Killers of the Flower Moon exec producer Niels Juul has been developing a drama series about Adidas founder Adi Dassler and now he has some help.
Fabel Entertainment, the company behind Bosch and its spinoffs, has come on board to develop and produce the series.
The series will tell the story of how Dassler turned the brand, which he started in a small village in Germany, into a sports and clothing empire. It comes as the company is celebrating its 75th anniversary in August.
It will explore how he founded the company in his mother’s garage in 1948 and will also focus on the complicated Dassler family relationships, fueled by competition, drama, love and heartbreak. It will also cover the intense competition between the Dassler brothers, Adi and Rudolf, which fully comes to a head when Rudolf creates the competing brand Puma, igniting a multi-decade family rivalry.
The series will...
Fabel Entertainment, the company behind Bosch and its spinoffs, has come on board to develop and produce the series.
The series will tell the story of how Dassler turned the brand, which he started in a small village in Germany, into a sports and clothing empire. It comes as the company is celebrating its 75th anniversary in August.
It will explore how he founded the company in his mother’s garage in 1948 and will also focus on the complicated Dassler family relationships, fueled by competition, drama, love and heartbreak. It will also cover the intense competition between the Dassler brothers, Adi and Rudolf, which fully comes to a head when Rudolf creates the competing brand Puma, igniting a multi-decade family rivalry.
The series will...
- 5/21/2024
- by Peter White
- Deadline Film + TV
It’s been almost a year since adidas announced that it had cut ties with Kayne West due to his antisemitic comments, and while you would think that the shoe company — founded by a literal Nazi — would be happy to see the controversy disappear in the rearview mirror as soon as possible, CEO Bjørn Gulden has actually managed to not only bring it up again, but to make the company look even worse with his comments.
Speaking on a recent episode of the Norwegian podcast In Good Company, Gulden seemed to make light of West’s offensive language, and suggested that the rapper “didn’t mean” what he had said. Going further, he highlighted the “very sad” loss of business that adidas experienced after ending the partnership.
“I think Kanye West is one of the most creative people in the world,” Gulden said (via The Guardian). “Both in music and what I call street culture.
Speaking on a recent episode of the Norwegian podcast In Good Company, Gulden seemed to make light of West’s offensive language, and suggested that the rapper “didn’t mean” what he had said. Going further, he highlighted the “very sad” loss of business that adidas experienced after ending the partnership.
“I think Kanye West is one of the most creative people in the world,” Gulden said (via The Guardian). “Both in music and what I call street culture.
- 9/20/2023
- by Jo Vito
- Consequence - Music
The CEO of Adidas still has plenty of nice things to say about Kanye West.
Appearing on the “In Good Company” podcast earlier this month, Bjørn Gulden defended the rapper and former collaborator over his antisemitic statements last year.
Read More: Kanye West And Bianca Censori Reportedly Being Investigated Over Exposure Incident On Boat In Venice
“I think Kanye West is one of the most creative people in the world, both in music and what I would call street culture,” Gulden said.
Talking specifically about West’s bigoted remarks, the CEO said, “Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person.”
Last October, in a post on Instagram, West appeared to suggest that rapper Diddy is controlled by Jews. His account was locked, prompting him to go on Twitter and post that he was “going death con 3 on Jewish people.
Appearing on the “In Good Company” podcast earlier this month, Bjørn Gulden defended the rapper and former collaborator over his antisemitic statements last year.
Read More: Kanye West And Bianca Censori Reportedly Being Investigated Over Exposure Incident On Boat In Venice
“I think Kanye West is one of the most creative people in the world, both in music and what I would call street culture,” Gulden said.
Talking specifically about West’s bigoted remarks, the CEO said, “Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person.”
Last October, in a post on Instagram, West appeared to suggest that rapper Diddy is controlled by Jews. His account was locked, prompting him to go on Twitter and post that he was “going death con 3 on Jewish people.
- 9/20/2023
- by Corey Atad
- ET Canada
Adidas CEO Bjørn Gulden addressed Kanye West’s infamous deluge of antisemitic comments and dubious claims about George Floyd’s murder in a new interview, saying: “I don’t think he meant what he said.”
