Nathan Zellner and David Zellner’s Sasquatch Sunset is stomping into circa 850 theaters this weekend after debuting in 9 with a solid opening for a film many could find weird. A tribe of Sasquatch, possibly the last of their kind, live and love in the woods of northern California, where it was shot.
“We are taking Bigfoot to America. We have high hopes that the broader market will embrace the movie,” says Kyle Davies of distributor Bleecker Street, calling it “a very different” kind of movie and “a bit of an unknown.”
“It’s a wildcard.”
Marketing was mainly through social activations. “I wouldn’t call it traditional marketing. It doesn’t really fit in that box,” Davies adds. The Sasquatch standees in theaters are fun. And Alamo Drafthouse South Lamar is displaying a baby Sasquatch sitting in a glass case with umbilical cord and placenta.
This is “a polarizing film.
“We are taking Bigfoot to America. We have high hopes that the broader market will embrace the movie,” says Kyle Davies of distributor Bleecker Street, calling it “a very different” kind of movie and “a bit of an unknown.”
“It’s a wildcard.”
Marketing was mainly through social activations. “I wouldn’t call it traditional marketing. It doesn’t really fit in that box,” Davies adds. The Sasquatch standees in theaters are fun. And Alamo Drafthouse South Lamar is displaying a baby Sasquatch sitting in a glass case with umbilical cord and placenta.
This is “a polarizing film.
- 4/19/2024
- by Jill Goldsmith
- Deadline Film + TV
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