"American Sniper" (Warner Bros.) once again outpaced the rest of the Top Ten, as it easily leads for the third straight weekend and heads to close to $250 million by Sunday. Super Bowl weekend traditionally is down (and not just Sunday, as social activity decreases the other two days), and this year looks like no exception. "Sniper" took its first big drop, with its $10 million take down from $18 last Friday. Because of "Sniper," the day showed an uptick from last year ($26.3 million compared to $21.5), but at this point it is mainly a one film-driven increase, not broad-based like last month's holiday boost. The big game on its own makes an off-weekend a self-fulfilling prophecy, as studios usually avoid it as a time to launch new films. Despite that, three were sprung. The best, the low-budget time-travel story "Project Almanac" (Paramount) produced by Michael Bay, placed second for the day with $3.2 million,...
- 1/31/2015
- by Tom Brueggemann
- Thompson on Hollywood
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