Sony Music has entered into a formal partnership with Tha Lights Global, the company co-founded by Dooney Battle, best known for managing Lil Pump, Variety has learned. The multi-million-dollar deal will align Tlg with Sony Music and allow the label to place or distribute its artists through any of Sony’s own properties, among them Columbia, Epic and RCA Records.
The deal was said to involve multiple bidders and a price tag that neared $10 million, though some sources place the final tally at nearly twice that figure. Sony eyed the venture as a way to fortify its efforts in the Urban realm, say insiders, viewing Hlg as a forward-thinking, hip-hop-centric, youth-oriented hub with a significant social media footprint thanks to a stable of influencer talent.
Whispers of an impending deal had been floated for some time as Tlg artist Dominic Fike was reported to be signing with Sony, which Variety has confirmed.
The deal was said to involve multiple bidders and a price tag that neared $10 million, though some sources place the final tally at nearly twice that figure. Sony eyed the venture as a way to fortify its efforts in the Urban realm, say insiders, viewing Hlg as a forward-thinking, hip-hop-centric, youth-oriented hub with a significant social media footprint thanks to a stable of influencer talent.
Whispers of an impending deal had been floated for some time as Tlg artist Dominic Fike was reported to be signing with Sony, which Variety has confirmed.
- 8/3/2018
- by Shirley Halperin
- Variety Film + TV
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