Starting Monday, many of Amazon’s Prime Video users will see something they’ve never seen before: commercials in TV shows and movies.
Amazon will begin serving ads in Prime Video content by default in major markets Jan. 29, unless users opt to pay extra ($2.99/month in the U.S.) to have an ad-free experience. The company promises to have “meaningfully fewer ads than linear TV and other streaming TV providers” and will first launch ads in the U.S., U.K., Germany, and Canada, to be followed by France, Italy, Spain, Mexico and Australia later in the year.
The results? Amazon will hit the ground running in a massive way.
Morgan Stanley forecasts Prime Video ads will generate $3.3 billion in revenue in 2024 worldwide, growing to $5.2 billion in ’25 and $7.1 billion in ’26. The initiative should tack on nearly $2.3 billion in annual earnings before interest, taxes, depreciation and amortization (Ebitda) in 2024, per the...
Amazon will begin serving ads in Prime Video content by default in major markets Jan. 29, unless users opt to pay extra ($2.99/month in the U.S.) to have an ad-free experience. The company promises to have “meaningfully fewer ads than linear TV and other streaming TV providers” and will first launch ads in the U.S., U.K., Germany, and Canada, to be followed by France, Italy, Spain, Mexico and Australia later in the year.
The results? Amazon will hit the ground running in a massive way.
Morgan Stanley forecasts Prime Video ads will generate $3.3 billion in revenue in 2024 worldwide, growing to $5.2 billion in ’25 and $7.1 billion in ’26. The initiative should tack on nearly $2.3 billion in annual earnings before interest, taxes, depreciation and amortization (Ebitda) in 2024, per the...
- 1/26/2024
- by Todd Spangler
- Variety Film + TV
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