Gulden made the comments during an interview on the In Good Company podcast last week. He did condemn West’s various remarks from last year, saying, “He made some statements which wasn’t that good, and that caused [Adidas] to break the contract and withdraw the product.”
He continued: “Very unfortunate, because I don’t think he meant what he said,...
Gulden made the comments during an interview on the In Good Company podcast last week. He did condemn West’s various remarks from last year, saying, “He made some statements which wasn’t that good, and that caused [Adidas] to break the contract and withdraw the product.”
He continued: “Very unfortunate, because I don’t think he meant what he said,...
- 9/20/2023
- by Jon Blistein
- Rollingstone.com
Bjørn Gulden, chief executive of Adidas, has given his first in-depth public comment on the fallout of his company’s relationship with Kanye West following the rapper-designer’s repeated antisemitic outbursts last year.
“I think Kanye West is one of the most creative people in the world. Both in music and what I call street culture,” Gulden said after being questioned about West on the Norwegian podcast In Good Company.
“He’s extremely creative and has together with Adi, created a Yeezy line that was very successful. And then, as a creative person, he made some statements which wasn’t that good. And that caused Adi to break the contract and withdraw the product. Very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person – it just came across that way.”
Gulden continued to say that Adidas lost “one...
“I think Kanye West is one of the most creative people in the world. Both in music and what I call street culture,” Gulden said after being questioned about West on the Norwegian podcast In Good Company.
“He’s extremely creative and has together with Adi, created a Yeezy line that was very successful. And then, as a creative person, he made some statements which wasn’t that good. And that caused Adi to break the contract and withdraw the product. Very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person – it just came across that way.”
Gulden continued to say that Adidas lost “one...
- 9/20/2023
- by Zac Ntim
- Deadline Film + TV
Adidas raked in roughly $437 million from the first sale of leftover Yeezy brand stock, with a portion of those profits benefitting charities like the Anti-Defamation League and a non-profit founded by George Floyd’s brother.
With another batch of Kanye West’s namesake sneakers hitting the market Wednesday, the shoe company announced the yield from its late-May sale, which unloaded nearly a quarter of the remaining Yeezys in stock, worth an estimated $1.2 billion euros, the Associated Press reported.
In May, Adidas told shareholders that Adidas would begin offloading the leftover...
With another batch of Kanye West’s namesake sneakers hitting the market Wednesday, the shoe company announced the yield from its late-May sale, which unloaded nearly a quarter of the remaining Yeezys in stock, worth an estimated $1.2 billion euros, the Associated Press reported.
In May, Adidas told shareholders that Adidas would begin offloading the leftover...
- 8/3/2023
- by Daniel Kreps
- Rollingstone.com
Adidas said Friday that it is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West, as the German sportswear brand seeks to unload the unsold shoes while donating to groups fighting antisemitism.
The online sale, to start Wednesday through Adidas smartphone apps and its website, follows an earlier set of sales in May. Models that will be available include the Yeezy Boost 350 V2, 500, and 700 as well as the Yeezy Slide and Foam Rnr.
The company cut ties with Ye in October after he made antisemitic and other offensive remarks online and in interviews. That left Adidas holding 1.2 billion euros ($1.3 billion) worth of unsold Yeezys and searching for a responsible way to dispose of them.
Read More: Kim Kardashian Weeps, Says She ‘Feels So Bad’ For Ex Kanye West Amid Anti-Semitic Comments
Adidas CEO Bjørn Gulden said in May that selling...
The online sale, to start Wednesday through Adidas smartphone apps and its website, follows an earlier set of sales in May. Models that will be available include the Yeezy Boost 350 V2, 500, and 700 as well as the Yeezy Slide and Foam Rnr.
The company cut ties with Ye in October after he made antisemitic and other offensive remarks online and in interviews. That left Adidas holding 1.2 billion euros ($1.3 billion) worth of unsold Yeezys and searching for a responsible way to dispose of them.
Read More: Kim Kardashian Weeps, Says She ‘Feels So Bad’ For Ex Kanye West Amid Anti-Semitic Comments
Adidas CEO Bjørn Gulden said in May that selling...
