The telecast was live from New York and was sponsored by Geritol tonic, with promotional consideration for American Airlines for guest transportation.
Former baseball player Phil Rizzuto's daughter, Pat, was a challenger. Phil did a walk-on to identify his daughter. John Lahr, son of actor Bert Lahr, was Pat Rizzuto #1 and Mike Collyer, son of host Bud Collyer, was Pat Rizzuto #3.