp insights.”
Yoder will serve as a strategic advisor to Nrg theatrical clients “at every stage of a film’s lifecycle,” the company said. He will leverage Nrg’s theatrical...
- 12/5/2018
- by Dade Hayes
- Deadline Film + TV
National Research Group (Nrg), which caters to movie studios and others in the entertainment industry, hired Ben Rogers as president of platform and technology clients.
Rogers, a market-research veteran with 20-plus years of experience, most recently was at Ipsos as executive VP, head of media development. At Nrg, he will lead the company’s technology practice across several dimensions of the product and services life cycle, including market landscaping, brand and positioning strategy, creative and platform optimization, and performance tracking. Rogers will remain based in the San Francisco Bay Area.
“Ben is a preeminent technology research executive and business leader with a deep history of success in using insights to drive impact across the life cycle of technology products and services,” Nrg CEO Jon Penn said in announcing Rogers’ hire. “He is the ideal person to take our rapidly expanding platform and service business to great new heights.”
Rogers joined...
Rogers, a market-research veteran with 20-plus years of experience, most recently was at Ipsos as executive VP, head of media development. At Nrg, he will lead the company’s technology practice across several dimensions of the product and services life cycle, including market landscaping, brand and positioning strategy, creative and platform optimization, and performance tracking. Rogers will remain based in the San Francisco Bay Area.
“Ben is a preeminent technology research executive and business leader with a deep history of success in using insights to drive impact across the life cycle of technology products and services,” Nrg CEO Jon Penn said in announcing Rogers’ hire. “He is the ideal person to take our rapidly expanding platform and service business to great new heights.”
Rogers joined...
- 11/14/2018
- by Variety Staff
- Variety Film + TV
Continuing an unusually active Twitter rampage that began on Saturday, President Donald Trump today took issue via Twitter with the hiring of Paul Manafort, the Mueller investigation, and the FBI and Department of Justice.
He did, however, find time to praise Fox News commentator Jesse Watters, who had some good things to say about the president.
The Twitter tear comes as Trump is spending the weekend at his Camp David retreat, a time he has used to go after CNN’s declining ratings and assorted other foes via his online blasts.
Today’s tweets:
Mark Penn “Why are there people from the Clinton Foundation on the Mueller Staff? Why is there an Independent Counsel? To go after people and their families for unrelated offenses…Constitution was set up to prevent this…Stormtrooper tactics almost.” A disgrace!
— Donald J. Trump (@realDonaldTrump) June 3, 2018
….Paul Manafort came into the campaign very late and...
He did, however, find time to praise Fox News commentator Jesse Watters, who had some good things to say about the president.
The Twitter tear comes as Trump is spending the weekend at his Camp David retreat, a time he has used to go after CNN’s declining ratings and assorted other foes via his online blasts.
Today’s tweets:
Mark Penn “Why are there people from the Clinton Foundation on the Mueller Staff? Why is there an Independent Counsel? To go after people and their families for unrelated offenses…Constitution was set up to prevent this…Stormtrooper tactics almost.” A disgrace!
— Donald J. Trump (@realDonaldTrump) June 3, 2018
….Paul Manafort came into the campaign very late and...
- 6/3/2018
- by Bruce Haring
- Deadline Film + TV
CAA Marketing, the majority of which was acquired last year by Mark Penn’s private equity fund Stagwell Media, is changing its name to Observatory Marketing.
Known for a portfolio of brand clients including Ab/InBev, Burberry, Canada Goose, Chipotle and many others, Observatory will focus on the converging worlds of marketing, advertising, entertainment and consulting. The company is jointly backed by Stagwell and CAA.
The relaunch marks a new chapter in the firm’s evolution as it continues to work with longstanding clients and expands its roster with several new relationships. The new additions include Blizzard Entertainment’s Overwatch League, fashion brand Esprit, recent Walmart acquisitions Bonobos and ModCloth.
“Over the last decade, CAA Marketing steadily moved from the outer edges of the marketing services ecosystem toward the center, growing with our brand clients as the roles of content and culture have become increasingly important to marketers,” said Observatory CEO Jae Goodman,...
Known for a portfolio of brand clients including Ab/InBev, Burberry, Canada Goose, Chipotle and many others, Observatory will focus on the converging worlds of marketing, advertising, entertainment and consulting. The company is jointly backed by Stagwell and CAA.
The relaunch marks a new chapter in the firm’s evolution as it continues to work with longstanding clients and expands its roster with several new relationships. The new additions include Blizzard Entertainment’s Overwatch League, fashion brand Esprit, recent Walmart acquisitions Bonobos and ModCloth.
“Over the last decade, CAA Marketing steadily moved from the outer edges of the marketing services ecosystem toward the center, growing with our brand clients as the roles of content and culture have become increasingly important to marketers,” said Observatory CEO Jae Goodman,...
- 4/10/2018
- by Dade Hayes
- Deadline Film + TV
On Thursday night, Mark Penn former advisor to President Bill Clinton and chief strategist of Hillary Clinton's 2008 presidential campaign, defended his op-ed that was published in The New York Times that urged Democrats to move "back to the center."...
- 7/7/2017
- by Joseph A. Wulfsohn
- Mediaite - TV
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