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Admiral Cigarette (1897)
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Overview
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Release Date:
elokuu 1897 (USA)
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Plot:
A commercial. Four men sit in animated conversation in front of a billboard for Admiral Cigarettes. The billboard fills the entire background...
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29 sec
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The first advertising film lodged for copyright at the Library of Congress, 5 August 1897.
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Referenced in The Tragedie of Admiral Cigarette (2006)
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Admirall Cigarette (1897)
**** (out of 4)
On a historic level alone this is a rather marvelous film because it shows the early use of films to advertise for various companies. This time out its Admirall Cigarettes. In the film we see four men sitting around as another jumps out of a box and starts throwing cigarettes everywhere. The four men then hold up a sign saying "We All Smoke." Even though this is what would become product placement, the film manages to still be very charming in its own right. According to what I've read, Edison would show these films on New York rooftops, which of course would gather hundreds of people, if not more. Rumor has it that Edwin S. Porter was arrested for blocking traffic while showing this film.