Since producing the critically praised "Spring in My Hometown" and helping to found the Pusan International Film Festival's marketplace, the Pusan Promotion Plan, in the 1990s, Jeong Tae-sung has served as chief operating officer at Showbox, one of South Korea's biggest movie companies. At Showbox, a Mediaplex affiliate, Jeong has been involved in many of the biggest blockbusters in Korean history, including "The Host" and "Taegukgi". Just ahead of the Aug. 1 Showbox release of "D-War", the most expensive Korean movie ever made, Jeong chatted with The Hollywood Reporter's Korea correspondent, Mark Russell.
THR: Is everything on track for "D-War"?
Jeong: Yes, we just had the first screening of the finished film anywhere in Los Angeles last week. It opens in Korea on Aug. 1, on over 500 screens. Then, it opens in the United States in mid-September on around 1,500 screens.
We are targeting both young people and families in Korea, along with people in their 30s who might fondly remember director Shim Hyung-rae's children's movies of the 1980s and '90s. In fact, this time we are focusing our marketing on Shim, because everyone in Korea knows him and his films.
Even though his last film (the 1999 monster movie "Yonggari") did not do well, he did not give up.
THR: Is everything on track for "D-War"?
Jeong: Yes, we just had the first screening of the finished film anywhere in Los Angeles last week. It opens in Korea on Aug. 1, on over 500 screens. Then, it opens in the United States in mid-September on around 1,500 screens.
We are targeting both young people and families in Korea, along with people in their 30s who might fondly remember director Shim Hyung-rae's children's movies of the 1980s and '90s. In fact, this time we are focusing our marketing on Shim, because everyone in Korea knows him and his films.
Even though his last film (the 1999 monster movie "Yonggari") did not do well, he did not give up.
- 7/24/2007
- The Hollywood Reporter - Movie News
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