The Philippines-based Abs-cbn Global is looking to bring new life to a familiar Filipino music-centered media brand. Myx, which first launched in the Philippines in 2000 and then stateside in 2007, is getting a makeover.
Abs-cbn is launching a rebranded version of Myx that will spotlight the next generation of Filipino American talent as a premium cable, radio and digital content provider. The newly launched platform aims to be an entertainment, lifestyle and cultural touchstone for Filipino American audiences and beyond.
“We’re thrilled to bring exciting new content and digital experiences to the nearly 120 million in the Philippines and 10 million Filipinos around the world who demand premium, quality entertainment,” said Jun Del Rosario, Abs-cbn’s Global Head of North America. “Myx allows us to be more innovative as a company and to serve the discerning needs of our audience more immediately. Wherever they are, we will be too.”
Abs-cbn Global has...
Abs-cbn is launching a rebranded version of Myx that will spotlight the next generation of Filipino American talent as a premium cable, radio and digital content provider. The newly launched platform aims to be an entertainment, lifestyle and cultural touchstone for Filipino American audiences and beyond.
“We’re thrilled to bring exciting new content and digital experiences to the nearly 120 million in the Philippines and 10 million Filipinos around the world who demand premium, quality entertainment,” said Jun Del Rosario, Abs-cbn’s Global Head of North America. “Myx allows us to be more innovative as a company and to serve the discerning needs of our audience more immediately. Wherever they are, we will be too.”
Abs-cbn Global has...
- 11/5/2020
- by Dino-Ray Ramos
- Deadline Film + TV
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