Global luxury powerhouse Louis Vuitton Moët Hennessy has announced that it will be expanding its position in entertainment for its dozens of brands with the launch of a new division.
22 Montaigne will explore opportunities for the Lvmh brands like Dior, Tiffany & Co. and its namesake brands Louis Vuitton and Moët, to collaborate with entertainment creators, producers and distributors on film, TV and audio projects. Conceived in partnership with Jae Goodman and John Kaplan, founders of the consultancy firm Superconnector Studios, the name comes from Lvmh’s address in Paris’ 8th arrondissement.
The move marks a further blurring of the lines between the lucrative worlds of high-end fashion and entertainment. Pharrell Williams is currently at the creative helm at Lvmh’s flagship men’s brand, House of Gucci was one of 2022’s box office hits, and Inside the Dream saw Bulgari open its doors to filmmakers for an exclusive journey...
22 Montaigne will explore opportunities for the Lvmh brands like Dior, Tiffany & Co. and its namesake brands Louis Vuitton and Moët, to collaborate with entertainment creators, producers and distributors on film, TV and audio projects. Conceived in partnership with Jae Goodman and John Kaplan, founders of the consultancy firm Superconnector Studios, the name comes from Lvmh’s address in Paris’ 8th arrondissement.
The move marks a further blurring of the lines between the lucrative worlds of high-end fashion and entertainment. Pharrell Williams is currently at the creative helm at Lvmh’s flagship men’s brand, House of Gucci was one of 2022’s box office hits, and Inside the Dream saw Bulgari open its doors to filmmakers for an exclusive journey...
- 2/22/2024
- by Kevin Dolak
- The Hollywood Reporter - Movie News
Exclusive: Lvmh has launched 22 Montaigne Entertainment, a platform to percolate film, TV and audio format productions for its portfolio of 75+ luxury brands. Named for the address of Lvmh’s Paris headquarters, 22 Montaigne has been created in partnership with Superconnector Studios. Co-founders Jae Goodman and John Kaplan will work with Lvmh North America Chairman/CEO Anish Melwani to find the right match between its brands, and creators, producers and distributors. Lvmh will co-develop, co-produce and co-finance these entertainment properties.
There is a relatively unmined treasure trove here with brands that go back to the 14th Century. The brands represented here are cream of the crop, including Louis Vuitton, Bulgari, Dior, Fendi, Givenchy, Guerlain, Kenzo, Marc Jacobs, Tiffany & Co, Moët & Chandon, Veuve Clicquot, Krug, Dom Pérignon, Maison Ruinart, Le Bon Marché, Bulgari, Tag Heuer, and Séphora.
“At Lvmh, we view each Maison as a house of stories, a distinct creator of culture,...
There is a relatively unmined treasure trove here with brands that go back to the 14th Century. The brands represented here are cream of the crop, including Louis Vuitton, Bulgari, Dior, Fendi, Givenchy, Guerlain, Kenzo, Marc Jacobs, Tiffany & Co, Moët & Chandon, Veuve Clicquot, Krug, Dom Pérignon, Maison Ruinart, Le Bon Marché, Bulgari, Tag Heuer, and Séphora.
“At Lvmh, we view each Maison as a house of stories, a distinct creator of culture,...
- 2/20/2024
- by Mike Fleming Jr
- Deadline Film + TV
Exclusive: Apple Original Films has set a first-look feature deal with Nike’s Waffle Iron Entertainment and Makeready, to develop and produce sports films.
The companies will team up to deliver a slate of films to inspire the next generation of athletes and celebrate the power of sport. It comes at a moment when streamers are leaning heavily into live sports rights and narrative and docu content focusing on athletics.
In the linkup between two giant brands, Apple will finance and distribute the projects, and Nike’s dedicated production label Waffle Iron’s Justin Biskin will produce along with Makeready’s Brad Weston and Collin Creighton. Weston has shepherded sports films that include the Oscar-nominated The Fighter when he headed production at Paramount Pictures. Under Zack Van Amburg & Jamie Erlicht, two year old Apple Original Films is coming off its first Best Picture Oscar for Coda, and is squarely in...
The companies will team up to deliver a slate of films to inspire the next generation of athletes and celebrate the power of sport. It comes at a moment when streamers are leaning heavily into live sports rights and narrative and docu content focusing on athletics.
In the linkup between two giant brands, Apple will finance and distribute the projects, and Nike’s dedicated production label Waffle Iron’s Justin Biskin will produce along with Makeready’s Brad Weston and Collin Creighton. Weston has shepherded sports films that include the Oscar-nominated The Fighter when he headed production at Paramount Pictures. Under Zack Van Amburg & Jamie Erlicht, two year old Apple Original Films is coming off its first Best Picture Oscar for Coda, and is squarely in...
- 6/9/2022
- by Mike Fleming Jr
- Deadline Film + TV
In today’s TV news roundup, the cast and creator of “The West Wing” will reunite for a voting special, and Syfy greenlit “The Pole,” an animated adult comedy show featuring Bobby Moynihan and Jillian Bell, with Nicole Byer and Colin Jost.
