Showtime couldn’t be happier that you’ve probably never heard of Rachel Bloom, 26, the star of their new half-hour comedy pilot (with songs!), “Crazy Ex-Girlfriend,” about a smart lawyer turned self-deluded stalker. For the premium cabler, the freedom to cast a talented unknown signals its growing success.
“It’s a function of the evolution of our network and brand that we no longer have to put pre-established stars into shows to get people to take us seriously as a place for original programming.” says Showtime president David Nevins. “We have shows that get nominated for awards that critics take seriously: ‘Homeland,’ ‘Ray Donovan,’ ‘Shameless’ and ‘Masters of Sex,’ ” he ticks off quickly.
Clearly, premium cabler’s profile has added luster.
But not just anyone can follow in the footsteps of the household names that have traditionally anchored Showtime’s signature, edgy, female-centric comedies — awards-show magnets like Edie Falco, Laura Linney and Toni Collette.
“It’s a function of the evolution of our network and brand that we no longer have to put pre-established stars into shows to get people to take us seriously as a place for original programming.” says Showtime president David Nevins. “We have shows that get nominated for awards that critics take seriously: ‘Homeland,’ ‘Ray Donovan,’ ‘Shameless’ and ‘Masters of Sex,’ ” he ticks off quickly.
Clearly, premium cabler’s profile has added luster.
But not just anyone can follow in the footsteps of the household names that have traditionally anchored Showtime’s signature, edgy, female-centric comedies — awards-show magnets like Edie Falco, Laura Linney and Toni Collette.
- 10/21/2014
- by Kate Hahn
- Variety - TV News
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