Jack Trout was born on 31 January 1935 in Manhattan, New York City, New York, USA. He was married to Patricia Daley. He died on 4 June 2017 in Greenwich, Connecticut, USA.
Marketing strategist who viewed business as a battlefield on which companies outflank their rivals in part by embedding their messages in consumers' minds through a concept known as positioning. The concept was integral to the work of Trout and his business partner, Al Ries, during their nearly 30 years together. They devised campaigns, wrote books and gave lectures with positioning as their centerpiece.