Dates
“Somebody Feed Phil,” a show where creator and host Phil Rosenthal travels the world and explores different cuisines, will have its Season 4 premiere Oct. 30 on Netflix. The upcoming season will see Rosenthal travel to Rio de Janeiro, San Francisco, Singapore, The Mississippi Delta and Hawaii on his food-tasting mission, which also combines comedy into the mix. Rosenthal also serves as an executive producer for “Somebody Feed Phil” alongside Rich Rosenthal, John Bedolis, Christopher Collins and Lydia Tenaglia.
HBO Max revealed a that its upcoming project starring fashion designer Jenna Lyons, “Stylish with Jenna Lyons,” will premiere on Nov. 26. She previously served as the creative director and president of J. Crew,...
Dates
“Somebody Feed Phil,” a show where creator and host Phil Rosenthal travels the world and explores different cuisines, will have its Season 4 premiere Oct. 30 on Netflix. The upcoming season will see Rosenthal travel to Rio de Janeiro, San Francisco, Singapore, The Mississippi Delta and Hawaii on his food-tasting mission, which also combines comedy into the mix. Rosenthal also serves as an executive producer for “Somebody Feed Phil” alongside Rich Rosenthal, John Bedolis, Christopher Collins and Lydia Tenaglia.
HBO Max revealed a that its upcoming project starring fashion designer Jenna Lyons, “Stylish with Jenna Lyons,” will premiere on Nov. 26. She previously served as the creative director and president of J. Crew,...
- 9/22/2020
- by Eli Countryman
- Variety Film + TV
CAA Marketing, the majority of which was acquired last year by Mark Penn’s private equity fund Stagwell Media, is changing its name to Observatory Marketing.
Known for a portfolio of brand clients including Ab/InBev, Burberry, Canada Goose, Chipotle and many others, Observatory will focus on the converging worlds of marketing, advertising, entertainment and consulting. The company is jointly backed by Stagwell and CAA.
The relaunch marks a new chapter in the firm’s evolution as it continues to work with longstanding clients and expands its roster with several new relationships. The new additions include Blizzard Entertainment’s Overwatch League, fashion brand Esprit, recent Walmart acquisitions Bonobos and ModCloth.
“Over the last decade, CAA Marketing steadily moved from the outer edges of the marketing services ecosystem toward the center, growing with our brand clients as the roles of content and culture have become increasingly important to marketers,” said Observatory CEO Jae Goodman,...
Known for a portfolio of brand clients including Ab/InBev, Burberry, Canada Goose, Chipotle and many others, Observatory will focus on the converging worlds of marketing, advertising, entertainment and consulting. The company is jointly backed by Stagwell and CAA.
The relaunch marks a new chapter in the firm’s evolution as it continues to work with longstanding clients and expands its roster with several new relationships. The new additions include Blizzard Entertainment’s Overwatch League, fashion brand Esprit, recent Walmart acquisitions Bonobos and ModCloth.
“Over the last decade, CAA Marketing steadily moved from the outer edges of the marketing services ecosystem toward the center, growing with our brand clients as the roles of content and culture have become increasingly important to marketers,” said Observatory CEO Jae Goodman,...
- 4/10/2018
- by Dade Hayes
- Deadline Film + TV
Stagwell Media has acquired a majority stake in CAA’s entertainment marketing division in a move that will create a separate company. The agency will retain a minority stake in the new entity, which will get a name soon. Jae Goodman, who served as co-head and chief creative officer of CAA Marketing, has been appointed CEO. It’s the latest big-money move for CAA, which yesterday announced that Singapore-based sovereign wealth fund Temasek made a strategic investment to…...
- 9/27/2017
- Deadline TV
Stagwell Media has acquired a majority stake in CAA’s entertainment marketing division in a move that will create a separate company. The agency will retain a minority stake in the new entity, which will get a name soon. Jae Goodman, who served as co-head and chief creative officer of CAA Marketing, has been appointed CEO. It’s the latest big-money move for CAA, which yesterday announced that Singapore-based sovereign wealth fund Temasek made a strategic investment to…...
- 9/27/2017
- Deadline
CAA has established a new leadership structure for its marketing services, creating unspecified new positions for Jay Brooker, Tony Fur, Todd Hunter and Lori Tabb. The quartet will oversee teams of marketing executives and creatives across dedicated disciplines, the agency said today. "We're growing. We have more brand clients doing a greater range of work than ever before," said Jae Goodman, Chief Creative Officer and Co-Head of CAA Marketing. "This group of…...
- 4/26/2016
- Deadline
CAA has established a new leadership structure for its award-winning marketing services organization, CAA Marketing. In their newly created positions, Jay Brooker, Tony Fur, Todd Hunter and Lori Tabb will oversee teams of marketing executives and creatives across dedicated disciplines. “We’re growing. We have more brand clients doing a greater range of work than ever before,” said Jae Goodman, Cco and co-head of CAA Marketing. “This group of extraordinary executives has been here for the better part of a decade, developing the strategies, content, and experiences fueling our brand clients’ success, and ultimately our own growth.” Additionally, bringing years of expertise,...
- 4/26/2016
- by Jeff Sneider
- The Wrap
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