IMDb RATING
5.9/10
3.5K
YOUR RATING
Ex-marine turned Coca-Cola marketing guru Becker is on a mission to boost sales in Australia when he discovers a dry spot in the Outback, where everyone is guzzling homegrown brew - and not ... Read allEx-marine turned Coca-Cola marketing guru Becker is on a mission to boost sales in Australia when he discovers a dry spot in the Outback, where everyone is guzzling homegrown brew - and not a drop of his company's cola.Ex-marine turned Coca-Cola marketing guru Becker is on a mission to boost sales in Australia when he discovers a dry spot in the Outback, where everyone is guzzling homegrown brew - and not a drop of his company's cola.
- Awards
- 8 nominations
Storyline
Did you know
- TriviaThis film was produced without the knowledge or consent of the international offices of the Coca-Cola Company. However, since both the company and its product were depicted so favorably in the film (as well as the film being free advertising), they took no legal action against the parties involved.
- GoofsWhen Terri is getting dressed, she has the pants pulled up and is starting to pull up the suspenders. The shot shifts and she is just pulling up the pants.
- Crazy creditsThe film opens with the following disclaimer, in this exact way as written heightening the exact words in capital letters. "This FILM is a WORK of FICTION. Neither the FILM nor its MAKERS have any CONNECTION with THE COCA-COLA COMPANY or any of its SUBSIDIARIES or AFFILIATES. THE COCA-COLA COMPANY has not licensed, sponsored or approved of this FILM in any way. All PERSONS, EVENTS and CHARACTERS in this FILM are entirely fictional. The FILM in no WAY purports to present an accurate ACCOUNT of THE COCA-COLA COMPANY, its SUBSIDIARIES or AFFILIATES in AUSTRALIA - PAST, PRESENT or FUTURE. COCA-COLA and COKE are registered TRADEMARKS which identify the same PRODUCT of THE COCA-COLA COMPANY. The DYNAMIC RIBBON DEVICE is also a TRADEMARK of THE COCA-COLA COMPANY."
- Alternate versionsThe 2002 MGM DVD fades out the music and ends the movie as the credits end, but the original film continues the end credits song "Home for My Heart" over a black screen for about 50 seconds and then fades it out.
- SoundtracksHome For My Heart
Composed & written by Tim Finn
Performed by Tim Finn, Phil Manzanera, Alan Spenner, Charlie Morgan & Guy Fletcher
Produced by Phil Manzanera, Cup/Enz Productions
With the permission of CBS/Mushroom Records, Mushroom Music & Enz Music
Featured review
American Marketing versus Foreign Cultural Values
The film is billed as a comedy and will indeed leave you laughing at many of the situations the central characters get themselves in and out of. The movie should be viewed as a satire of the great American sales and marketing force on the global marketplace.
A hot shot marketing guru from corporate is assigned to help sales down under. He quickly finds a different pace of life and cultural values that he finds hard to adjust to. He continues on "his way" even down to the music for a new series of commercials. He knows "his way" worked well in the U.S. so it should work well anywhere.
Humorous side trips make the journey enjoyable as the guru quickly finds a large area that has no Coca Cola sales. He goes to investigate and finds a local soft drink bottler has the entire area to himself.
The guru uses every gorilla marketing trick he knows to bring the local bottler into the Coke family, but the local bottler resists and even offers Coke a deal. Coke invades the local's territory and the local realizes he cannot win against the Coke attack.
Coke's decisive win costs the company the guru as he finally begins to understand that other things in life, emotions and cultural values, are more important than business wins.
I enjoyed the film and recommend it to you, especially if you want to see a funny version of the 60's novel "The Ugly American."
A hot shot marketing guru from corporate is assigned to help sales down under. He quickly finds a different pace of life and cultural values that he finds hard to adjust to. He continues on "his way" even down to the music for a new series of commercials. He knows "his way" worked well in the U.S. so it should work well anywhere.
Humorous side trips make the journey enjoyable as the guru quickly finds a large area that has no Coca Cola sales. He goes to investigate and finds a local soft drink bottler has the entire area to himself.
The guru uses every gorilla marketing trick he knows to bring the local bottler into the Coke family, but the local bottler resists and even offers Coke a deal. Coke invades the local's territory and the local realizes he cannot win against the Coke attack.
Coke's decisive win costs the company the guru as he finally begins to understand that other things in life, emotions and cultural values, are more important than business wins.
I enjoyed the film and recommend it to you, especially if you want to see a funny version of the 60's novel "The Ugly American."
helpful•52
- jtmazibrook
- Jan 8, 2003
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Details
Box office
- Gross worldwide
- $93
- Runtime1 hour 38 minutes
- Sound mix
- Aspect ratio
- 1.85 : 1
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