Parasite producer Barunson E&a has a new CEO.
Yoonhee Choi has stepped in to take over from Gene Hong (Brian) Park and Kwak Sin Ae. She has been with Barunson E&a since 2021, when she was hired as Managing Director and was upped to COO in April last year.
Choi was previously at Cj Enm, serving as head of international sales for films such as the Barunson E&a-produced Oscar winner Parasite and The Spy Gone North and producer of titles such as Seobok, Hard Hit and Nothing Serious.
Barunson E&a’s upcoming slate also includes the next two features from Parasite director Bong Joon-ho and as well as projects from directors Kim Sung-hoon and Um Tae-hwa.
Since October 2022, it has been expanding its global footprint by launching International sales and production / financing arms, securing sales rights to its first non-Korean film, Giddens Ko’s Miss Shampoo, and investing in Indonesian thriller 13 Bombs,...
Yoonhee Choi has stepped in to take over from Gene Hong (Brian) Park and Kwak Sin Ae. She has been with Barunson E&a since 2021, when she was hired as Managing Director and was upped to COO in April last year.
Choi was previously at Cj Enm, serving as head of international sales for films such as the Barunson E&a-produced Oscar winner Parasite and The Spy Gone North and producer of titles such as Seobok, Hard Hit and Nothing Serious.
Barunson E&a’s upcoming slate also includes the next two features from Parasite director Bong Joon-ho and as well as projects from directors Kim Sung-hoon and Um Tae-hwa.
Since October 2022, it has been expanding its global footprint by launching International sales and production / financing arms, securing sales rights to its first non-Korean film, Giddens Ko’s Miss Shampoo, and investing in Indonesian thriller 13 Bombs,...
- 2/13/2024
- by Jesse Whittock
- Deadline Film + TV
Choi Yoonhee has been named as the new CEO of Barunson E&a, the Korean sales and production firm that is making a splash at the European Film Market in Berlin this week.
Choi, who joined the firm in 2021 from Cj Enm, takes over from Gene Hong (Brian) Park and Kwak Sin Ae. She joined as MD, overseeing domestic and international operations, and in April 2023 was upped to COO.
Barunson E&a has been in operation since 1996, though was not involved in international sales all that duration. Notable past titles include Bong Joon-ho’s “Mother” and Oscar-winner “Parasite,” on which Cj and Choi headed international distribution. Barunson E&a has also been behind Kim Jee-woon’s “The Good, the Bad, the Weird” and his more recent “Cobweb.”
The company’s upcoming slate also includes the next two features from director Bong Joon-ho, as well as projects from directors Kim Sung-hoon and...
Choi, who joined the firm in 2021 from Cj Enm, takes over from Gene Hong (Brian) Park and Kwak Sin Ae. She joined as MD, overseeing domestic and international operations, and in April 2023 was upped to COO.
Barunson E&a has been in operation since 1996, though was not involved in international sales all that duration. Notable past titles include Bong Joon-ho’s “Mother” and Oscar-winner “Parasite,” on which Cj and Choi headed international distribution. Barunson E&a has also been behind Kim Jee-woon’s “The Good, the Bad, the Weird” and his more recent “Cobweb.”
The company’s upcoming slate also includes the next two features from director Bong Joon-ho, as well as projects from directors Kim Sung-hoon and...
- 2/13/2024
- by Patrick Frater
- Variety Film + TV
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