About a year ago, Doing Things Media (Dtm) raised a 21.5 million Series A funding round. At the time, the media company announced its plan to expand its roster of content brands, many of which are associated with Instagram.
To kick off the new year, Dtm has followed through on that promise. It has acquired Overheard, the brand known for dispensing bits of gossip from the streets of New York and Los Angeles.
The two primary Overheard Instagram accounts both reach more than 1.6 million followers. Both of New York and Los Angeles dispatches present whimsical snapshots of big city life by sharing funny, biting, and/or quippy remarks from around town.
“So…what do you do for work?”
“Oh, I’m an influencer! If you want to know more, you can follow me on Instagram.”
“I’m good. You’re in a middle seat in coach…it’s not working.”
— Overheard...
To kick off the new year, Dtm has followed through on that promise. It has acquired Overheard, the brand known for dispensing bits of gossip from the streets of New York and Los Angeles.
The two primary Overheard Instagram accounts both reach more than 1.6 million followers. Both of New York and Los Angeles dispatches present whimsical snapshots of big city life by sharing funny, biting, and/or quippy remarks from around town.
“So…what do you do for work?”
“Oh, I’m an influencer! If you want to know more, you can follow me on Instagram.”
“I’m good. You’re in a middle seat in coach…it’s not working.”
— Overheard...
- 1/10/2023
- by Sam Gutelle
- Tubefilter.com
Overheard, the social media brand with accounts dedicated to sharing eavesdropped conversations in locales like Los Angeles and New York, has been acquired by Doing Things Media.
The all-cash deal will see Doing Things Media — the parent company of other social brands like Recess Therapy, which was behind last summer’s viral “Corn Kid” video — expand the Overheard brand into new cities and across content, products, events, licensing, and advertising.
Overheard was created by Jesse Margolis in 2015 after he shared an absurd conversation he overheard at an Erewhon grocery store in L.A. to Instagram and was encouraged by a friend to create a separate account dedicated to such content. Since then, the brand has expanded across social platforms and includes accounts for New York, London, San Francisco and Austin, as well as two accounts focused on crowdsourced conversations taking place on university campuses and on dating apps.
“Doing Things...
The all-cash deal will see Doing Things Media — the parent company of other social brands like Recess Therapy, which was behind last summer’s viral “Corn Kid” video — expand the Overheard brand into new cities and across content, products, events, licensing, and advertising.
Overheard was created by Jesse Margolis in 2015 after he shared an absurd conversation he overheard at an Erewhon grocery store in L.A. to Instagram and was encouraged by a friend to create a separate account dedicated to such content. Since then, the brand has expanded across social platforms and includes accounts for New York, London, San Francisco and Austin, as well as two accounts focused on crowdsourced conversations taking place on university campuses and on dating apps.
“Doing Things...
- 1/10/2023
- by J. Clara Chan
- The Hollywood Reporter - Movie News
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