Cinema technology company, Thx has pacted with a Chinese government testing institute to develop standards and services for China’s booming theatrical exhibition sector.
The deal sees Thx work with the Film Technology and Quality Inspection Center, a unit of the media regulator State Administration for Press Publication Radio Film & Television (Sapprft). They will set up a lab that provides testing, evaluation and certification services for audio-visual professional products and relevant cinema equipment.
The companies also aim to create specialized training courses for cinema technicians, calibrators and projectionists for the technical installation, adjustment, operation and maintenance of Chinese cinemas.
“The feverish pace of construction has outpaced the education of cinema design, installation and maintenance professionals – often resulting in poor architectural and acoustic design as well as underperforming audio and video systems,” said Thx in a statement.
Though it may now be slowing, China’s film exhibition sector has grown at unprecedented rates.
The deal sees Thx work with the Film Technology and Quality Inspection Center, a unit of the media regulator State Administration for Press Publication Radio Film & Television (Sapprft). They will set up a lab that provides testing, evaluation and certification services for audio-visual professional products and relevant cinema equipment.
The companies also aim to create specialized training courses for cinema technicians, calibrators and projectionists for the technical installation, adjustment, operation and maintenance of Chinese cinemas.
“The feverish pace of construction has outpaced the education of cinema design, installation and maintenance professionals – often resulting in poor architectural and acoustic design as well as underperforming audio and video systems,” said Thx in a statement.
Though it may now be slowing, China’s film exhibition sector has grown at unprecedented rates.
- 9/1/2015
- by Patrick Frater
- Variety - Film News
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