- 7/29/2023
- by Melissa Romualdi
- ET Canada
Some of Adidas’ $1.2 billion worth of Kanye West’s Yeezy shoes are back on the market again after the company previously announced that proceeds from any sales would benefit charities like the Anti-Defamation League and a non-profit founded by George Floyd’s brother.
According to The Associated Press, the first batch of leftover Yeezys went on sale Wednesday, May 31. The shoes are available via the official Adidas app, “Confirmed,” which the company uses for special collections.
The company’s CEO Bjorn Gulden previously told shareholders that Adidas would begin offloading...
According to The Associated Press, the first batch of leftover Yeezys went on sale Wednesday, May 31. The shoes are available via the official Adidas app, “Confirmed,” which the company uses for special collections.
The company’s CEO Bjorn Gulden previously told shareholders that Adidas would begin offloading...
- 5/31/2023
- by Daniel Kreps
- Rollingstone.com
Adidas has finally decided what to do with its $1.3 billion worth of unsold Yeezy sneakers: Sell some of it and donate the proceeds to charity.
Adidas CEO Bjorn Gulden announced the plan at the company’s annual shareholders meeting, according to The Associated Press. Gulden said the company had spoken to various organizations and groups harmed by West’s antisemitic and controversial comments last year, adding Adidas will “donate money to the organizations that help us and were harmed by what Ye said.”
The exact specifics of the plan — like...
Adidas CEO Bjorn Gulden announced the plan at the company’s annual shareholders meeting, according to The Associated Press. Gulden said the company had spoken to various organizations and groups harmed by West’s antisemitic and controversial comments last year, adding Adidas will “donate money to the organizations that help us and were harmed by what Ye said.”
The exact specifics of the plan — like...
- 5/12/2023
- by Jon Blistein
- Rollingstone.com
Following Adidas’ infamous split from Yeezy brand founder Kanye “Ye” West following repeated antisemitic statements in October, sneaker fans (and the rest of the world) wondered what would happen to the leftover pairs of the once highly lucrative, now-defunct shoe line. Following months of considerations, the German sportswear company has finally announced that they have plans to sell their remaining stock of the shoes.
In an annual shareholder meeting held Thursday, Adidas CEO Bjørn Gulden announced that the brand will donate a portion of Yeezy proceeds to charity. Per Adidas’ collaborative business arrangement and its contract with West, the designer and entrepreneur will be entitled to 15 percent of all sales.
With several million pairs of unsold Yeezys still in existence, Adidas ultimately ruled out destroying them following the dissolved business deal, particularly given sustainability concerns. And at one point, Adidas floated the idea of rebranding Yeezy in order to sell...
In an annual shareholder meeting held Thursday, Adidas CEO Bjørn Gulden announced that the brand will donate a portion of Yeezy proceeds to charity. Per Adidas’ collaborative business arrangement and its contract with West, the designer and entrepreneur will be entitled to 15 percent of all sales.
With several million pairs of unsold Yeezys still in existence, Adidas ultimately ruled out destroying them following the dissolved business deal, particularly given sustainability concerns. And at one point, Adidas floated the idea of rebranding Yeezy in order to sell...
- 5/11/2023
- by Evan Nicole Brown
- The Hollywood Reporter - Movie News
Adidas still hasn’t figured out what it’s going to do with the $1.3 billion of unsold Yeezy stock it yanked after terminating its partnership with Kanye West over his string of antisemitic rants last year.
As The Associated Press reports, new Adidas CEO Bjorn Gulden addressed the issue in a conference call Friday, May 5, saying that are “getting closer and closer to making a decision” and the “options are narrowing.”
Many of the options Adidas is weighing, however, are imperfect. As Gulden previously outlined, selling the shoes outright would...
As The Associated Press reports, new Adidas CEO Bjorn Gulden addressed the issue in a conference call Friday, May 5, saying that are “getting closer and closer to making a decision” and the “options are narrowing.”
Many of the options Adidas is weighing, however, are imperfect. As Gulden previously outlined, selling the shoes outright would...
- 5/5/2023
- by Jon Blistein
- Rollingstone.com
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